At a Glance
- Tasks: Drive digital marketing strategies and optimise campaigns for growth and performance.
- Company: Join a dynamic education-focused company with a vibrant culture.
- Benefits: Competitive salary, flexible hours, generous holiday, and health perks.
- Other info: Hybrid work model with opportunities for personal and professional growth.
- Why this job: Make an impact in the education sector while developing your marketing skills.
- Qualifications: 2-5 years of digital marketing experience and strong analytical skills.
The predicted salary is between 35000 - 40000 £ per year.
Описание
We're looking for a proactive, commercially minded Digital Marketing Manager to help us get more from our existing marketing activity and develop new opportunities for growth.
Our marketing team delivers a wide range of activity across email, social media, content and paid media.
We're now looking to build on this by investing more time in understanding what's working, identifying opportunities to improve performance and exploring new ways to reach potential customers.
Задачи
- Analyse marketing performance to identify trends, opportunities and areas for improvement
- Optimise website content, landing pages and lead generation activity to improve conversion
- Turn insights into actionable recommendations and take ownership of implementing improvements
- Manage the paid media agency relationship and monitor PPC and Paid Social campaign performance
- Identify opportunities to improve campaign efficiency, ROI and revenue
- Work with the Marketing Team Lead on budgets, strategy and performance insights
- Develop and implement an SEO strategy to grow organic visibility and traffic
- Identify opportunities through keyword research and measure the impact of the changes you are making
- Explore opportunities to improve visibility across AI-powered search platforms
- Research and test new acquisition channels to diversify our marketing mix
- Develop influencer and affiliate marketing opportunities, measuring their impact
- Work with the Marketing Team Lead to identify and develop potential partnerships
- Support wider company priorities where needed, working flexibly with other teams to help deliver business objectives
- Support the smooth delivery of our summer season, assisting with the delivery of our career summer programmes
Требования
- Digital marketing experience: 2-5 years’ experience in digital marketing, ideally across a range of channels
- Strong analytical skills: Comfortable working with marketing data, interpreting performance and using insights to decide what to do next
- SEO experience: Practical experience of SEO, including keyword research, content optimisation and monitoring organic performance
- Commercial mindset: An understanding of how marketing activity translates into leads, bookings, revenue and return on investment
- A proactive approach: Someone who spots opportunities, takes initiative and doesn't wait to be told what needs doing
- Collaboration: Confident working with colleagues across different areas of marketing, as well as external agencies and partners
Будет плюсом
- Managing paid media campaigns or working closely with a paid media agency
- Website optimisation, conversion rate optimisation (CRO) and landing page testing
- Marketing analytics tools such as GA4, Google Search Console, Triple Whale and Shopify Analytics
- Influencer marketing, affiliate marketing or partnership development
- AEO or experience improving visibility across AI-powered search platforms
Условия
- Contract: Full-time, permanent
- Schedule: Monday–Friday, 9am–5pm (flexible hours); occasional weekend work with time off in lieu
- Location: Hybrid (2 days in Victoria office, 3 from home)
- Salary: £35,000 - £40,000 dependent on experience
- 25 days paid holiday per year (plus bank holidays)
- Being part of a dynamic, growing company with various cultural initiatives including regular socia
- Pension scheme
- 2 hours to take off at your choosing every week (‘unplugged’)
- Volunteer days
- Access to our private healthcare scheme
- Corporate membership to Well Hub for subsidised health and fitness provision
- Sabbatical of three months unpaid leave after three years’ service
- Opportunities for development, with termly appraisals, feedback and dedicated learning & development training
- #J-18808-Ljbffr
Digital marketing manager for education employer: InvestIN
InvestIN Education is an exceptional employer that values innovation and collaboration, offering a dynamic work culture where your contributions directly impact the educational landscape. With a focus on employee growth, you will have access to professional development opportunities and the chance to work closely with passionate colleagues in a hybrid London-based role, making it an ideal environment for those looking to make a meaningful difference in education.
StudySmarter Expert Advice🤫
We think this is how you could land Digital marketing manager for education
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for InvestIN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like InvestIN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with InvestIN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at InvestIN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital marketing manager for education
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit InvestIN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of InvestIN:Show us that you’ve done your homework! In your application, briefly mention what you admire about InvestIN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at InvestIN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at InvestIN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At InvestIN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
