Growth Marketing Manager

Growth Marketing Manager Our mission is to make options more accessible for the on-the-go investor, through an easy to use, mobile investment app . Investa is opening up access to a market that was once reserved for the most wealthy investors, giving traders the chance to invest in their favourite stocks and then use options to potentially power their investments. *Be mindful, options are considered high risk investments due to their complex nature The role Ahead of our full public launch we will be hiring for a talented growth marketing professional to join the team. We are looking for someone who is proactive and ready to take on the challenge of growing the Investa wait list and future user base, alongside building our community ahead of our public launch. Whether you see yourself as more of a creative, or rather as a data savvy performance specialist we are interested in speaking to you! The ideal candidate understands the intricacies of growth marketing, paid ad networks and has experience in Fintech with a passion for thinking of creative ways of growing communities, building creative content and good experience in performance and PPC. A passion for investing and/or trading and an eagerness to learn more is important to us. You will be responsible for producing and executing paid campaigns across a variety of platforms with the aim of rapidly growing and retaining our user base. This is a full-time hybrid position with 2 days of remote work and 3 days a week on-site in our London office. Why join us? This is your fantastic opportunity to make your mark in a newly created role within a rapidly scaling start-up. You’ll have the chance to shape our marketing strategy and contribute to and benefit from our continued success. What the role involves Design, implement and adapt performance marketing strategy to achieve our business goals Own paid acquisition channels & SEO, driving sign-ups to our waitlist followed by app downloads and registrations Proactively investigate and identify high potential opportunities to test and incorporate into the channel mix Understanding our target audience to define and bring segmentation strategies to execution for all channels Ensure proper tracking, attribution reporting and optimisation of the budget and campaigns Make data driven, strategic decisions to optimise channel-mix and optimise CAC Experimenting, monitoring and continually optimising targeted campaigns through channels such as Google & Meta Ads Build brand awareness through events and growth marketing channels Identifying and optimising performance channels A/B Testing Identify growth hacking opportunities Managing advertising budgets Ability to adapt and execute quality work at a high pace Your background 3+ years of digital marketing experience Growth hacking experience You have strong analytical skills and the ability to articulate results and insights from performance marketing strategies to the wider business Hands on experience with Google Analytics, Google Tag Manager, Google Ads, Meta Business and other data analytics tools Proven expertise creating, executing, analysing and optimising campaigns SEO Optimisation Compensation £45,000 – £60,000 salary range, with a salary review every 12 months £7,500 – £15,000 allocation of equity options in addition to salary, with additional options being granted with time and / or in relation to performance. It is important to us for every employee to share in the continued success of the company Chance to make a significant impact on the investment industry Interview Process Stage 1: An introductory conversation with one of the founding team Stage 2: A follow up conversation with our fractional CMO Stage 3: A marketing exercise with a member of the founding team Stage 4: HR interview Then (hopefully) onto an offer!