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- Tasks: Lead product marketing strategy and create compelling messaging for virtual payments.
- Company: Dynamic FinTech company revolutionising virtual payments for major brands.
- Benefits: Competitive salary up to £120k, remote work, and travel opportunities.
- Why this job: Shape market-defining narratives and drive the future of payments.
- Qualifications: 8+ years in B2B tech/SaaS product marketing, fintech experience preferred.
- Other info: Collaborative environment with opportunities for hands-on leadership.
The predicted salary is between 72000 - 84000 £ per year.
Remote – with travel to Manchester
Salary: up to £120k (basic)
We are partnered exclusively with a FinTech specialising in virtual payments, supporting major brands across travel, banking, and commercial payments. We are working with the Chief Marketing Officer who is seeking an experienced product marketing leader to own product positioning, messaging, and go‑to‑market strategy. You’ll work cross‑functionally to drive adoption, influence product direction, and support commercial success.
Key Responsibilities
- Lead and execute product marketing strategy
- Develop compelling product messaging and GTM plans
- Create sales enablement materials and use cases
- Drive customer and market insight initiatives
- Collaborate with stakeholders across the business
Skills & Experience
- 8+ years in B2B tech/SaaS product marketing
- Experience in fintech or payments is beneficial
- Proven success driving GTM campaigns and product adoption
- Comfortable leading teams and delivering hands‑on work
Apply today if you are interested in leading the charge in shaping market‑defining product narratives and driving the future of virtual payments.
Head of Product Marketing – FinTech (B2B) in England employer: iO Associates
Contact Detail:
iO Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing – FinTech (B2B) in England
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who work in product marketing. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Prepare for interviews by researching the company’s products and their market positioning. Be ready to discuss how your experience aligns with their goals, especially in driving GTM strategies and product adoption.
✨Tip Number 3
Showcase your success stories! When chatting with potential employers, highlight specific campaigns you've led that resulted in measurable success. Numbers speak volumes, so don’t shy away from sharing your achievements.
✨Tip Number 4
Apply through our website! We’ve got exclusive opportunities that you won’t find elsewhere. Plus, it’s a great way to ensure your application gets the attention it deserves from the hiring team.
We think you need these skills to ace Head of Product Marketing – FinTech (B2B) in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Product Marketing. Highlight your experience in B2B tech and fintech, showcasing how you've driven GTM campaigns and product adoption in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing in the fintech space and how your skills align with our needs. Be specific about your achievements!
Showcase Your Leadership Skills: Since this role involves leading teams, don’t forget to mention your leadership experience. Share examples of how you've successfully guided teams and influenced product direction in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for this exciting opportunity in shaping the future of virtual payments!
How to prepare for a job interview at iO Associates
✨Know Your FinTech Stuff
Make sure you brush up on the latest trends in FinTech, especially around virtual payments. Understand how they impact B2B businesses and be ready to discuss how your experience aligns with these trends.
✨Showcase Your GTM Success
Prepare specific examples of successful go-to-market strategies you've led in the past. Highlight the challenges you faced, how you overcame them, and the results you achieved. This will demonstrate your capability to drive product adoption.
✨Collaborate Like a Pro
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with different teams. Be ready to discuss how you can influence product direction while ensuring all stakeholders are on board.
✨Craft Compelling Messaging
Practice articulating how you would develop compelling product messaging. Think about what makes a product stand out in the market and be prepared to share your ideas on creating impactful sales enablement materials.
