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- Tasks: Lead and execute marketing strategies for the EMEA region, driving growth and brand success.
- Company: Join Intuit, a leading tech company known for innovation in SaaS solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Be part of a fast-paced team that values creativity and strategic thinking to make an impact.
- Qualifications: Experience in B2B marketing, particularly in Mid-Market, with a proven track record in leadership roles.
- Other info: Ideal for those passionate about data-driven marketing and eager to shape the future of tech.
The predicted salary is between 43200 - 72000 £ per year.
The Marketing Director is a key member of the EMEA Leadership Team reporting to the VP of EMEA and is responsible for all marketing activity for the EMEA region. This role is highly commercial and strategic in driving business and brand outcomes. We are seeking a strategic and results-driven Marketing Director to lead and scale our marketing efforts. This role is ideal for an experienced SaaS marketing leader who thrives in a fast-paced environment and has a proven track record of developing and executing integrated marketing strategies that drive customer and revenue growth.
Responsibilities
- Marketing Strategy and Planning: Own and execute EMEA’s marketing strategy and planning across all products and channels over a 1–3-year horizon. Envision strong marketing strategies and execution plans that significantly contribute to Intuit’s growth and capitalize on market opportunities across SMEs and Mid-Market segments. Develop compelling go-to-market programs and campaigns, supported by proactive management, clear accountability, and excellence in Marketing Science. Build a data-driven and strategic discipline within Intuit EMEA, focused on driving business outcomes. Collaborate internally and externally with partners to enhance marketing capabilities to achieve commercial and brand objectives (e.g., Advertising, Product Marketing, LCM). Leverage best practices and assets from Intuit QuickBooks and Mailchimp (US and International) to maximize marketing impact in EMEA.
- Leadership and Talent Management: Attract and inspire top-tier marketing talent that delivers business results. Proven experience in senior marketing strategy and/or operations at a matrixed tech company, partnering with executives across functions. Align the marketing organization with business and marketing strategies to ensure sustainable growth. Cultivate a performance-oriented culture enabling marketing teams to excel.
- Operational Excellence & Business Results: Drive demand generation and subscription growth through regional campaigns across digital, content, events, partners, sponsorships, and above-the-line channels to support pipeline and revenue. Localize global campaigns and messaging for regional relevance across EMEA. Collaborate with sales teams to execute field initiatives such as account-based marketing, regional events, and webinars. Manage regional budget and measure performance using KPIs like CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, LTV, focusing on customer growth, solution adoption, and revenue, especially in Mid-Market. Experience with Lifecycle Marketing, Martech, and AI as enablers of GTM effectiveness; innovative agency and partnership models are a plus.
Additional Requirements: Deep expertise in Mid-Market B2B marketing, with some B2C performance marketing experience. Successful leadership in marketing strategy and execution across multiple EMEA countries, with a focus on Mid-Market. Proven success in B2B marketing, advertising, or business development, with some B2C exposure. Strong understanding of verticalized marketing approaches within platform-led businesses, addressing customer jobs at scale.
Director, Marketing - EMEA employer: Intuit Inc.
Contact Detail:
Intuit Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Marketing - EMEA
✨Tip Number 1
Network with professionals in the SaaS marketing space, especially those who have experience in EMEA markets. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in B2B marketing.
✨Tip Number 2
Familiarise yourself with the specific marketing strategies used by successful companies in the Mid-Market sector. Research case studies or white papers that highlight effective campaigns and be ready to discuss how you can apply similar tactics at StudySmarter.
✨Tip Number 3
Demonstrate your understanding of data-driven marketing by preparing examples of how you've used analytics to drive business outcomes in previous roles. Be ready to share insights on KPIs and metrics that matter in the EMEA region.
✨Tip Number 4
Showcase your leadership skills by discussing how you've built and managed high-performing marketing teams. Highlight any experience you have in cultivating a performance-oriented culture that aligns with business objectives.
We think you need these skills to ace Director, Marketing - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SaaS marketing and leadership roles. Focus on quantifiable achievements that demonstrate your ability to drive customer and revenue growth, especially in the EMEA region.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and results-driven approach. Mention specific examples of successful marketing strategies you've implemented and how they align with the company's goals.
Highlight Leadership Experience: Emphasise your experience in attracting and managing top-tier marketing talent. Provide examples of how you've cultivated a performance-oriented culture within your teams and aligned marketing strategies with business objectives.
Showcase Data-Driven Decision Making: Include details about how you've used data to drive marketing decisions and measure performance. Highlight your familiarity with KPIs relevant to the role, such as CPLs, MQLs, and ROI, to demonstrate your analytical skills.
How to prepare for a job interview at Intuit Inc.
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to develop and execute marketing strategies. Prepare examples of past campaigns you've led, focusing on how they contributed to business growth and customer engagement.
✨Highlight Your Leadership Skills
This role requires inspiring and managing a team. Be ready to discuss your leadership style, how you attract top talent, and how you've cultivated a performance-oriented culture in previous roles.
✨Understand the EMEA Market
Familiarise yourself with the specific challenges and opportunities within the EMEA region. Be prepared to discuss how you would tailor global marketing strategies to resonate with local markets and drive results.
✨Demonstrate Data-Driven Decision Making
The role emphasises a data-driven approach. Bring examples of how you've used KPIs and analytics to measure campaign success and inform future marketing decisions, particularly in demand generation and subscription growth.
