Design Team Lead in London

About InvestEngine

InvestEngine is an ETF investment platform for individuals and businesses. We focus on making investing simple, low-cost and transparent, with a product that customers actually enjoy using. We operate in a regulated environment and put a lot of care into clear, fair communication and a strong customer experience across our app, web, and all customer touchpoints. Design plays a central role in how our product is perceived and used. It is one of the key differentiators for our customers, and we are looking to strengthen how the function operates as we continue to grow.

The role

We are looking for a Design Team Lead to manage the day-to-day operation of the Design team across both product and marketing. This is a management and leadership role — you will be responsible for the team's output: ensuring designers deliver high-quality, consistent work at pace, and that design decisions are increasingly grounded in data, user research, and structured UX analytics. You will work closely with Product and Marketing to ensure design work is well understood, well prioritised, and delivered to a consistently high standard. A key part of the role is evolving how the team works — building on existing structure with clearer ownership, data‑driven prioritisation, and actively leveraging AI and modern tools to increase speed, quality, and scalability of design work. You will manage a team of designers embedded across different streams, maintain a clear view of all design work, and ensure consistency across the product and brand. You will also be responsible for hiring as the team grows.

What you'll be doing

• Managing and developing the design team — running structured 1:1s, setting goals, providing regular feedback, and supporting career development for designers across product and marketing streams
• Driving practical adoption of AI across the team — identifying tools, introducing them into workflows, and ensuring they are used to improve output rather than as isolated experiments
• Hiring as the team grows — defining requirements, running interviews, onboarding new hires
• Running usability tests and user research — using existing tools and processes to test designs, gather evidence, and feed findings into prioritisation and design decisions
• Owning design delivery and SLAs — defining intake processes, setting tiered turnaround SLAs, tracking on‑time delivery, and measuring stakeholder satisfaction with design as a function
• Working closely with Product and Marketing to shape work early, clarify requirements, and align on outcomes
• Governing design quality — reviewing the team's output, maintaining quality standards and review gates, ensuring consistency across product and brand without carrying individual design work
• Building on and scaling the team's existing processes, visibility, and ways of working as we grow
• Scaling the design system — driving adoption across designers and engineers, tracking component reuse, identifying gaps, and ensuring the system accelerates delivery
• Helping marketing designers produce stronger, more effective work by shaping briefs and direction

What we're looking for

• 5+ years of experience in product design (or equivalent), with a strong foundation in design craft even though this role does not involve individual design work
• 3+ years of people management experience — hiring, managing, and developing designers day‑to‑day
• Experience scaling a design team
• Proven ability to introduce and embed AI tools or workflows that improve team efficiency and output
• Strong analytical skills — experience using data (usability testing, journey analytics, CX metrics, NPS/CSAT) to inform and prioritise design work
• Comfortable running usability tests and user research using provided tools and translating findings into actionable design priorities
• Excellent English communication skills (written and spoken), with the ability to review and improve customer-facing language for clarity and context
• Strong organisational and delivery management skills — experience defining SLAs, intake processes, and tracking design delivery across multiple workstreams
• Good design judgement and a clear understanding of what high-quality design looks like, combined with the ability to govern quality through review and standards rather than individual output
• Ability to work closely with cross‑functional stakeholders, measure satisfaction, and build effective, trusted relationships
• Comfort operating across both product and marketing contexts
• Experience in fintech or another regulated environment, or a strong personal understanding of investing and financial products
• A structured and pragmatic approach, with a focus on delivery, clarity, and measurable outcomes

Nice to have

• Experience working on both product and marketing design within the same team
• Experience contributing to or scaling a design system, including driving engineering adoption
• Experience setting up UX dashboards or integrating design metrics into product analytics
• Experience with structured goal‑setting and performance management frameworks

Why this role matters

Design is a key part of InvestEngine's product and brand. As we grow, we want to ensure that quality and consistency scale with us — and that design becomes a measurably impactful, data‑informed function, not just one that relies on good taste. This role is critical in making that happen — building the team, using the research and analytics tools we provide to ground decisions in evidence, and bringing the structure, clarity, and operational rigour the function needs to deliver at the scale the company requires.

What we offer

• Impact from day one — You’ll work on visible, meaningful marketing initiatives that shape how InvestEngine presents itself to customers and partners.
• Room to grow — As the company and Experience team evolve, there will be opportunities to expand your scope and influence how marketing design is done.
• Transparent and open culture — We share decisions openly, encourage clear communication, and value thoughtful challenges.
• Supportive, high‑calibre team — You’ll work alongside experienced colleagues across design, product, marketing, and support who care about quality and clarity.
• Flexible working setup — Work from our London office or remotely.