At a Glance
- Tasks: Drive go-to-market strategies and create impactful product launch plans.
- Company: Join a pioneering tech company revolutionising smart home interactions with IoT solutions.
- Benefits: Enjoy a full-time role with opportunities for growth in a dynamic environment.
- Why this job: Shape the future of smart home technology and make a real impact on people's lives.
- Qualifications: Experience in product marketing, ideally in SaaS or IoT, with strong communication skills.
- Other info: If you're passionate about innovation, send your CV to start the conversation!
The predicted salary is between 28800 - 48000 £ per year.
I am currently looking for a Product Marketing Executive to join a pioneering technology company that transforms the way homes interact with their environments through cutting-edge IoT solutions. The company develops advanced systems that enhance safety, efficiency, and connectivity. With a focus on real-time insights, predictive analytics, and seamless automation, their technology empowers homeowners and housing providers with data-driven decision-making!
You will be driving the go-to-market strategy and execution by developing impactful product launch plans, leveraging customer and market insights through research, whilst empowering sales teams with effective enablement materials, from pitch decks to case studies, and creating high-impact content that fuels demand and strengthens brand positioning.
Responsibilities:
- Experience in product marketing, ideally in SaaS, IoT, or smart home technology.
- Strong ability to translate technical features into compelling customer benefits.
- Experience developing go-to-market strategies and leading product launches.
- Exceptional communication skills - written, verbal, and presentation.
- Ability to conduct market research and develop buyer personas.
- Comfortable working with cross-functional teams including product, sales, and marketing.
Nice-to-Haves:
- A degree or equivalent experience in marketing, business, or technical field (e.g., engineering).
- Experience with sales enablement and creating customer-facing content.
If you're interested in shaping the future of smart home technology and making a real impact, please share your CV and we can arrange a call to discuss further!
Product Marketing Executive employer: iO Associates - UK/EU
Contact Detail:
iO Associates - UK/EU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in IoT and smart home technology. Understanding the current market landscape will not only help you during interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the product marketing and IoT sectors. Attend industry events or webinars to connect with potential colleagues and learn from their experiences, which can give you valuable insights into the role.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've been involved in. Highlight your role in developing go-to-market strategies and how you translated technical features into customer benefits.
✨Tip Number 4
Showcase your communication skills by being clear and concise in your conversations. Practice presenting complex ideas simply, as this is crucial for a Product Marketing Executive who needs to engage cross-functional teams effectively.
We think you need these skills to ace Product Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within SaaS, IoT, or smart home technology. Use specific examples to demonstrate how you've translated technical features into customer benefits.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's mission and how your skills align with their needs. Emphasise your experience in developing go-to-market strategies and leading product launches.
Showcase Communication Skills: Since exceptional communication is key for this role, ensure your application reflects your written and verbal skills. Consider including examples of presentations or pitches you've delivered successfully.
Highlight Research Abilities: Demonstrate your ability to conduct market research and develop buyer personas. Mention any tools or methodologies you’ve used to gather insights that have informed product marketing strategies.
How to prepare for a job interview at iO Associates - UK/EU
✨Understand the Product and Market
Before the interview, make sure to research the company's IoT solutions and how they impact smart home technology. Familiarise yourself with their products and the market landscape to demonstrate your knowledge and enthusiasm.
✨Showcase Your Marketing Skills
Prepare examples of your previous work in product marketing, especially in SaaS or IoT. Be ready to discuss your experience with go-to-market strategies and how you've successfully launched products in the past.
✨Communicate Effectively
Since exceptional communication skills are crucial for this role, practice articulating your thoughts clearly. Use concise language and be prepared to present your ideas confidently, as you may need to explain complex technical features in simple terms.
✨Demonstrate Cross-Functional Collaboration
Highlight your ability to work with various teams, such as product, sales, and marketing. Share specific examples of how you've collaborated with others to achieve common goals, as this will show your adaptability and teamwork skills.