Insight Analyst 2 days per week Contract

• Ongoing management of the Tracking survey and agency

• Ensure that the questionnaire remains relevant, in line with industry changes and organisational needs

• Work closely with Marketing to plan and manage the inclusion of stimulus for campaign performance measurement

• Work with the agency to develop insights and ensure that these feed into the organisation as required

• Ensure outputs are briefed and scheduled as necessary to meet organisational deadlines, including Board performance papers

• Conduct in-house analysis using tracking data software to answer ad-hoc queries, support business decisions and provide insight into our consumers.

• Monitor data quality and advise on best practice methodology

• Support the marketing team to identify appropriate times to upweight sample sizes to gather more in-depth analysis for key campaign moments.

• Gather the reports and analysis to highlight key data ad insights to information marketing strategy.

• Support marketing with the preparation of Board papers and insight relating to:

• · Audience behaviours,

• · Marketing effectiveness,

• · KPI performance,

• · Forecasting and target setting.

• Support with broader research and insight projects

If you come from a research agency background that’s also preferred and experience in Broadcast Media could be preferable.