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For Companies At a Glance
- Tasks: Lead European marketing initiatives for Cardiac, driving growth with da Vinci Surgery.
- Company: Join Intuitive, a leader in innovative surgical technology transforming patient care worldwide.
- Benefits: Enjoy competitive salary, remote work options, and opportunities for professional development.
- Why this job: Make a real impact in healthcare while collaborating with top industry leaders and experts.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for healthcare innovation required.
- Other info: Elevated exposure to executive leadership and the chance to shape strategic marketing plans.
The predicted salary is between 43200 - 72000 £ per year.
This position has the opportunity to make a direct impact on Intuitive European marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the European Clinical Marketing leaders, you will develop, drive, and support the European marketing efforts for Cardiac. You will have a particular focus on working with a cross-functional team of leaders to develop the market for and grow procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force Bipolar etc.).
This position will be responsible for the development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the European Cardiac business. As Intuitive renews focus on driving access to da Vinci technology in this space, the role will have elevated exposure to executive leadership, closely partner with the sales/business development director, and be responsible for scaling success globally.
As with all Sr Clinical Marketing Manager roles at Intuitive, the individual will be expected to establish strong relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access/Health Economics.
Roles and Responsibilities:- Partner with executive leadership, European clinical marketing leadership, and sales leadership to build Intuitive’s strategic plan for the cardiac business.
- Support overall strategic plan by building & executing high impact marketing plans and corresponding tactical plans/programs to achieve budgeted growth projections in Cardiac Surgery.
- Join with global regional partners in leading, scaling and coordinating European successes in strategic global markets.
- Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
- Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
- Assimilate Cardiac Surgery market trends and their potential implications to current and future work/projects.
- Understand competition and develop competitive differentiation.
- Contribute to budget, resource allocation and financial planning for projects/programs with measured ROI to justify through multiple marketing/media channels (webinars, sales collateral, etc.).
- Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
- Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partner.
- Build relationships with key society members/leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner when planning congresses and implementing guidelines.
- Work closely with academic & society marketing team, customer training and other functions in developing training programs and faculty for fellows and attending surgeons.
- Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
- Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).
- Collaborate with product portfolio and product management teams to align product development pipeline with market need.
- Lead cross-functional teams to deliver high value marketing projects and programs.
- Deliver impactful presentations to senior and executive Intuitive leadership.
- Be a market expert in the area of Cardiac Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area.
- Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.
Senior Marketing Manager Cardiac employer: Intuitive
Contact Detail:
Intuitive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager Cardiac
✨Tip Number 1
Network with professionals in the cardiac surgery field, especially those who have experience with the da Vinci Surgical System. Attend relevant conferences and engage with Key Opinion Leaders to build relationships that could give you insights into the role and the company.
✨Tip Number 2
Familiarise yourself with the latest trends and developments in cardiac surgery and robotic-assisted procedures. This knowledge will not only help you understand the market better but also demonstrate your passion and commitment during interviews.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've successfully implemented in previous roles. Highlight your ability to work cross-functionally and how you've driven growth through innovative marketing initiatives.
✨Tip Number 4
Showcase your understanding of the competitive landscape in the cardiac market. Be ready to articulate how you would position Intuitive's products against competitors and what unique value propositions you would leverage.
We think you need these skills to ace Senior Marketing Manager Cardiac
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the medical or surgical fields. Emphasise any previous roles where you developed marketing strategies or worked with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for cardiac surgery and how your skills align with the role. Mention specific achievements that demonstrate your ability to drive marketing initiatives and collaborate with executive leadership.
Showcase Market Knowledge: Demonstrate your understanding of the cardiac surgery market in your application. Include insights on current trends, competitive landscape, and how you would approach developing marketing strategies for the da Vinci Surgical System.
Highlight Relationship Building Skills: Since the role involves working with Key Opinion Leaders and various stakeholders, emphasise your experience in building and maintaining professional relationships. Provide examples of how you've successfully engaged with KOLs or collaborated with different departments.
How to prepare for a job interview at Intuitive
✨Know Your Market
Before the interview, make sure you have a solid understanding of the cardiac surgery market and the da Vinci Surgical System. Familiarise yourself with recent trends, competitors, and how Intuitive positions itself within this space. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Strategic Thinking
Be prepared to discuss specific marketing strategies you've developed or executed in the past. Highlight how these strategies led to measurable results, particularly in a clinical or surgical context. This will illustrate your ability to contribute to Intuitive's strategic plan for the cardiac business.
✨Build Relationships
Emphasise your experience in building relationships with Key Opinion Leaders (KOLs) and cross-functional teams. Share examples of how you've successfully collaborated with various stakeholders to achieve marketing goals. This is crucial for the role, as you'll need to work closely with both internal and external partners.
✨Prepare for Executive Engagement
Since this role involves significant exposure to executive leadership, practice articulating your ideas clearly and confidently. Be ready to present your thoughts on how to drive growth in the cardiac sector and engage in discussions about high-level marketing initiatives. This will demonstrate your readiness to take on a senior position.
