Multi-Channel Marketing Apprentice

Responsibilities

• Support the marketing team with the creation and delivery of multi-channel campaigns
• Assist in writing and scheduling engaging content for our website, social media, and newsletters
• Contribute to the development of marketing materials, including graphics, blogs and video content
• Help monitor campaign performance using analytics tools and prepare reports for review
• Conduct competitor and market research to support marketing strategy
• Assist in maintaining brand consistency across all communications
• Collaborate with internal teams and external partners to ensure timely delivery of marketing projects
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive and on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant
• Use a website content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement

Training and Development

• As part of your apprenticeship, you will take part in live online training sessions with industry experts from Vocate Training, covering modules such as:
• Marketing Principles
• Copywriting, Design and Communications
• SEO and Web Development
• Campaigns, Budgets and Analytics
• Technology and Regulation in Marketing
• You will also receive one-to-one coaching and mentoring from both Vocate Training and our in-house marketing team
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant
• Use a website content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement

Qualifications / Skills

• Enthusiastic and eager to start a career in marketing
• Creative, with an eye for detail and design
• A good communicator, both written and verbal
• Organised, reliable and proactive
• Confident using digital tools and willing to learn new software
• Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Problem solving skills
• Administrative skills
• Team working
• Creative
• Initiative
• Patience

With over 20 years\’ experience training in the care sector, we understand that high-quality care starts with high-quality care training. Our client offers a comprehensive range of eLearning courses for care home, home care and childcare settings, providing flexible and accessible training options for professionals in the care industry.