Marketing Manager - Institutional, EMEA - 12 Months Fixed Term Contract

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.

We have an outstanding benefits package which includes:

• Company-provided healthcare
• A competitive annual leave allowance
• Flexible working options, including hybrid working arrangements
• Generous pension provisions
• Income protection
• Health and wellness benefits
• Volunteering days
• Enhanced parental leave
• Life insurance

Your role:

The Marketing Manager EMEA Institutional will execute and localise multi-channel marketing initiatives to contribute to the growth of Invesco’s Institutional segment and support the implementation of the EMEA marketing strategy across the EMEA Pensions market. Working alongside other Marketing Managers in the Institutional segment, you will ensure alignment with the broader EMEA strategy while tailoring initiatives to regional priorities when needed. It is important to think as global as possible, as local as necessary. This includes contributing to campaign planning, content localization, performance tracking and planning & implementation of segment priorities across the countries. The role requires strong collaboration with specialist teams and a keen understanding of local market dynamics to help deliver impactful, client-centric marketing experiences. In addition, the Marketing Manager will be accountable for cultivating strategic partnerships with local distribution teams.

Our challenge for the Marketing Manager, EMEA Institutional is to effectively execute and localise the Institutional segment marketing strategy across the region in close collaboration with the specialist teams, considering local client insight and the most efficient customer journeys in order to achieve our commercial goals and support Invesco’s longer-term plans. The role will build a strong and trusted partnership with the Distribution teams in the region to gather client insights and adapt marketing initiatives to regional needs.

What you will be doing:

• Integrate the voice of the client in the Institutional segment plans for the region leveraging client knowledge and insights to shape impactful, insight-driven marketing strategies and tactics.
• Partner closely with Distribution colleagues to localise where needed, delivering the EMEA Pensions marketing strategy across region, aligned with commercial objectives and underpinned by measurable outcomes.
• Collaborate with specialist Marketing teams (Events, Content, Research, DCAT, Insights…) to execute client experiences that reflect the needs defined by the Institutional segment strategies.
• Assist in delivery of the EMEA Pensions strategy, including working with Specialist teams to coordinate across channels as well as maintaining key strategic partnership relationships.
• Support Senior Institutional Marketing Manager to define and deliver on a multi-year strategy for UK and EMEA pensions.
• Work closely together day to day to partner with other Institutional Marketing Managers across EMEA to ensure regional strategy is consistently applied and adapted at the local level where needed.
• Track and report on marketing activation performance using KPIs and analytics; apply insights to constantly optimise existing activities, future initiatives and share learnings.
• Execute the local agenda based on client segments’ EMEA Country marketing plans. Be as global as possible, as local as necessary.
• Build an effective partnership between Marketing and Distribution within the countries of focus.
• Leverage best practices across marketing to ensure Institutional client journeys are consistently innovative, client-centric, and aligned with Invesco’s strategy.

What you will bring:

• Proven expertise in B2B marketing in the financial services industry, with asset management experience as a plus.
• Track record in identifying and measuring the success of marketing campaigns, events, with digital experience a clear advantage.
• Marketing management within a digital-first organization, focusing on enhancing client experiences across channels and supporting upper-funnel growth initiatives.
• Familiarity with implementing and executing multi-channel marketing campaigns.
• Understanding of asset management, customers, products, competitors.
• Good understanding of the different market landscapes and product prioritization across markets and segments.
• Sales and Marketing automation platforms in action.
• Latest B2B marketing techniques, with emphasis on digital channels.
• Insights, metrics and results-based marketing principles.
• Bachelor’s degree in marketing, business or equivalent qualification(s).
• Post graduate marketing qualifications and / or industry accreditation preferred.
• High energy and flexible person; this is a changing landscape, and we need someone who will ‘move with the times’.
• Pragmatist who understands that strong progress is more valuable than waiting for perfection.
• Great interpersonal skills that quickly enable effective relationships with key business partners.
• Analytical mind-set to understand and deliver those metrics that link marketing to commercial results, and apply those learnings to improve future regional activities.
• Ready to work in an international environment.
• Proactive and energetic team player who values collaboration and can think both strategically and tactically.

Disability Confident Scheme: Applicants who opt in to the Disability Confident Scheme and meet the ‘minimum criteria’ for the role will be offered an interview. We are committed to providing an inclusive recruitment process for all candidates who make an application. By opting-in to this scheme, applicants will be disclosing that they have a disability solely for the purpose of the Disability Confident Scheme. The Disability Confident Scheme only guarantees an interview – it does not automatically mean that applicants interviewed will gain employment with Invesco at that time.

To apply through the Disability Confident Scheme, you’ll need to firstly ensure you have applied for the role via our external careers page. Following this, you’ll need to email us at EMEA-TalentAcquisition@invesco.com confirming your wish to opt-in, alongside your contact details and the title of the role you wish to apply for.

We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work. Our commitment to the community and environmental, social and governance investing: We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.

Recruitment Agencies: Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.

This position may fall in-scope of one or multiple regimes/directives.