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- Tasks: Grow our On-trade customer base and manage wholesale relationships across the North East.
- Company: Join Inverarity Morton, a leading independent wine and spirits merchant with 80 years of experience.
- Benefits: Hybrid role with competitive salary and opportunities for professional growth.
- Why this job: Be part of a dynamic team and make a real impact in the hospitality industry.
- Qualifications: Proven on-trade sales experience and strong knowledge of wine and spirits.
- Other info: Hands-on role with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready for a new chapter in your career? At Inverarity Morton, we’re looking for an experienced Area Sales Manager to grow our On-trade wine and spirits business across Newcastle and North of England. This is a hybrid role - developing our On-trade customer base across bars, restaurants, hotels and hospitality-led groups as well as managing our wholesale relationships in the North of England.
This is a field-based position, supported by our Head Office in Glasgow, and is ideal for someone who enjoys being out in the trade, building long-term relationships and selling with credibility.
About Inverarity Morton: Inverarity Morton is one of the UK’s leading independent wine and spirits merchants, with over 80 years’ experience in the licensed trade and a turnover in excess of £70m. We supply specialist retailers, wholesalers and premium on-trade venues across the UK. We’re proud of our reputation for quality, service and long-term partnerships. Our approach is wine and spirits-led, commercially focused and built around delivering value for both customers and suppliers.
Following sustained growth over the past five years, this role has been created to support our continued investment in on-trade growth across England.
The Role: Reporting to the Regional Sales Manager, you’ll be responsible for managing and developing an on-trade customer base across the North East and managing Wholesale relationships across the North. Your role will include:
- Growing and developing relationships with bars, restaurants, hotels and hospitality groups
- Delivering volume and margin targets across our wine and spirits portfolio
- Identifying and converting new business opportunities
- Working closely with our Commercial, Finance, Logistics and Marketing teams
- Acting as a knowledgeable and trusted ambassador for Inverarity Morton in the trade
This is a hands-on role for someone who understands the realities of hospitality and enjoys selling face-to-face.
About You: You’ll already have:
- Proven experience in an on-trade sales role
- Strong wine and spirits knowledge (WSET qualifications desirable)
- The ability to manage your territory effectively, balancing new business and existing accounts.
Area Sales Manager - On Trade (North East) in Bath employer: Inverarity Morton
Contact Detail:
Inverarity Morton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - On Trade (North East) in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, trade shows, or even just pop into bars and restaurants to chat with staff. Building relationships is key in sales, and you never know who might have a lead for you.
✨Tip Number 2
Show your passion for wine and spirits! When you're out meeting potential clients, let your enthusiasm shine through. Share your knowledge and experiences, and make sure they see you as a credible ambassador for Inverarity Morton.
✨Tip Number 3
Follow up, follow up, follow up! After meeting someone, drop them a quick email or message to thank them for their time and remind them of your conversation. This keeps you on their radar and shows that you're genuinely interested in building a relationship.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for joining the team at Inverarity Morton. Plus, it’s the best way to stay updated on your application status!
We think you need these skills to ace Area Sales Manager - On Trade (North East) in Bath
Some tips for your application 🫡
Show Your Passion for the Industry: When writing your application, let your enthusiasm for the wine and spirits industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building relationships in the on-trade sector.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in on-trade sales and any achievements that demonstrate your ability to grow customer bases and meet targets. We love seeing how you can bring value to our team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for the Area Sales Manager position. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Inverarity Morton!
How to prepare for a job interview at Inverarity Morton
✨Know Your Stuff
Make sure you brush up on your wine and spirits knowledge before the interview. Familiarise yourself with Inverarity Morton's portfolio and be ready to discuss how you can leverage your expertise to grow their on-trade customer base.
✨Showcase Your Relationship Skills
Since this role is all about building long-term relationships, come prepared with examples of how you've successfully developed partnerships in the past. Think about specific bars, restaurants, or hospitality groups you've worked with and how you added value to those relationships.
✨Demonstrate Your Sales Acumen
Be ready to talk about your experience in hitting volume and margin targets. Prepare some metrics or success stories that highlight your ability to identify and convert new business opportunities, as this will show you understand the sales process.
✨Ask Insightful Questions
Prepare thoughtful questions about Inverarity Morton's growth plans and how they see the on-trade market evolving. This shows your genuine interest in the company and helps you assess if it's the right fit for you.
