At a Glance
- Tasks: Lead and optimise paid media campaigns across multiple platforms to drive growth.
- Company: Join InvestEngine, a fintech innovator simplifying investing for everyone.
- Benefits: Enjoy hybrid working, autonomy, and the chance to work remotely for up to 3 months.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a passionate team making investing accessible and impactful.
- Qualifications: 3+ years in performance marketing with strong analytical and creative skills.
The predicted salary is between 50000 - 60000 £ per year.
About InvestEngine
InvestEngine makes investing powerfully simple. In a market crowded with complexity, we focus on what works: unbeatable value, effortless automation, and easy-to-use, diversified ETF portfolios. With over £3 billion invested, an award-winning service, and a passionate team - we're just getting started.
About the Role
Paid Activation is a growing area and we want to build a best in class team to help fuel our next stage of growth. We're looking for a hands‐on, data‐obsessed Performance Marketing Manager who will build, launch and optimise our paid media campaigns day‐to‐day. You'll own our paid acquisition channels end‐to‐end, working with the Head of Performance Marketing to drive cost efficient strategic growth across a portfolio of platforms with a bias for testing and a sharp eye on unit economics.
What You'll Do
- Campaign Execution & Management
- Build, launch, and optimise paid campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Reddit and LinkedIn - with potential to expand further across other channels.
- Collaborate with the Content, Design, Video and Influencer teams to create cut‐through and compelling creatives for our key audience segments and channels.
- Manage budgets on a daily basis, reallocating spend toward highest‐performing campaigns in real time.
- Set up and maintain campaign structures, audience segments, bidding strategies, and tracking.
- Analytics & Optimisation
- Own channel‐level reporting — build dashboards, monitor KPIs (CAC, ROAS, LTV:CAC, CVR), and surface actionable insights.
- Design and run structured A/B tests across creatives, audiences, landing pages, and bidding approaches.
- Work with the Marketing Analyst to identify conversion funnel drop‐offs, assess campaign effectiveness and drive insights to further refine spend, targeting and messaging.
- Growth
- Identify and pilot new acquisition channels, evaluating CAC and scalability.
- Collaborate with the brand and content teams to align paid creative with organic messaging and seasonal moments.
- Present performance updates and recommendations to senior stakeholders regularly.
What We're Looking For
- 3+ years experience in performance marketing brand‐side or agency, with a proven track record of managing significant paid budgets.
- Preferably experience working within the fintech industry, marketplace or high‐growth startup.
- Deep platform / channel marketing expertise - you understand campaign types, auction dynamics, targeting capabilities, and algorithm behaviours.
- Strong analytical skills - you have a passion for digging into the data and understand what is working, what isn't, and why.
- A keen eye for marketing design and strong appetite for testing and experimenting with new creative ideas outside of the box.
- Ability to demonstrate experience on how you have leveraged AI to streamline or evolve your work processes.
- Solid grasp of attribution models and the limitations of platform‐reported data.
- A test and learn, curious mindset.
- Strong presentation, organisational and communication skills.
- Highly proactive with a willingness and ability to get hands dirty, to speak up and to always ask why.
- Passion for personal finance.
- Takes as much pride in seeing their team win as they do in seeing themselves win.
- A natural problem solver, and is comfortable asking questions and figuring things out. Isn't afraid to say 'I don't know'.
How We Work
We're a lean, fast‐moving team that values clarity, ownership, and transparency. You'll have the freedom to experiment, the responsibility to follow through, and the backing of a team that values clear thinking and open dialogue. We believe in solving problems at the root, not just treating the symptoms.
What We Offer
- Hybrid working with 1–2 days a week in our central London office.
- Option to work remotely from anywhere for up to 3 months per year.
- A flat structure, open culture, and real autonomy.
Our Hiring Process
- Introductory call with our Talent team.
- Gamified cognitive assessment to understand how you think and problem‐solve.
- Competency interview.
- Senior leadership interview to explore alignment with our culture, values, and strategic direction.
Performance Marketing Manager in London employer: InvestEngine Limited
InvestEngine is an exceptional employer that champions a culture of innovation and collaboration, making it an ideal place for a Performance Marketing Manager to thrive. With a commitment to employee growth, we offer hybrid working options, a flat organisational structure, and the freedom to experiment, ensuring that every team member can contribute meaningfully to our mission of simplifying investing. Join us in our central London office and be part of a passionate team dedicated to driving strategic growth in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the fintech space, especially those who work at InvestEngine or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data to highlight your successes and how you've optimised campaigns in the past. This will give us a clear picture of what you can bring to the table.
✨Tip Number 3
Be ready to talk numbers! Brush up on your analytics skills and be prepared to discuss key metrics like CAC, ROAS, and CVR during interviews. We love data-driven decision-making, so showing your expertise here will definitely impress.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and making an impact in the performance marketing space.
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When you're writing your application, let your enthusiasm for performance marketing shine through! Share specific examples of campaigns you've managed and the results you've achieved. We love seeing candidates who are genuinely excited about what they do.
Be Data-Driven:Since we're all about data at InvestEngine, make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns and drive growth. Don't forget to mention any tools or platforms you're familiar with – we want to know what you bring to the table!
Tailor Your Application:Take a moment to customise your application for this role. Reference our company values and how your experience aligns with them. This shows us that you've done your homework and are genuinely interested in joining our team at InvestEngine.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and what we stand for!
How to prepare for a job interview at InvestEngine Limited
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be data-driven. Brush up on key metrics like CAC, ROAS, and CVR before the interview. Be ready to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Creativity
InvestEngine values innovative thinking. Prepare examples of creative campaigns you've launched or optimised. Highlight any unique strategies you employed to stand out in a crowded market, especially in fintech.
✨Familiarise Yourself with the Tools
Make sure you're comfortable discussing platforms like Google Ads, Meta, and TikTok. If you've used AI tools to enhance your marketing efforts, be prepared to share specific instances where this has made a difference.
✨Prepare for Problem-Solving Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you've faced challenges in campaign management and how you overcame them. This will show your proactive mindset and ability to adapt.
