Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the go-to-market strategy for innovative stablecoin infrastructure and drive strategic partnerships.
- Company: Join IOG, a pioneering tech company in blockchain research and development.
- Benefits: Enjoy flexible schedules, remote work, and opportunities for learning and development.
- Why this job: Be at the forefront of transforming stablecoins into productive economic infrastructure.
- Qualifications: 6-10+ years in Web3 or DeFi with a strong track record in partnerships and liquidity.
- Other info: Diverse and inclusive workplace that values creativity and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Who are we? IOG is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
About RealFi: RealFi is building the next generation of stablecoin infrastructure — a productive, yield-bearing stablecoin (USDr) backed by diversified, institutional-grade private credit. While first launching on Cardano, RealFi is designed as a cross-chain yield layer, expanding to EVM ecosystems and later Solana, integrating directly with leading DeFi protocols, exchanges, and liquidity venues. Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure — safely, transparently, and at scale.
What the role involves: We are hiring a Go-To-Market Lead to own RealFi’s commercial execution across:
- Strategic partnerships
- Exchange listings & liquidity venues
- Ecosystem activations and integrations
- Capital inflow channels (DeFi + institutional)
This is not a developer relations or engineering management role. It is a high-judgment commercial role focused on who we partner with, where liquidity lives, and how adoption scales. You will sit at the intersection of DeFi, TradFi-style capital markets, and protocol distribution.
What You’ll Own:
- Go-To-Market Strategy & Execution
- Design and execute RealFi’s GTM strategy from pre-launch through $100M+ TVL
- Define priority ecosystems, protocols, and distribution channels across:
- EVM (primary)
- Cardano (launch ecosystem)
- Solana (future expansion)
- Sequence launches to maximize liquidity depth, credibility, and capital efficiency
- Strategic Partnerships
- Source, structure, and close partnerships with:
- DeFi protocols (lending, yield, structured products)
- Exchanges (CEX & DEX)
- Market makers and liquidity providers
- Wallets, on-ramps, and institutional access points
- Negotiate commercial terms covering:
- Incentives
- Liquidity commitments
- Co-marketing
- Long-term strategic alignment
- Exchange Listings & Liquidity
- Lead USDr and RFG listings strategy across:
- Tier-1 CEXs
- Key DEXs and AMMs
- Coordinate closely with:
- Market makers
- Protocol treasury
- Legal/compliance
- Ensure healthy liquidity, tight spreads, and sustainable incentives — not mercenary TVL
- Ecosystem Activations
- Design ecosystem activations that drive real usage, not vanity metrics:
- Incentive programs tied to productive behavior
- Strategic co-launches with protocols
- Institutional on-ramps and vault distribution
- Work with product and marketing to ensure messaging aligns with risk-aware, yield-seeking capital
- Capital Formation & Institutional Channels
- Support institutional GTM by:
- Identifying allocators, funds, and structured capital partners
- Packaging RealFi products for different risk/liquidity profiles
- Translating protocol mechanics into credible capital markets narratives
Requirements:
Who you are:
- Required:
- 6–10+ years in Web3, DeFi, or crypto capital markets
- Proven experience in EVM ecosystems (Ethereum, L2s, DeFi protocols)
- Track record of closing:
- Strategic protocol partnerships
- Exchange listings
- Liquidity or distribution deals
- Stablecoins
- DeFi liquidity mechanics
- Incentive design trade-offs
- Experience launching or scaling:
- Stablecoins
- Yield products
- RWAs or private credit protocols
- Tier-1 exchanges
- Market makers
- Major DeFi protocols
Benefits:
- Flexible schedule
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Go-To-Market Lead - RealFi employer: Iohk
Contact Detail:
Iohk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-To-Market Lead - RealFi
✨Tip Number 1
Network like a pro! Get out there and connect with people in the blockchain and DeFi space. Attend meetups, webinars, and conferences to meet potential partners and industry leaders. Remember, it’s all about who you know!
✨Tip Number 2
Show your passion for RealFi! When you get the chance to chat with someone from IOG or during interviews, make sure to express your excitement about their mission. Share your ideas on how you can contribute to their goals and make an impact.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for Go-To-Market roles in the crypto space and practice your answers. Be ready to discuss your past experiences and how they relate to the role at RealFi.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at IOG and contributing to the future of blockchain technology.
We think you need these skills to ace Go-To-Market Lead - RealFi
Some tips for your application 🫡
Show Your Passion for Blockchain: When writing your application, let your enthusiasm for blockchain technology shine through. We want to see how your curiosity and desire for positive change align with our mission at IOG.
Tailor Your Experience: Make sure to highlight your relevant experience in Web3, DeFi, or crypto capital markets. We’re looking for specific examples of how you’ve successfully executed go-to-market strategies or closed strategic partnerships.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Go-To-Market Lead role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Iohk
✨Know Your Blockchain Basics
Make sure you brush up on your blockchain knowledge, especially around DeFi and stablecoins. Understand the key concepts and terminology that IOG focuses on, as this will show your genuine interest in the field and help you engage in meaningful discussions during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss your past experiences in developing go-to-market strategies. Be ready to share specific examples of how you've successfully executed similar strategies in the Web3 or DeFi space, particularly focusing on partnerships and liquidity management.
✨Demonstrate Commercial Acumen
Highlight your strong commercial judgment by discussing times when you’ve had to make tough decisions about partnerships or deals. This role requires a keen sense of when to pursue opportunities and when to walk away, so be prepared to illustrate your thought process.
✨Engage with RealFi's Vision
Familiarise yourself with RealFi’s mission to transform stablecoins into productive economic infrastructure. Be ready to discuss how your skills and experiences align with this vision, and think about innovative ideas you could bring to the table to support their goals.
