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- Tasks: Analyse audience behaviours and drive data-led decisions for impactful marketing strategies.
- Company: Leading broadcast media company focused on innovation and audience insights.
- Benefits: Flexible working hours, competitive pay, and opportunities for professional growth.
- Why this job: Be the voice of data, shaping marketing strategies and influencing key decisions.
- Qualifications: Experience in research or data analysis with a knack for storytelling through data.
- Other info: Join a diverse team in a dynamic environment with exciting projects.
The predicted salary is between 35000 - 45000 £ per year.
Our client in the Broadcast media space is seeking a highly analytical and commercially minded Research & Insight Analyst with a strong brand and marketing focus. This role is central to understanding audience behaviours, evaluating brand performance, and driving data-led decisions across the organisation.
You’ll act as the bridge between Marketing, Brand, and the research agency ensuring insight feeds directly into strategy, performance reporting, and campaign effectiveness.
Responsibilities- Own the ongoing management of the brand tracking programme and agency relationship.
- Maintain and refine the tracking questionnaire to ensure relevance with industry shifts and organisational priorities.
- Collaborate with Marketing to plan and manage campaign stimulus for performance measurement.
- Work with the agency to develop meaningful insights and ensure they are effectively distributed across the organisation.
- Ensure tracking outputs are delivered in line with business deadlines, including Board performance papers.
- Conduct in-house analysis using tracking software to support adhoc insight queries and business decisions.
- Monitor data quality and recommend best practice methodologies.
- Identify key campaign moments requiring sample upweighting; gather reports and highlight insights to inform marketing strategy.
- Coordinate monthly and quarterly brand and marketing debriefs, ensuring follow-ups and agreed actions are executed.
- Prepare insight for Board papers covering: Audience behaviours, Marketing effectiveness, KPI performance, Forecasting and target setting.
- Provide clear, concise insights that guide senior decision-making and performance reviews.
- Support wider research initiatives to deepen understanding of audiences and the evolving TV viewing landscape.
- Contribute to projects exploring viewer preferences, platform behaviours, content engagement, and competitive trends.
- Produce high-quality analysis that helps shape long-term planning, audience strategy, and marketing activity.
- Experience in research, insights, or data analysis within media, broadcast, marketing/brand, or a related consumer-led industry.
- Strong understanding of brand tracking, marketing effectiveness, and audience insight methodologies.
- Confidence working with survey data, tracking tools, and agency partners.
- Skilled at translating data into compelling stories and actionable recommendations.
- Excellent stakeholder management — able to collaborate with Marketing, Brand, Strategy, and senior leaders.
- Highly organised with the ability to manage multiple deadlines and maintain strong attention to detail.
Location: London On-site Contract: Interim, 2 days per week Start: ASAP Duration: 6 months
We are committed to diversity and inclusivity.
Research Analyst in City of London employer: Inventum Group
Contact Detail:
Inventum Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Analyst in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Show them you’re not just another candidate; you’re genuinely interested in their work and how you can contribute.
✨Tip Number 3
Practice your storytelling skills. When discussing your experience, frame it in a way that highlights your analytical skills and how they’ve led to successful outcomes. Make your data-driven insights shine!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to get noticed by our hiring team.
We think you need these skills to ace Research Analyst in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Research Analyst. Highlight your experience in research, insights, and data analysis, especially within media or marketing. We want to see how your skills align with the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about audience behaviours and brand performance. Share specific examples of how you've driven data-led decisions in the past.
Showcase Your Analytical Skills: We’re looking for someone who can turn data into stories. In your application, mention any tools or methodologies you’ve used for brand tracking and audience insights. The more detail, the better!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Inventum Group
✨Know Your Data
Make sure you brush up on your understanding of brand tracking and audience insights. Be ready to discuss specific methodologies you've used in the past and how they’ve influenced decision-making. This shows you’re not just familiar with the concepts, but you can apply them effectively.
✨Showcase Your Storytelling Skills
Prepare to translate complex data into compelling narratives. Think of examples where your insights led to actionable recommendations. This will demonstrate your ability to communicate effectively with stakeholders and make your analysis relatable.
✨Familiarise Yourself with the Company
Research the company’s recent campaigns and performance metrics. Understanding their brand and marketing strategies will help you tailor your responses and show that you’re genuinely interested in contributing to their goals.
✨Prepare Insightful Questions
Think of questions that reflect your analytical mindset and interest in the role. Ask about their current challenges in audience engagement or how they measure campaign effectiveness. This not only shows your enthusiasm but also your strategic thinking.