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For Companies At a Glance
- Tasks: Lead performance marketing for EMEA, driving awareness and conversion for QuickBooks.
- Company: Join Intuit, a global leader in financial technology with 100 million customers.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on small businesses while innovating in a fast-paced industry.
- Qualifications: Experience in performance marketing, strong analytical skills, and leadership abilities.
- Other info: Be part of a team that values creativity and data-driven strategies.
The predicted salary is between 43200 - 72000 £ per year.
Overview
This is a London based role in a hybrid office, where you\’ll be required onsite 3 days per week Intuit’s Global Business Solutions Group (GBSG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions ranging from mileage tracking to invoicing, payroll to accounting, payments and capital.
We are looking for someone to lead our performance marketing organization for EMEA, Intuit’s largest market outside of the US. You will develop the media strategy, test constantly and scale initiatives to drive awareness, consideration and conversion of our Quickbooks portfolio. You will be responsible for overall planning, forecasting and optimization across all of the performance marketing channels to profitably acquire customers, build the Quickbooks brand and deliver best-in-class E2E experiences that delight small businesses and accountants across the product portfolio.
Responsibilities
- Build performance marketing strategy for the EMEA business based on key audiences which include small business, mid market and partners
- Build, develop, coach a high performing performance marketing team
- Lead a team and agency partners spanning all aspects of performance marketing including; Paid Search, SEO, Paid Social, Brand/above the line media advertising, Mobile, Programmatic and CRO
- Execute and optimise with data driven innovation to drive volume growth at a decreasing CPA efficiency
- Responsible for allocating, investing and optimizing a significant media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals
- Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels
- Manage media agency and direct partnerships with the major platforms to build a holistic go to market approach
- Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization
- Innovate and implement test and learn strategies and drive scalable results
- Strong analytical approach to acquisition funnel metrics, measurement and campaign performance
- Evolve and plan the business across a 3-year horizon
Performance & Success Measures
- Increased marketing ROI by program / by channel
- Reduced / optimized CPAs
- Increased website conversion
- Improved brand health metrics (e.g. awareness, consideration)
- Budget and performance management- own regional budget, measure performance through KPIs such as CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, LTV that ultimately drives action and results re customer growth, solution adoption and revenue growth, with a specific lens on Mid-Market performance
Qualifications
- Proven experience of successfully planning and launching high profile integrated marketing campaigns for top brands.
- Proven experience managing agency relationships
- Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc.) at scale
- Strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior executives
- Willingness to be deep in the details while also being able to create and communicate higher level strategy
- Ideal candidate has experience with high volume ecommerce businesses and or subscription based offerings in a SaaS environment – FinTech and or multiple product portfolio experience is a plus
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Head of Performance Marketing & Media employer: Intuit Inc.
Contact Detail:
Intuit Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing & Media
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in performance marketing. Include case studies of successful campaigns you've led, and make sure to showcase your analytical prowess. This will help you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. Be ready to discuss how you would approach building a performance marketing strategy for EMEA – they’ll love your insights!
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from the interview that resonated with you. It shows you’re genuinely interested and keeps you top of mind.
We think you need these skills to ace Head of Performance Marketing & Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance Marketing & Media role. Highlight your experience in performance marketing, especially in EMEA markets, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for performance marketing and how your skills can help drive awareness and conversion for our Quickbooks portfolio.
Showcase Your Analytical Skills: Since this role requires a strong analytical approach, be sure to include examples of how you've used data-driven methodologies to improve marketing effectiveness in your previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Intuit Inc.
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to be comfortable with data. Brush up on key metrics like CPA, ROI, and LTV before the interview. Be ready to discuss how you've used these metrics to drive marketing success in previous roles.
✨Showcase Your Leadership Skills
This role requires strong leadership and communication skills. Prepare examples of how you've built and coached high-performing teams. Think about specific challenges you faced and how you overcame them to inspire your team.
✨Understand the Market Landscape
Familiarise yourself with Intuit's products and their position in the market. Be prepared to discuss how you would approach building a performance marketing strategy for EMEA, considering the unique needs of small businesses and mid-market clients.
✨Be Ready to Innovate
Innovation is key in performance marketing. Come prepared with ideas for test-and-learn strategies that could drive scalable results. Think about how you can leverage data-driven methodologies to optimise campaigns and improve brand health metrics.
