Digital Marketing Apprentice in Slough

We need SEO, social media, email marketing, content creation, Pay-Per-Click - we want it all! We are now looking for an eager candidate to join us as an apprentice. You will have the opportunity to gain valuable skills, knowledge and experience as you complete a Multi-Channel Marketer (Digital Marketing) Level 3 Apprenticeship., Day-to-day responsibilities will revolve around the tactical execution of marketing strategy.

Responsibilities

• Creation and scheduling of social media posts
• Listening to social activity and responding across the Network businesses
• Research tasks (for campaign-based activity, sourcing merchandise and event organisation)
• Use of social scheduling tools and Content Management Systems to administrate websites, including improving Search Engine Optimisation (SEO)
• Budget/supplier management and reporting on performance of digital marketing channels using analytics tools
• There will be the opportunity to initiate and create copy for omnichannel campaigns and to design email campaigns using our Customer Relationship Management system with an integrated mass mailing function, Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a website content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Qualifications

• Level 3 Multi-Channel Marketer Apprenticeship Standard
• Level 2 Functional Skills in maths and English (if required)
• Training schedule has yet to be agreed. Details will be made available at a later date, GCSE in: English and maths (grade C (4) or above.) Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
• Communication skills
• Attention to detail
• Creative
• Initiative