Director, Marketing - EMEA

The Marketing Director is a key member of the EMEA Leadership Team reporting to the VP of EMEA and is responsible for all marketing activity for the EMEA region. This role is highly commercial and strategic in driving business and brand outcomes.

We are seeking a strategic and results-driven Marketing Director to lead and scale our marketing efforts. This role is ideal for an experienced SaaS marketing leader who thrives in a fast-paced environment and has a proven track record of developing and executing integrated marketing strategies that drive customer and revenue growth.

Responsibilities

1. Marketing Strategy and Planning
2. Own and execute EMEA’s marketing strategy and planning across all products and channels over a 1–3-year horizon.
3. Envision strong marketing strategies and execution plans that significantly contribute to Intuit’s growth and capitalize on market opportunities across SMEs and Mid-Market segments.
4. Develop compelling go-to-market programs and campaigns, supported by proactive management, clear accountability, and excellence in Marketing Science.
5. Build a data-driven and strategic discipline within Intuit EMEA, focused on driving business outcomes.
6. Collaborate internally and externally with partners to enhance marketing capabilities to achieve commercial and brand objectives (e.g., Advertising, Product Marketing, LCM).
7. Leverage best practices and assets from Intuit QuickBooks and Mailchimp (US and International) to maximize marketing impact in EMEA.

Leadership and Talent Management

1. Attract and inspire top-tier marketing talent that delivers business results.
2. Proven experience in senior marketing strategy and/or operations at a matrixed tech company, partnering with executives across functions.
3. Align the marketing organization with business and marketing strategies to ensure sustainable growth.
4. Cultivate a performance-oriented culture enabling marketing teams to excel.

Operational Excellence & Business Results

1. Drive demand generation and subscription growth through regional campaigns across digital, content, events, partners, sponsorships, and above-the-line channels to support pipeline and revenue.
2. Localize global campaigns and messaging for regional relevance across EMEA.
3. Collaborate with sales teams to execute field initiatives such as account-based marketing, regional events, and webinars.
4. Manage regional budget and measure performance using KPIs like CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, LTV, focusing on customer growth, solution adoption, and revenue, especially in Mid-Market.
5. Experience with Lifecycle Marketing, Martech, and AI as enablers of GTM effectiveness; innovative agency and partnership models are a plus.

Additional Requirements:

• Deep expertise in Mid-Market B2B marketing, with some B2C performance marketing experience.
• Successful leadership in marketing strategy and execution across multiple EMEA countries, with a focus on Mid-Market.
• Proven success in B2B marketing, advertising, or business development, with some B2C exposure.
• Strong understanding of verticalized marketing approaches within platform-led businesses, addressing customer jobs at scale.

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