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- Tasks: Lead impactful marketing campaigns that shape customer behaviour and drive engagement.
- Company: Join a forward-thinking company focused on customer-centric strategies and innovative technologies.
- Benefits: Enjoy 28 days holiday, generous pension contributions, and a range of corporate perks.
- Why this job: Be part of a dynamic team making a real difference in customer experiences and technology adoption.
- Qualifications: Degree in Marketing, Business or Economics; experience in lifecycle marketing and campaign management required.
- Other info: Hybrid working model with opportunities for creativity and strategic influence.
The predicted salary is between 36000 - 60000 £ per year.
Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.
As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.
Responsibilities:
- Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.
- Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.
- Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.
- Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.
- Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.
- Own campaign budgets, performance tracking, and reporting.
- Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.
Skills Needed:
- Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.
- Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.
- Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).
- Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.
- Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).
- Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.
- Excellent communication and stakeholder engagement skills.
- Degree in Marketing, Business or Economics (or equivalent experience).
Benefits Include:
- 28 days holiday (plus buy/sell options)
- 15% employer pension contribution
- Car benefit scheme, private healthcare, and loads more
Inventum Group is acting as an Employment Agency in relation to this vacancy.
Marketing Manager (B2C) (London Area) employer: Inventum Group
Contact Detail:
Inventum Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (B2C) (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in B2C marketing, especially around customer engagement and lifecycle strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our goals.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in customer engagement. Attend industry events or webinars to connect with potential colleagues and gain insights that could set you apart during discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlight your strategic thinking and how you used data to drive decisions, as this aligns closely with what we’re looking for in a Marketing Manager.
✨Tip Number 4
Showcase your ability to work collaboratively across teams. Be ready to share experiences where you influenced cross-functional teams to achieve marketing objectives, as this is crucial for the role at StudySmarter.
We think you need these skills to ace Marketing Manager (B2C) (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in designing and delivering marketing campaigns, particularly in B2C environments. Use specific examples that demonstrate your strategic thinking and ability to influence cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and how your skills align with the responsibilities outlined in the job description. Mention your experience with customer lifecycle marketing and how you can contribute to the company's goals.
Showcase Relevant Skills: Emphasise your proficiency with BI tools and agile working methodologies. Provide examples of how you've used data to drive marketing decisions and improve campaign performance in previous roles.
Highlight Your Communication Skills: Since excellent communication is key for this role, include examples of how you've successfully engaged stakeholders and collaborated with teams. This will demonstrate your ability to champion marketing approaches effectively.
How to prepare for a job interview at Inventum Group
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've designed and delivered successful marketing campaigns. Highlight your ability to think strategically about customer engagement and how your past experiences can translate into success for the company.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data and insights to inform your marketing strategies. Familiarise yourself with BI tools like Power BI or Tableau, and be prepared to explain how you've turned data into actionable insights in previous roles.
✨Emphasise Collaboration Skills
Since the role involves influencing cross-functional teams, prepare examples that showcase your ability to work collaboratively. Discuss how you've successfully aligned different stakeholders towards a common goal in past projects.
✨Prepare for Behavioural Questions
Expect questions that assess your ability to drive behaviour change and customer engagement. Use the STAR method (Situation, Task, Action, Result) to structure your responses, focusing on how you’ve influenced customer behaviour through your marketing initiatives.
