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- Tasks: Lead marketing strategies for da Vinci surgical procedures in General Surgery.
- Company: Join a pioneering company transforming surgery with innovative robotic technology.
- Benefits: Enjoy flexible working options, professional development opportunities, and a collaborative culture.
- Why this job: Be part of a mission-driven team making a real impact in healthcare.
- Qualifications: Experience in marketing, strong communication skills, and a passion for healthcare innovation.
- Other info: Opportunity to work with cross-functional teams and present to senior leadership.
The predicted salary is between 43200 - 72000 £ per year.
Primary Function of Position: This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vinci surgical procedures. The focus will be in strategic growth area of General Surgery, to include Colorectal (oncology and benign), Upper GI, HPB, Bariatrics and Hernia. The Senior Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group as well as other departments including Medical Affairs, Clinical Affairs, FSO, GPA, GAVE and MACA.
The primary function of this position is to be able to execute on the following global marketing standards at a country/regional level:
- Understand your market: Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
- Maintain alignment on target procedures/products: Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”.
- Build Value Props Stories, Tools, Events and Engage 3Ps: Deliver targeted content in the right sequence.
- Develop Speaker/Teacher/Executive KOLs: Focus on strong technique, outcomes, and use of advanced technology.
- Quantify the impact (QTI): Clinical, economic, strategic evidence of key da Vinci surgeons/hospitals as references.
- Align with relevant Surgical and Executive societies: Ensure support and partnership for da Vinci surgery.
Roles and Responsibilities:
- Understand your market: Develop and execute regional/country marketing tactics with a focus on General Surgery, including detailed activities, collaboration with the European marketing team, and local sales leadership.
- Maintain alignment on target procedures/products: Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that support procedure adoption goals.
- Build Value Props Stories, Tools, Events and Engage 3Ps: Deliver corporate clinical & capital marketing and sales tools to achieve goals for procedures/sales quotas, products, and system sales.
- Quantify the impact (QTI): Work closely with the Regional MACA team to assist in development and execution of cost effectiveness/value strategies in key markets.
- Align with relevant Surgical and Executive societies: Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate courses, live surgical broadcasts, and tradeshow booth promotion.
- Coach other Marketing colleagues: Support on-boarding, learning marketing standards, and growing their business acumen.
- Lead cross-functional teams: Deliver high value marketing projects and programs.
- Deliver impactful presentations: Present to senior and executive Intuitive leadership.
Senior Marketing Manager employer: Intuitive
Contact Detail:
Intuitive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with the da Vinci surgical system and its applications in General Surgery. Understanding the technology and its benefits will help you engage effectively with KOLs and other stakeholders.
✨Tip Number 2
Network with professionals in the surgical and medical marketing fields. Attend relevant conferences and events to build relationships that could provide insights and opportunities within the industry.
✨Tip Number 3
Stay updated on market trends and competitor strategies in the surgical space. This knowledge will enable you to develop compelling value propositions and marketing strategies that resonate with your target audience.
✨Tip Number 4
Prepare to demonstrate your ability to lead cross-functional teams by showcasing past experiences where you've successfully collaborated with sales, clinical, and marketing teams to achieve common goals.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the medical or surgical fields. Emphasise your achievements in driving growth and adoption of products similar to da Vinci surgical procedures.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the market dynamics in General Surgery. Mention specific strategies you have implemented in previous roles that align with the responsibilities outlined in the job description.
Showcase Cross-Functional Collaboration: Highlight any experience you have working with cross-functional teams, especially in collaboration with sales, clinical affairs, and marketing. Provide examples of successful projects where you led or contributed significantly.
Prepare for Interviews: Anticipate questions related to market analysis, strategic growth initiatives, and your ability to deliver impactful presentations. Be ready to discuss how you would approach building value propositions and engaging key opinion leaders in the surgical field.
How to prepare for a job interview at Intuitive
✨Know Your Market Inside Out
Make sure you have a solid understanding of the market dynamics related to General Surgery, especially in areas like Colorectal and Bariatrics. Be prepared to discuss current trends, key opinion leaders, and how these factors influence marketing strategies.
✨Align with Company Goals
Demonstrate your ability to align marketing strategies with the company's commercial objectives. Be ready to share examples of how you've successfully maintained focus on target procedures and products in previous roles.
✨Showcase Your Cross-Functional Experience
Highlight your experience working with cross-functional teams, particularly in collaboration with sales and clinical affairs. Discuss specific projects where you led or contributed to successful outcomes through teamwork.
✨Prepare for Impactful Presentations
Since delivering presentations to senior leadership is part of the role, practice articulating your ideas clearly and confidently. Prepare a few key points about your past successes that you can present succinctly during the interview.
