At a Glance
- Tasks: Lead global marketing strategies and elevate brand presence in high-growth sectors.
- Company: International infrastructure business with a focus on connectivity and cloud solutions.
- Benefits: Ownership of marketing agenda, visibility with leadership, and international exposure.
- Other info: Fast-paced, international role with opportunities for significant career growth.
- Why this job: Shape the future of marketing with AI tools in a dynamic, high-value environment.
- Qualifications: 15+ years in B2B marketing, strong product marketing skills, and digital expertise.
The predicted salary is between 35000 - 45000 £ per year.
An international infrastructure and connectivity business is looking for a
Global Marketing Manager to own and elevate its marketing across multiple high-growth, data-intensive sectors.
The company delivers mission-critical network, cloud, colocation and managed infrastructure solutions to global clients, with a strong footprint in demanding environments such as financial services and other latency-sensitive industries.
You’ll be the driving force behind how the business shows up in the market: defining the story, sharpening the product narrative, building a modern demand engine and turning AI into a real competitive advantage in marketing.
- What you’ll be doing
- Own product marketing and positioning across a portfolio of infrastructure, connectivity and cloud-related solutions serving data-intensive sectors.
- Translate complex technical offerings into clear, compelling messaging, value propositions and sales enablement that help commercial teams win.
- Lead growth marketing across outbound (email, Linked In, partners) and inbound (content, SEO, automation), using AI tools to scale and personalise campaigns.
- Take charge of website strategy, performance and UX in partnership with external agencies, including analytics and conversion optimisation.
- Build and run a content engine: blog posts, whitepapers, case studies and thought leadership that position the business as a go-to expert for data-intensive organisations.
- Plan and activate industry events, trade shows, webinars and sponsorships to maximise brand visibility and pipeline.
- Design and deliver go-to-market plans for new solutions, verticals and geographies, closely aligned with sales objectives and growth targets.
- What we’re looking for
- 15+ years in B2B marketing, including several years in a senior role within tech, infrastructure, telecoms, cloud or Saa S.
- Strong product marketing skills and experience simplifying technical products into differentiated, commercially effective stories.
- Hands-on experience across growth marketing (outbound + inbound) with heavy use of AI tools and automation.
- Solid digital marketing expertise: website management, content strategy, SEO and analytics.
- Excellent French and English writing and storytelling skills, with a data-driven mindset and entrepreneurial spirit.
- Comfortable working closely with commercial teams, partners and clients in a fast-paced, international environment.
- Degree in Marketing or a related field.
Why this role?
- Real ownership of the global marketing agenda.
- High visibility with senior leadership and commercial teams.
- Opportunity to build a modern, AI-powered marketing machine in a complex, high-value space
- Broad international exposure across advanced and emerging markets
- #J-18808-Ljbffr
Global Marketing Manager employer: IO Associates
Join a leading engineering organisation that values innovation and excellence, offering a dynamic work culture where your contributions directly impact high-performance solutions in safety-critical environments. With a strong focus on employee growth, you will have the opportunity to mentor fellow engineers and shape technical direction while working in an Agile/SAFe environment. Located in the UK, this role provides a unique chance to be part of cutting-edge projects in defence, aerospace, and industrial technology, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IO Associates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IO Associates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IO Associates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IO Associates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IO Associates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IO Associates:Show us that you’ve done your homework! In your application, briefly mention what you admire about IO Associates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IO Associates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IO Associates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IO Associates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
