Senior Marketing Campaign Strategist

Overview

Who are we? IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

Responsibilities

• Lead the development and execution of end-to-end, full funnel marketing campaigns that demystify Web3 and showcase the engineering behind our products, services and Venture Studio solutions to enterprises, governments, developers, financial institutions, VCs and investors.
• Shape strategic, measurable marketing experiences, oversee campaign workflows from briefs and production through digital social activations, demand generation and events; coordinate cross-functional teams and agency partners to ensure alignment with business objectives and delivery of high-quality results.
• Hold accountability for agency and vendor management, integration across marketing functions, and quality assurance throughout campaign lifecycles; act as the main liaison between Marketing and Communications shared services and product marketing leads across business units and Venture Studio teams.
• Collaborate with Product teams and Venture Studio to create and own the go-to-market (GTM) strategy for new products and features; set objectives, define target audiences, develop marketing and communication strategies, and measure adoption.
• Conduct customer research and apply insights to initiatives; drive the evolution of brand positioning and bring it to life in a clear and consistent way that resonates with target audiences.
• Work with the Brand team to promote the company as an innovator and with Venture Studio to the press and public; oversee outbound customer-facing communications across website, blog, and social channels.
• Represent the voice of the customer within the organization; bring insights to cross-functional stakeholders across product, design, user experience, technology, and financial/investor markets.
• Support the Venture Studio Group to deepen relationships with key partners; nurture existing relationships and drive adoption through co-marketing efforts.
• Ensure the project team delivers world-class campaigns, overseeing creative, strategy, and go-to-market plans integrated with the overall business strategy and brand positioning across all channels.
• Develop and maintain strong relationships with internal stakeholders across Product Marketing, Ecosystem & Community, Operations, Finance, and Legal; lead conversations with internal teams and agency partners including status meetings, presentations and reviews.
• Guide business units\’ product marketing strategy and Venture Studio teams to develop strategic briefs and maintain direction throughout campaign development; partner with BU product marketing and Venture Studio teams to align on objectives, program requirements, and KPIs.
• Collaborate with project management and marketing shared services leadership to ensure deliverables are on strategy, on time, and within budget; drive integration and identify process improvements.
• Manage approvals and input from multiple stakeholders; oversee production aspects with the project management team to uphold brand identity and ensure consistency while bringing fresh ideas to visual storytelling.

Qualifications

• 10+ years of experience in Marketing and Communications at a technology company or Account Management experience at an Advertising agency with a strong portfolio in tech or Web3 industries.
• BSc/BA in marketing or MBA; experience with Web3, DAOs and blockchain-native brands.
• Strong leadership, project management, and team-building skills; ability to lead multi-faceted projects in a fast-paced environment.
• Strategic vision, creative problem-solving, collaboration & communication, and storytelling expertise.
• Technical proficiency with Google Docs, Slack, Jira, Microsoft Office, Miro, and presentation software.
• Attention to detail, adaptability, resilience, and time management skills; ability to meet tight deadlines without compromising quality.
• Familiarity with creative production workflows, formats, and optimization for various platforms; experience in uniting a socially diverse and globally distributed remote team.

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.