At a Glance
- Tasks: Lead marketing for prescription medicines, driving product launches and managing performance metrics.
- Company: Join a dynamic pharmaceutical company focused on innovative healthcare solutions.
- Benefits: Enjoy remote work flexibility and opportunities for professional growth.
- Why this job: Be a product champion, making a real impact in healthcare while collaborating with diverse teams.
- Qualifications: Experience in pharmaceutical marketing and strong strategic thinking skills required.
- Other info: Opportunity to work on projects that support patients with swallowing difficulties.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking a highly motivated marketeer to take on the position of Product Manager responsible for an assigned portfolio of leading prescription medicines. The role manages all aspects of marketing of the product portfolio with a focus on commercial launch excellence of pipeline products.
The Product Manager will drive and implement the direction and growth of the portfolio by ensuring all key performance indicators are met, including a commercial focus on sales and profit objectives, through the implementation and monitoring of the marketing plan and product pipeline launches.
Seen as the product champion that manages all aspects of the product lifecycle, from defining the product roadmap, pre-launch, launch and post launch activities, demonstrating commercial launch excellence. Launches products successfully, utilising Microsoft Project, the commercial launch excellence dashboard, and liaising with sales, business development, regulatory and PMO.
Tracks commercial product performance utilising Power BI apps and product launch tracker. Manage all elements of the marketing mix to maximise performance in the market; including product proposition, packaging and livery, promotion, events, materials, digital/print/social media.
Manages and maintains product/therapy area-based content on the Company website and App, monitoring digital analytics and ensuring the Company digital marketing assets are functional. Collaborates with the sales team to provide marketing support materials and provides product training for the sales team as required.
Manages relationships with external agencies including creative, media and PR, for timely and compliant creation of marketing and communications materials. Ensures compliant development and approval of all materials, in line with ABPI and GDPR requirements, via collaborative relationships with regulatory, PVG and medical.
This includes understanding customer needs and journeys, monitoring market trends and competitors’ offerings to identify opportunities. Handles customer feedback and addresses issues effectively, by working closely with PVG regulatory and medical.
Manages specific projects that help promote the overall portfolio to HCP’s and patients impacted by dysphagia and swallowing difficulties. Acknowledges responsibility to ensure an effective Quality Management System to achieve Quality Objectives, including product specifications and change orders related to the Company Portfolio.
Experience in a similar role, in the pharmaceutical industry. Within this experience using multiple platforms and channels (including website, CRM, social media, third party platforms for promotion and education). Strong commercial and strategic thinker.
Contact Detail:
Invenia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Leadership and Product Manager (remote)
✨Tip Number 1
Familiarise yourself with the pharmaceutical industry, especially focusing on product management and marketing strategies. Understanding the nuances of commercial launch excellence and the specific challenges faced in this sector will give you a significant edge during interviews.
✨Tip Number 2
Showcase your experience with tools like Microsoft Project and Power BI. Be prepared to discuss how you've used these platforms in previous roles to track performance and manage projects effectively, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the pharmaceutical marketing space. Engaging with industry peers can provide insights into current trends and may even lead to referrals, which can be incredibly beneficial when applying for this position.
✨Tip Number 4
Prepare to discuss your approach to managing relationships with external agencies. Highlight any past experiences where you successfully collaborated with creative, media, or PR teams to deliver compliant marketing materials, as this is a key aspect of the role.
We think you need these skills to ace Leadership and Product Manager (remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly within the pharmaceutical industry. Emphasise your achievements in managing product lifecycles and commercial launches.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss specific examples of how you've successfully managed marketing strategies and product launches in the past.
Highlight Technical Skills: Mention your proficiency with tools like Microsoft Project and Power BI, as well as your experience with digital marketing channels. This will demonstrate your capability to manage the marketing mix effectively.
Showcase Collaboration Experience: Include examples of how you've worked with cross-functional teams, such as sales and regulatory, to achieve marketing objectives. This is crucial for a role that requires collaboration with various stakeholders.
How to prepare for a job interview at Invenia Group
✨Showcase Your Product Management Experience
Be prepared to discuss your previous experience in product management, especially within the pharmaceutical industry. Highlight specific examples of successful product launches you've managed and how you achieved commercial excellence.
✨Demonstrate Your Analytical Skills
Since the role involves tracking product performance using tools like Power BI, be ready to explain how you've used data analytics in past roles. Discuss any relevant metrics you've monitored and how they influenced your marketing strategies.
✨Understand the Market Landscape
Research the current trends in the pharmaceutical market, particularly around dysphagia and swallowing difficulties. Be prepared to discuss how you would identify opportunities and respond to competitor offerings.
✨Emphasise Collaboration and Communication
This role requires working closely with various teams, including sales and external agencies. Share examples of how you've successfully collaborated with cross-functional teams to achieve common goals and ensure compliance with regulations.