Overview
In this role you own the customer journey across paid and organic touchpoints, focusing on AI-powered growth for Intuit’s UK, EMEA, and wider markets. You will strategize and ship large-scale tests to lift conversions at key funnel stages, collaborating across Marketing, Product, Web, Analytics, and Media. Your work connects AI, CRO, and paid media to drive measurable commercial outcomes. You’ll shape how homepage, pricing, and landing pages perform within a unified customer journey.
Pay / Benefits
- competitive compensation
- pay-for-performance rewards
- possible cash bonus
- equity rewards
- employee benefits
- UK office hybrid role
Responsibilities
- Map and optimize the full journey from entry to purchase across paid, organic, and direct channels
- Own the AI & CRO roadmap for homepage, pricing, and paid/organic landing pages
- Run bold, large-scale web and paid tests with clear hypotheses, sequencing, and expected impact
- Use landing pages to test paid media hypotheses and ensure journey continuity from ad to purchase
- Maintain a roadmap linking tests to commercial outcomes (subscription growth, conversion uplift)
- Lead end-to-end process: hypothesis, build, analyze, scale
- Apply AI-native tools (Claude, GitHub HTML prototyping, Figma) for rapid prototyping
- Post-test analysis to quantify GNS impact and separate journey effects from demand effects
- Balance low-friction self-serve paths with high-touch Mid-Market journeys
- Coordinate with multiple internal stakeholders and align new product launches with the journey
Key requirements
- Hands-on CRO and AI skills with a growth-hacking mindset
- Paid experience (search and/or programmatic)
- Full-funnel growth view with ability to diagnose drop-offs and prioritize by journey impact
- Ability to own strategy and execution end-to-end
- AI-native ways of working (GitHub HTML prototyping, Claude or equivalent, Figma)
- Strong analytical mindset and data-driven storytelling
- Rigorous prioritization framework and commercial impact sizing
- Experience balancing personalized journeys for different segments (self-employed vs Mid-Market)
- Stakeholder influence without direct authority
- Structured roadmap-building anchored in commercial outcomes
- collaborative
- influential
- data-driven
- CRO
- AI-enabled growth
- Claude
Staff AI Native Growth Marketer – Customer Journey Growth in London employer: Intuit
Intuit is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive growth opportunities, competitive compensation, and a commitment to work-life balance, making it an ideal place for professionals seeking meaningful and rewarding careers in accounting and finance.
