At a Glance
- Tasks: Lead consumer insights and shape brand strategies through data analysis.
- Company: Join a global tech and entertainment leader in a modern London office.
- Benefits: Flexible work options, competitive salary, and a vibrant workplace culture.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Make a real impact on brand growth and consumer understanding.
- Qualifications: 10-15 years of experience in consumer insights and data analysis.
The predicted salary is between 70000 - 90000 € per year.
Company Overview
You will be joining a global technology and entertainment business as their Consumer Market Insights Senior Manager on a full-time, permanent basis. Working across the Brand and Insights team, this is a newly created role reporting directly into the Chief Brand Officer. Based in their very modern and luxurious Central London office 3 days a week, you will have the option to work from home for the remaining 2 days.
Role Responsibilities
- Lead continuous understanding of consumers and the cultural context shaping category behaviour.
- Define target audience frameworks and build brand personas.
- Monitor cultural signals, competitive dynamics, and consumer shifts.
- Translate brand performance data into clear, prioritised growth levers.
- Synthesise multiple data sources and act as a proactive thought partner to Brand, Media, Digital, and Markets.
- Define and manage a holistic measurement ecosystem including brand tracking, campaign effectiveness, and Marketing Mix Modelling.
- Create systems for insights to flow across the market, be applied consistently, and visibly shape the brand strategy and execution.
Role Requirements
To be considered for this role, you will ideally have 10-15 years of experience in Consumer.
Market Insights Manager employer: Investigo
As a Market Insights Manager at this global technology and entertainment company, you will thrive in a dynamic and innovative environment that values creativity and collaboration. With a modern office located in the heart of Central London, you will enjoy a flexible work arrangement that promotes work-life balance, alongside opportunities for professional growth and development within a supportive team culture. The company is committed to fostering an inclusive workplace where your insights will directly influence brand strategy and drive meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Market Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Market Insights Manager role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand strategy and recent campaigns. We want you to show them you’re not just another candidate, but someone who truly gets their vision and can contribute to their growth.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights your impact on consumer insights and brand strategy. We want you to paint a picture of how you can drive results in this new role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Market Insights Manager position!
We think you need these skills to ace Market Insights Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Market Insights Manager. Highlight relevant experience and skills that align with the job description, especially around consumer insights and brand strategy.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Be sure to mention specific projects or achievements that relate to the responsibilities outlined.
Showcase Your Data Skills:Since this role involves synthesising multiple data sources, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions or shape strategies in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Investigo
✨Know Your Consumer Insights
Make sure you brush up on the latest trends in consumer behaviour and cultural signals. Be prepared to discuss how these insights can shape brand strategies. Show them you’re not just familiar with data, but that you can translate it into actionable strategies.
✨Demonstrate Your Analytical Skills
Since this role involves synthesising multiple data sources, come ready with examples of how you've done this in the past. Highlight specific projects where your analytical skills led to significant insights or changes in strategy.
✨Be a Thought Partner
This position requires collaboration across various teams. Think of ways you can demonstrate your ability to work as a proactive thought partner. Share experiences where your input has influenced decisions in brand, media, or digital contexts.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Prepare by thinking through potential challenges in defining target audience frameworks or measuring campaign effectiveness, and how you would tackle them.
