Area Sales Manager in Burnley

Area Sales Manager in Burnley

Burnley Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales performance and expand our retail footprint in a competitive fuels sector.
  • Company: Join Inver Energy, a leader in fuel supply with a strong community focus.
  • Benefits: Enjoy a permanent role with competitive pay and opportunities for growth.
  • Why this job: Make a real impact by building customer relationships and driving business success.
  • Qualifications: Third-level qualification in Business or relevant experience in sales management.
  • Other info: Collaborative environment with a focus on operational excellence and brand integrity.

The predicted salary is between 36000 - 60000 £ per year.

Inver Energy (‘Inver’) has been supplying fuels across Ireland for almost 40 years. From our jointly owned terminal in Foynes, we offer a range of fuel products to industrial, commercial, agricultural, domestic, wholesale and retail customers. We also operate over 100 service stations under the Inver and Amber brands, along with more than 20 convenience stores. Superior customer service, competitive prices, quality fuels and supporting our local community is what drives our business and teams and we always strive to add value to our customers.

Inver is part of the Greenergy Group, a leading waste‑based renewables manufacturer and international supplier of road fuels. Our values of Respect, Ownership, Care, and Integrity underpin every interaction we have, whether with colleagues, customers, suppliers, and the communities in which we operate.

As Area Sales Manager you will be responsible for driving sales performance, expanding Inver’s retail footprint and managing relationships with both existing and prospective customers within an assigned territory. Operating in a fast‑moving and competitive fuels sector, this role demands a strong commercial mindset, deep understanding of the retail fuel market and the ability to identify and convert new opportunities. The successful candidate will work closely with the Retail Fuels Director, as well as the Commercial and Wholesale teams, to ensure regional alignment, coordinated market coverage and delivery of Inver’s ambitious growth plans.

Please note this position will have responsibility for the following territories: Mid-West & Midlands (Tipperary, Offally, Limerick)

Key Responsibilities

  • Develop and execute sales strategies to grow Inver’s retail network.
  • Promote and sell Inver’s retail solutions, securing new contracts and maintaining long‑term, profitable customer relationships including:
  • Brand and supply agreements
  • Consignment arrangements
  • Leasing options
  • Fuel Pods
  • Supply‑only formats
  • Build and manage strong customer relationships to ensure satisfaction, retention and repeat business.
  • Work closely with the Commercial and Wholesale teams to align sales activity, share intelligence and maximise cross‑selling opportunities.
  • Partner with the Retail Fuels Director and management team to deliver on sales targets, volume growth and profitability objectives.
  • Present Inver’s full retail offering to potential and existing customers, advising on the most suitable commercial and branding solutions.
  • Promote and protect the Inver brand, ensuring consistent application of brand standards and messaging.
  • Maintain and analyse market intelligence, monitoring competitors, pricing trends and new business opportunities.
  • Respond promptly to customer enquiries and provide professional, solution‑oriented support.
  • Manage customer accounts and liaise with the Credit team to monitor balances and trading limits.
  • Produce accurate reports and analysis on sales performance, pipeline activity and customer trends.
  • Collaborate effectively with internal departments including Marketing, Operations and Finance to support customer delivery and business objectives.
  • Provide support and cover for colleagues as required to ensure seamless service to customers.
  • Identify and evaluate new site opportunities, supporting Inver’s network expansion strategy.
  • Ensure compliance with operational standards across all dealer sites.
  • Maintain detailed records and forecasts within CRM systems to support pipeline visibility and planning.
  • Support the rollout of marketing initiatives.
  • Participate in cross‑functional projects and provide guidance to dealer partners to enhance operational excellence.
  • Skills, Knowledge and Expertise

    • Third‑level qualification in Business or a related area, or equivalent relevant experience.
    • Proven experience as a Sales Manager, Area Manager or Senior.

    Area Sales Manager in Burnley employer: Inver Energy Limited

    Inver Energy is an exceptional employer, offering a dynamic work environment in Blackpool where innovation and community engagement are at the forefront of our operations. With a strong emphasis on employee growth, we provide comprehensive training and development opportunities, ensuring that our team members thrive in their careers while contributing to our ambitious expansion plans. Our values of Respect, Ownership, Care, and Integrity foster a supportive culture, making Inver a rewarding place to work for those seeking meaningful employment in the retail fuel sector.
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    Contact Detail:

    Inver Energy Limited Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Area Sales Manager in Burnley

    ✨Tip Number 1

    Network like a pro! Attend industry events, trade shows, or local meet-ups to connect with potential employers and other sales professionals. Remember, it’s all about who you know, so don’t be shy!

    ✨Tip Number 2

    Leverage social media to showcase your expertise. Share insights about the retail fuel market, engage with industry leaders, and join relevant groups. This will help you stand out and attract attention from recruiters.

    ✨Tip Number 3

    Prepare for interviews by researching the company and its competitors. Understand their products and services inside out, and come armed with ideas on how you can drive sales and expand their retail network.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.

    We think you need these skills to ace Area Sales Manager in Burnley

    Sales Strategy Development
    Customer Relationship Management
    Market Analysis
    Commercial Acumen
    Negotiation Skills
    Contract Management
    Cross-Selling
    Brand Management
    Data Analysis
    Reporting Skills
    Collaboration
    Problem-Solving Skills
    CRM Proficiency
    Adaptability
    Communication Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your relevant experience in sales and customer relationship management, and don’t forget to showcase any achievements that align with our values of Respect, Ownership, Care, and Integrity.

    Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the retail fuel sector and how your skills can help us drive sales performance. Be sure to mention specific examples of how you've successfully managed customer relationships in the past.

    Showcase Your Commercial Mindset: In your application, demonstrate your strong commercial mindset. Talk about your understanding of market trends and how you've identified and converted new opportunities in previous roles. This will show us you’re ready to tackle the competitive fuels sector head-on!

    Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.

    How to prepare for a job interview at Inver Energy Limited

    ✨Know Your Market

    Before the interview, dive deep into the retail fuel market. Understand current trends, competitors, and customer needs. This knowledge will help you demonstrate your commercial mindset and show that you're ready to drive sales performance.

    ✨Showcase Your Relationship Skills

    As an Area Sales Manager, building strong customer relationships is key. Prepare examples of how you've successfully managed client accounts in the past. Highlight your ability to maintain long-term, profitable relationships and how you’ve turned prospects into loyal customers.

    ✨Align with Company Values

    Inver Energy values Respect, Ownership, Care, and Integrity. Think about how these values resonate with your own work ethic. Be ready to share specific instances where you've embodied these values in your previous roles, especially in challenging situations.

    ✨Prepare for Scenario Questions

    Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Practice responses to questions like how you would handle a sudden drop in sales or how you would approach a new territory. This will showcase your proactive approach and readiness to tackle challenges.

    Area Sales Manager in Burnley
    Inver Energy Limited
    Location: Burnley
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