At a Glance
- Tasks: Design and optimise personalised customer experiences using Salesforce Marketing Cloud.
- Company: Join Invesco, a leading global investment firm with a collaborative culture.
- Benefits: Enjoy flexible working, competitive salary, generous leave, and health benefits.
- Other info: Inclusive workplace with opportunities for community involvement and career growth.
- Why this job: Make a real impact by enhancing customer engagement through innovative marketing strategies.
- Qualifications: Experience in Salesforce Marketing Cloud and strong skills in JavaScript, CSS, and HTML.
The predicted salary is between 50000 - 65000 £ per year.
As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.
Job Description
We have an outstanding benefits package which includes:
- Company-provided healthcare
- A competitive annual leave allowance
- Flexible working options, including hybrid working arrangements
- Generous pension provisions
- Income protection
- Health and wellness benefits
- Volunteering days
- Enhanced parental leave
- Life insurance
Your Role:
We are seeking a dedicated Salesforce Marketing Cloud Personalization Developer to join our team. The successful candidate will play a crucial role in designing, building, and optimizing personalized customer experiences across all digital touchpoints using Salesforce Marketing Cloud Personalization (Interaction Studio/Evergage) and related tools. The role requires strong technical capability in JavaScript, CSS, HTML, and marketing automation, along with the ability to collaborate cross-functionally and manage multiple projects. This position supports the delivery of seamless, data-driven personalization strategies that improve engagement and conversion.
What you will be doing:
- Design, implement, and maintain personalization strategies using Salesforce Marketing Cloud Personalization (Interaction Studio/Evergage), including real-time decisioning and customer journeys.
- Maintain and update site mapping to reflect website changes and ensure a seamless, personalized user experience across digital touchpoints.
- Develop and manage dynamic content, templates, and personalized experiences for email and web channels using AMPscript, SQL, SSJS, JavaScript, CSS, and HTML.
- Execute targeted campaigns, create advanced audience segmentation, and conduct A/B testing to improve engagement, conversion, and campaign effectiveness.
- Monitor and analyze campaign and personalization performance, provide optimization recommendations, and document implementation details.
- Collaborate with internal teams to gather requirements and implement cohesive personalization strategies while ensuring compliance with data privacy regulations and staying current with Salesforce best practices.
What you will bring:
- Proven experience with Salesforce Marketing Cloud, including Personalization Cloud, and experience designing and executing personalized marketing campaigns.
- Proficiency in JavaScript, CSS, HTML, AMPscript, SQL, and SSJS; familiarity with Salesforce Marketing Cloud Personalization, Account Engagement, Email Studio, Journey Builder, and GDPR/CCPA compliance best practices.
- Bachelor's degree or diploma in Computer Science, Marketing, or a related field. Salesforce certifications such as Marketing Cloud Personalization Specialist or Marketing Cloud Developer are preferred.
- Communication, interpersonal, and teamwork skills, with the ability to collaborate cross-functionally and manage multiple projects.
- Experience with Einstein Analytics or other AI-based marketing tools is preferred.
Disability Confident Scheme:
Applicants who opt in to the Disability Confident Scheme and meet the 'minimum criteria' for the role will be offered an interview. We are committed to providing an inclusive recruitment process for all candidates who make an application. By opting-in to this scheme, applicants will be disclosing that they have a disability solely for the purpose of the Disability Confident Scheme. The Disability Confident Scheme only guarantees an interview – it does not automatically mean that applicants interviewed will gain employment with Invesco at that time. To apply through the Disability Confident Scheme, you'll need to firstly ensure you have applied for the role via our external careers page. Following this, you'll need to email us at EMEA-TalentAcquisition@invesco.com confirming your wish to opt-in, alongside your contact details and the title of the role you wish to apply for.
Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.
Recruitment Agencies:
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.
Regulatory:
This position may fall in-scope of one or multiple regimes/directives.
Senior Salesforce Marketing Cloud Specialist in Henley on Thames employer: Invesco Real Estate
Invesco is an exceptional employer located in Henley-on-Thames, offering a dynamic work culture that fosters collaboration and innovation. With a comprehensive benefits package, including flexible working options and generous parental leave, employees are empowered to thrive both personally and professionally. The company prioritises employee growth through continuous learning opportunities and a commitment to community engagement, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Salesforce Marketing Cloud Specialist in Henley on Thames
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Invesco Real Estate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Invesco Real Estate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Invesco Real Estate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Invesco Real Estate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Salesforce Marketing Cloud Specialist in Henley on Thames
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Invesco Real Estate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Invesco Real Estate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Invesco Real Estate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Invesco Real Estate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Invesco Real Estate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Invesco Real Estate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
