Area Sales Manager - On Trade (North East) in Glasgow

Area Sales Manager - On Trade (North East) in Glasgow

Glasgow Full-Time 36000 - 60000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Grow our On-trade wine and spirits business across bars, restaurants, and hotels.
  • Company: Join Inverarity Morton, a leading independent wine and spirits merchant with 80 years of experience.
  • Benefits: Enjoy generous annual leave, pension, and staff account perks.
  • Other info: This hybrid role offers autonomy and collaboration with a supportive internal team.
  • Why this job: Be a trusted ambassador in the trade and make impactful relationships.
  • Qualifications: Proven on-trade sales experience and strong wine and spirits knowledge required.

The predicted salary is between 36000 - 60000 £ per year.

Are you ready for a new chapter in your career? At Inverarity Morton, we’re looking for an experienced Area Sales Manager to grow our On-trade wine and spirits business across Newcastle and North of England. This is a hybrid role - developing our On-trade customer base across bars, restaurants, hotels and hospitality-led groups as well as managing our wholesale relationships in the North of England.

This is a field-based position, supported by our Head Office in Glasgow, and is ideal for someone who enjoys being out in the trade, building long-term relationships and selling with credibility.

About Inverarity Morton

Inverarity Morton is one of the UK’s leading independent wine and spirits merchants, with over 80 years’ experience in the licensed trade and a turnover in excess of £70m. We supply specialist retailers, wholesalers and premium on-trade venues across the UK. We’re proud of our reputation for quality, service and long-term partnerships. Our approach is wine and spirits-led, commercially focused and built around delivering value for both customers and suppliers.

Following sustained growth over the past five years, this role has been created to support our continued investment in on-trade growth across England.

The Role

Reporting to the Regional Sales Manager, you’ll be responsible for managing and developing an on-trade customer base across the North East and managing Wholesale relationships across the North. Your role will include:

  • Growing and developing relationships with bars, restaurants, hotels and hospitality groups
  • Delivering volume and margin targets across our wine and spirits portfolio
  • Identifying and converting new business opportunities
  • Working closely with our Commercial, Finance, Logistics and Marketing teams
  • Acting as a knowledgeable and trusted ambassador for Inverarity Morton in the trade

This is a hands-on role for someone who understands the realities of hospitality and enjoys selling face-to-face.

About You

You’ll already have:

  • Proven experience in an on-trade sales role
  • Strong wine and spirits knowledge (WSET qualifications desirable)
  • The ability to manage your territory effectively, balancing new business and account development
  • Confidence working autonomously, with the support of a collaborative internal team
  • A full UK driving licence

What We Offer

For the right candidate, we offer:

  • Generous annual leave, pension and staff account
  • The opportunity to work with a respected independent business where quality, relationships and people matter

How to Apply

To apply for the Area Sales Manager – On Trade (North East) role, please click Apply on LinkedIn or send your CV with a short covering note to hr@inveraritymorton.com

Area Sales Manager - On Trade (North East) in Glasgow employer: Inverarity Morton

Inverarity Morton is an exceptional employer, offering a vibrant work culture that values passion for quality and sustainability in the spirits industry. Located in the Greater Glasgow Area, employees benefit from competitive salaries, a company bonus scheme, and private healthcare, alongside opportunities for professional growth through collaboration with leading brands and participation in trade events. Join a team that prides itself on being dependable and easy to work with, while enjoying staff discounts and a supportive environment focused on delivering results.

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Contact Details:

Inverarity Morton Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Manager - On Trade (North East) in Glasgow

✨Leverage Local Networking Events

Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!

✨Showcase Your Sales Success Stories

Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Inverarity Morton as a field sales pro!

✨Scout Out the Competition

Research potential competitors for Inverarity Morton and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.

✨Apply Through Our Website

We know that applying through job boards is tempting, but hitting up Inverarity Morton’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!

We think you need these skills to ace Area Sales Manager - On Trade (North East) in Glasgow

On-trade Sales Experience
Wine and Spirits Knowledge
Relationship Building
Business Development
Volume and Margin Target Achievement
Territory Management
Autonomous Working

Some tips for your application 🫡

Show Off Your Sales Savvy:For a field-sales role like this one at Inverarity Morton, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!

Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Inverarity Morton, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!

Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.

Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Inverarity Morton.

How to prepare for a job interview at Inverarity Morton

✨Show Off Your Sales Savvy

Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!

✨Know Your Product Inside Out

Having a solid understanding of the products or services that Inverarity Morton offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!

✨Flex Your Adaptability Muscles

As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!

✨Plan Your Questions Wisely

At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Inverarity Morton but also helps you get a feel for whether you’d thrive in that environment.