Influencer Marketing Lead

We’re looking for a high-performing, ambitious Influencer Marketing Lead to build and scale InvestEngine’s creator, influencer, and ambassador programme. This role will own the strategy, relationships, campaign execution, and performance reporting needed to make influencer marketing a meaningful acquisition and brand-growth channel. The ideal candidate combines strong commercial judgment with excellent relationship-building skills, understands regulated financial services marketing, and can turn creator partnerships into measurable growth.

Responsibilities

• Define and own the influencer marketing strategy across priority audiences, products, and campaigns.
• Build a pipeline of relevant creators, finance educators, content partners, affiliates, and ambassadors.
• Negotiate, manage, and maintain high-quality influencer partnerships.
• Plan and execute influencer campaigns from brief through launch, optimisation, and reporting.
• Work closely with Brand, Performance Marketing, Content, Compliance, and Product Marketing to ensure campaigns are effective, on-brand, and compliant.
• Develop clear briefs, messaging guidance, tracking links, disclosure requirements, and approval workflows.
• Monitor creator content quality, audience fit, commercial performance, and brand-safety risks.
• Own influencer performance reporting, including reach, engagement, CPA, funded accounts, AUA contribution, and learnings.
• Test new formats, creator segments, partnership models, and incentives.
• Build repeatable processes for sourcing, outreach, onboarding, campaign management, measurement, and renewals.
• Manage a team of 2-3 people.

Requirements

• Proven evidence of running high-performing influencer, creator, ambassador, affiliate, or partnership marketing programmes.
• A strategic mindset, combining relationship management, commercial awareness, and an understanding of market opportunities to create impactful campaigns with the wider marketing team.
• Evidence of testing, learning and optimising existing and new verticals, channels and formats.
• Evidence of building high-quality relationships that deliver strong outcomes for both the brand and influencer partners.
• Ability to tailor strategies based on each campaign’s role in the funnel, from brand awareness and sponsored placements through to CPA performance.
• Strong understanding of social platforms, creator economics, and content formats.
• Ability to design reporting dashboards with our Data Analyst to support at-a-glance analysis and optimisation.
• Strong analytical ability and comfort working with campaign data.
• Ability to manage multiple campaigns, partners, timelines, and stakeholders simultaneously.
• High attention to detail, especially around messaging, disclosures, and compliance.
• Comfortable operating in a fast-moving, test-and-learn environment.

Nice to have

• Experience in fintech, investing, personal finance, or another regulated industry.
• Familiarity with FCA financial promotions requirements.
• Experience with affiliate platforms, creator marketplaces, UTM tracking, and performance dashboards.
• Existing network of UK personal finance, investing, money, or business creators.

Success measures

• A clear influencer strategy and operating model is established.
• A high-quality creator pipeline is built and actively managed.
• Campaigns launch consistently with compliant, on-brand content.
• Influencer activity generates measurable customer acquisition and brand impact.
• Reporting clearly identifies which creators, formats, and messages are driving results.
• The channel becomes scalable, repeatable, and commercially efficient.

What We Offer

• Impact from day one: You’ll be solving real problems that make a measurable difference to the business and our users.
• Room to grow: We’re scaling fast, and there’s plenty of opportunity to take on more responsibility and evolve with the company.
• Transparent and open culture: From regular team updates to open Slack channels — we keep communication honest and decisions collaborative.
• Supportive team: You’ll join a team of thoughtful, motivated people who care about what they build and how they build it.

Our Hiring Process

• Introductory call with our Talent team
• Task‑based assessment
• Hiring Manager Interview
• Final Panel Interview