At a Glance
- Tasks: Lead content and brand strategy to drive growth and engagement.
- Company: Join InvestEngine, a fintech company simplifying investing with innovative solutions.
- Benefits: Impact from day one, room to grow, and a supportive remote culture.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Be the keeper of a refreshed brand and lead a talented team through exciting changes.
- Qualifications: 5+ years in brand/content roles, strong project management, and analytical skills.
The predicted salary is between 59400 - 72600 £ per year.
InvestEngine makes investing powerfully simple. In a market crowded with complexity, we focus on what works: unbeatable value, effortless automation, and easy-to-use, diversified ETF portfolios. With over £3 billion invested, an award-winning service, and a passionate team - we’re just getting started.
About the role
We’re looking for a Content and Brand Lead to help fuel our next stage of growth. This is a creative, strategic role. You’ll be leading our content and marketing strategy to drive growth across the funnel - from awareness to conversion and engagement. You’ll be executing the strategy through our talented 4-strong brand and content team. You'll have full line management of the brand and content team for the first year, covering our Head of Brand & Content's maternity leave. It's a genuine opportunity to lead a talented team through an ambitious period - including embedding a brand refresh, brand growth and product launches. This is a permanent role, and one with real scope for growth as we scale.
What you’ll be doing
- Leading our content and brand strategy - growing our brand awareness, improving conversion by increasing trust and removing friction, and driving customer engagement and monetisation.
- Owning our content and brand channels - website, email, newsletter, social, PR.
- Being the 'keeper of the brand' within the team - owning the brand guidelines, ensuring the brand is consistent across touch points, and building and managing the process and systems to ensure this happens.
- Launching and embedding a shiny new brand.
- Leading marketing campaigns, ensuring that all assets are ready on time and on brand.
- Measuring brand and content performance, adapting the plan based on learnings.
- Leading our brand and content team for the first year.
What we’re looking for
- 5+ years’ experience in a brand and content role, with experience in fintech or an adjacent business category.
- A clear grasp on content and marketing strategy and how to apply it throughout the marketing lifecycle, and can build and execute a content strategy from the ground up.
- Knowledge of what good looks like for content - from landing pages to short form video - and how to get it made beautifully, effectively and efficiently.
- Strong project management skills to keep content production on time.
- Confidence in leading 4 marketers effectively.
- Strong analytical skills; the ability to measure and show the impact of your work.
Nice to Have
- Investment knowledge, understanding the difference between a SIPP and an ETF.
- A strong creative eye and attention to detail.
What We Offer
- Impact from day one - solving real problems that make a measurable difference to the business and our users.
- Room to grow - plenty of opportunity to take on more responsibility and evolve with the company.
- Transparent and open culture - regular team updates and open communication.
- Supportive team - joining a team of thoughtful, motivated people who care about what they build and how they build it.
- Remote and flexible - work from wherever suits you best. We care about outcomes, not time zones.
Our Hiring Process
- Introductory call with our Talent team.
- Gamified cognitive assessment to understand how you think and problem-solve.
- Hiring Manager competency screen.
- Presentation.
Brand and Content Lead in London employer: InvestEngine
InvestEngine is an exceptional employer, offering a dynamic and collaborative work culture that empowers employees to make a direct impact on product and engineering growth. With a remote-first approach, unlimited vacation policy, and a strong focus on mentorship and professional development, we provide our team members with the autonomy and resources they need to thrive in a fast-paced fintech environment. Join us in shaping the future of ETF investing while enjoying a modern tech environment and the opportunity to grow alongside a rapidly scaling organisation in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Content Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for InvestEngine and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like InvestEngine are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with InvestEngine on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at InvestEngine. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Content Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit InvestEngine. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of InvestEngine:Show us that you’ve done your homework! In your application, briefly mention what you admire about InvestEngine’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at InvestEngine
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at InvestEngine will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At InvestEngine, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
