At a Glance
- Tasks: Drive digital marketing strategies, optimise customer journeys, and enhance online experiences.
- Company: Join IOLLA, a dynamic eyewear brand on a growth journey.
- Benefits: Competitive salary, complimentary eyewear, generous discounts, and free parking.
- Other info: Collaborative environment with opportunities to shape a creative brand.
- Why this job: Be part of an exciting transformation and make a real impact in digital marketing.
- Qualifications: Analytical mindset, creativity, and a passion for improving digital experiences.
The predicted salary is between 27000 - 33000 £ per year.
At IOLLA we're looking for a Digital Marketer to join our team. Our mission is to become the most popular prescription eyewear brand wherever we are, and we’re looking for a dynamic, analytical Digital Marketer to help drive our next phase of growth. If you love turning insights into action, improving digital journeys, and building scalable marketing systems that convert, this could be the role for you.
What you’ll do
- Email, CRM & Customer Journey: Lead our email and lifecycle marketing using Klaviyo, building flows and campaigns that acquire, convert and retain customers. Plan, build and test campaigns with clear hypotheses; from segmentation and personalisation to subject lines and creative. Build emails using drag-and-drop tools (e.g., Klaviyo editor, Canva), ensuring designs are visually engaging, on-brand and conversion-focused. Partner with our creative & showroom teams to grow our email list, supporting best-practice sign-up processes and in-store acquisition initiatives. Own performance reporting across open rates, clicks, revenue attribution and list growth.
- Paid Performance (PPC & Paid Social): Work closely with our creative team to manage, optimise and challenge channel performance. Provide creative and strategic briefs rooted in insight, helping us test and scale what works. Ensure strong alignment between ads, landing pages and on-site experience.
- Website Management & CRO: Manage updates to our website, using drag-and-drop or low-code tools to build and refine landing pages and product pages with a strong visual eye. Collaborate with our developers to continuously enhance the website: UX, UI, navigation, load time, accessibility and on-page design. Identify opportunities to improve conversion through A/B testing, customer feedback, heatmaps and analytics. Own digital hygiene: from product updates to content improvements, tracking accuracy and landing page optimisation.
- Data, Insights & Reporting: Use analytics tools to understand behaviour, identify drop-off points and uncover performance opportunities. Turn insights into recommendations that inform campaigns, design decisions and future roadmaps. Build simple, actionable reporting dashboards that keep the team aligned on digital performance.
- Collaboration & Creative Thinking: Work closely with creative, retail, customer service and product teams to ensure consistent messaging and experience. Bring a test-and-learn mindset, using data to validate ideas and creativity to propose new ones. Support brand campaigns with digital insight, ensuring everything we launch is optimised for performance.
About you
You’re an analytical thinker who also enjoys good design and clean UX. You understand how CRM, PPC, and web performance work together to create a seamless customer journey. You love testing, experimenting, and finding marginal gains that compound over time. You’re proactive, organised and excited by the idea of improving things every week. You enjoy collaborating with designers, developers, agencies and marketers to bring ideas to life. Experience in retail or e-commerce is a bonus but your ability to learn fast is what matters most.
What you’ll get:
- A competitive salary based on experience
- Complimentary eyewear
- A generous friends and family discount
- Access to our Retail Trust benefits platform
- Free on-site parking at our HQ
- The chance to help shape an ambitious, creative brand during an exciting period of transformation
Apply for the job
Please submit your CV along with a short recommendation (200 to 300 words) outlining one improvement you would make to IOLLA’s online experience: this could relate to our website, email flows, customer journey, UX/UI, or performance marketing.
Digital Marketer in Glasgow employer: Iolla
At IOLLA, we pride ourselves on being an excellent employer by fostering a vibrant and collaborative work culture in our Glasgow HQ. As a Digital Marketer, you'll enjoy competitive salaries, complimentary eyewear, and generous discounts while having the opportunity to shape a creative brand during a transformative phase. We are committed to employee growth, offering access to our Retail Trust benefits platform and a supportive environment that encourages innovation and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketer in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iolla and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iolla are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iolla on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iolla. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketer in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iolla. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iolla:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iolla’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iolla
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iolla will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iolla, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
