At a Glance
- Tasks: Join Invesco to create personalised, data-driven customer experiences using Salesforce Marketing Cloud.
- Company: Invesco, a leading global investment firm committed to inclusivity and innovation.
- Benefits: Enjoy flexible working, competitive salary, healthcare, generous leave, and wellness benefits.
- Other info: Inclusive workplace with opportunities for community engagement and personal growth.
- Why this job: Make an impact in marketing technology while collaborating with intelligent colleagues globally.
- Qualifications: Hands-on experience with Salesforce Marketing Cloud and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
This job is with Invesco, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.
We have an outstanding benefits package which includes:
- Company-provided healthcare
- A competitive annual leave allowance
- Flexible working options, including hybrid working arrangements
- Generous pension provisions
- Income protection
- Health and wellness benefits
- Volunteering days
- Enhanced parental leave
- Life insurance
Your Role:
We are seeking a hands-on SFMC practitioner to join the marketing enablement team as a Senior Analyst, Marketing Enablement. The role will help deliver personalised, data-driven customer experiences across digital channels using Salesforce Marketing Cloud, Account Engagement, and Marketing Cloud Personalization, while also supporting web and tracking initiatives. It combines hands-on platform execution, tracking, data integration, segmentation, experimentation, and cross-functional support to drive effective marketing activation. The individual will translate business requirements into practical technical solutions across our marketing technology stack.
What you will be doing:
- Execute and maintain core Salesforce Marketing Cloud components, including Contact Builder, Data Extensions, Email Studio, and data relationships.
- Configure, manage, troubleshoot, and optimise Salesforce Marketing Cloud Personalization assets including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real-time decisioning logic.
- Support Pardot/Account Engagement execution, including form handlers, email templates, tracking, and landing pages.
- Work with data, CRM, web, and technology teams to establish data flows, troubleshoot issues, execute segmentation, and refine targeting and personalisation logic.
- Own and enhance JavaScript-based tracking implementations used for behavioural data collection, including updates to vendor-built scripts where needed.
- Partner with activation, CRM, data, and web teams to provide technical recommendations, translate business requirements into implementable solutions, and improve processes across SFMC, Personalization, Pardot, CRM, and web platforms.
- Own, maintain, and enhance JavaScript tracking scripts and support the HTML, AEM, and web integration changes needed for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data layer pushes.
- Translate business requirements into implementable MarTech solutions and provide technical recommendations, documentation, and process improvements to support best practice and platform adoption.
What you will bring:
- Proven hands-on experience in Salesforce Marketing Cloud, Pardot/Account Engagement, or related MarTech platforms.
- Experience supporting SFMC Personalization, Contact Builder, Email Studio, and campaign execution.
- Practical experience with data integration, tracking setup, and behavioural data capture.
- Experience with browser developer tools and structured script change management is desirable.
- Knowledge of Email Studio, including templates, personalisation, and configuration.
- Knowledge of Pardot form handlers, completion actions, tracking, and landing pages.
- Proven understanding of cookies, UTMs, pixels, web tracking, event capture, and customer behaviour data.
- Knowledge of GDPR, consent management platforms (CMPs), and compliant tracking practices is desirable.
- Familiarity with Salesforce Data Cloud, Adobe Analytics, Google Tag Manager, AEM components, and front-end integration patterns is desirable.
- Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials.
- Communication skills with the ability to collaborate effectively with marketing, data, CRM, and web teams.
- Able to translate business requirements into practical technical solutions.
- Detail-oriented, curious, and comfortable troubleshooting across platforms and data flows.
- Comfortable working across cross-functional teams and balancing technical execution with business needs.
Disability Confident Scheme: Applicants who opt in to the Disability Confident Scheme and meet the 'minimum criteria' for the role will be offered an interview. We are committed to providing an inclusive recruitment process for all candidates who make an application. By opting-in to this scheme, applicants will be disclosing that they have a disability solely for the purpose of the Disability Confident Scheme. The Disability Confident Scheme only guarantees an interview - it does not automatically mean that applicants interviewed will gain employment with Invesco at that time.
To apply through the Disability Confident Scheme, you'll need to firstly ensure you have applied for the role via our external careers page. Following this, you'll need to email us at EMEA-TalentAcquisition@invesco.com confirming your wish to opt-in, alongside your contact details and the title of the role you wish to apply for.
Full Time / Part Time: Full time
Worker Type: Employee
Job Exempt: Yes
Workplace Model: Pursuant to Invesco's Workplace Policy, employees are expected to comply with the firm's most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in the role's advertised office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other's growth and development.
If this sounds like you, we'd love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to emea-talentacquisition@invesco.com. Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments).
We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work.
Our commitment to the community and environmental, social and governance investing: We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.
Recruitment Agencies: Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.
Regulatory: This position may fall in-scope of one or multiple regimes/directives.
Senior Salesforce Marketing Cloud Specialist employer: Invesco
Invesco is an exceptional employer that champions inclusivity and offers a dynamic work environment where employees can thrive. With a robust benefits package, flexible working options, and a strong commitment to employee growth, Invesco fosters a culture of collaboration and innovation. Located in a vibrant city, the company not only supports professional development but also encourages community engagement through volunteering opportunities, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Salesforce Marketing Cloud Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Invesco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Invesco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Invesco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Invesco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Salesforce Marketing Cloud Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Invesco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Invesco:Show us that you’ve done your homework! In your application, briefly mention what you admire about Invesco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Invesco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Invesco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Invesco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
