At a Glance
- Tasks: Grow our On-trade wine and spirits business across bars, restaurants, and hotels.
- Company: Join Inverarity Morton, a leading independent wine and spirits merchant with 80 years of experience.
- Benefits: Enjoy generous annual leave, pension, and staff account perks.
- Why this job: Be a trusted ambassador in the trade and make impactful relationships.
- Qualifications: Proven on-trade sales experience and strong wine and spirits knowledge required.
- Other info: This hybrid role offers autonomy and collaboration with a supportive internal team.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready for a new chapter in your career? At Inverarity Morton, we’re looking for an experienced Area Sales Manager to grow our On-trade wine and spirits business across Newcastle and North of England. This is a hybrid role - developing our On-trade customer base across bars, restaurants, hotels and hospitality-led groups as well as managing our wholesale relationships in the North of England.
This is a field-based position, supported by our Head Office in Glasgow, and is ideal for someone who enjoys being out in the trade, building long-term relationships and selling with credibility.
About Inverarity Morton
Inverarity Morton is one of the UK’s leading independent wine and spirits merchants, with over 80 years’ experience in the licensed trade and a turnover in excess of £70m. We supply specialist retailers, wholesalers and premium on-trade venues across the UK. We’re proud of our reputation for quality, service and long-term partnerships. Our approach is wine and spirits-led, commercially focused and built around delivering value for both customers and suppliers.
Following sustained growth over the past five years, this role has been created to support our continued investment in on-trade growth across England.
The Role
Reporting to the Regional Sales Manager, you’ll be responsible for managing and developing an on-trade customer base across the North East and managing Wholesale relationships across the North. Your role will include:
- Growing and developing relationships with bars, restaurants, hotels and hospitality groups
- Delivering volume and margin targets across our wine and spirits portfolio
- Identifying and converting new business opportunities
- Working closely with our Commercial, Finance, Logistics and Marketing teams
- Acting as a knowledgeable and trusted ambassador for Inverarity Morton in the trade
This is a hands-on role for someone who understands the realities of hospitality and enjoys selling face-to-face.
About You
You’ll already have:
- Proven experience in an on-trade sales role
- Strong wine and spirits knowledge (WSET qualifications desirable)
- The ability to manage your territory effectively, balancing new business and account development
- Confidence working autonomously, with the support of a collaborative internal team
- A full UK driving licence
What We Offer
For the right candidate, we offer:
- Generous annual leave, pension and staff account
- The opportunity to work with a respected independent business where quality, relationships and people matter
How to Apply
To apply for the Area Sales Manager – On Trade (North East) role, please click Apply on LinkedIn or send your CV with a short covering note to hr@inveraritymorton.com
Area Sales Manager - On Trade (North East) employer: Inverarity Morton
Contact Detail:
Inverarity Morton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - On Trade (North East)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, trade shows, or even just pop into bars and restaurants to chat with managers. Building relationships is key in sales, and you never know who might have a lead for you.
✨Tip Number 2
Show your passion for wine and spirits! When you're out meeting potential clients, let your enthusiasm shine through. Share your knowledge and experiences, and make sure they see you as a credible ambassador for the brands you represent.
✨Tip Number 3
Follow up after meetings! A quick email or call can go a long way in keeping you top of mind. Remind them of your conversation and express your eagerness to work together. It shows you're proactive and genuinely interested in building that relationship.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals to join our team. By applying directly, you’ll get a better chance to showcase your personality and fit for the role beyond just your CV.
We think you need these skills to ace Area Sales Manager - On Trade (North East)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Area Sales Manager role. Highlight your on-trade sales experience and any relevant wine and spirits knowledge to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the on-trade sector and how you can contribute to our growth at Inverarity Morton. Keep it concise but impactful!
Showcase Your Relationship-Building Skills: Since this role is all about building long-term relationships, make sure to include examples of how you've successfully developed partnerships in your previous roles. We love to see real-life success stories!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Inverarity Morton
✨Know Your Wine and Spirits
Brush up on your wine and spirits knowledge before the interview. Be prepared to discuss different varieties, regions, and trends in the industry. This will show that you’re not just a salesperson but a knowledgeable ambassador for the brand.
✨Demonstrate Relationship Building Skills
Think of examples from your past roles where you've successfully built relationships with clients in the hospitality sector. Be ready to share specific stories that highlight your ability to connect with bars, restaurants, and hotels, as this is crucial for the Area Sales Manager role.
✨Showcase Your Territory Management Experience
Prepare to discuss how you’ve effectively managed your territory in previous positions. Highlight your strategies for balancing new business development with account management, as this will be key to succeeding in this hybrid role.
✨Ask Insightful Questions
Come prepared with questions that show your interest in Inverarity Morton and the On-trade market. Inquire about their growth plans, challenges they face in the North East, or how they support their sales team. This demonstrates your enthusiasm and strategic thinking.
