B2B Senior Marketing Consultant (London or Leeds)

Company Description

Join Netcompany in leveraging technological innovations to foster societal transformation. Netcompany was awarded 5th position on the esteemed UK Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards for 2024. As one of the fastest growing technology companies, we are disrupting the marketplace and revolutionizing the way businesses operate. Our vision is to be the leading digital challenger in Europe whilst evolving the next generation of IT consulting. Operating across both public and private sectors, we offer a comprehensive range of services from product design and engineering, digital strategy, data services & management (Machine Learning and AI), cloud migration to program delivery and service operations, our offerings are designed to meet diverse business needs.

Job Description

We are looking for a proactive, resourceful, analytical, and outcome-driven B2B Senior Marketing Consultant to join Netcompany UK’s high-performing marketing team. Based in either London or Leeds and reporting directly to the Head of Marketing UK, you will be a part of the team driving forward and executing Netcompany UK’s ambitious Go-to-Market (GTM) strategy and plan. The B2B Senior Marketing Consultant will manage and execute a mix of campaigns – from strategic ABM to wider Lead Generation, support in business market trend analysis and product positioning, and implement our strategy in communicating Netcompany UK’s value proposition effectively.

Role Responsibility

• Report directly to the Head of Marketing UK and work closely on the execution of the UK Marketing Strategy.
• Align with GTM and Centre of Excellence (COE) leads to create high-impact and value proposition-led collateral, such as sales brochures, core presentations, and other USP-based tools.
• Curate participants, programmes and invitation lists for tailored CXO roundtables and senior-level executive events in coordination with the Go-to-Market (GTM) team.
• Plan, execute, manage, and optimise end-to-end B2B Marketing Lead Generation campaigns for Netcompany UK’s core market industries: Transport & Logistics, Healthcare, Defence & Manufacturing, Central Government.
• Analyse and co-develop local market and sector trend reports, as well as competitor and prospects landscapes, to help better inform our strategy, product positioning, and campaign prioritisation.
• Work side-by-side with the UK Field Marketer and UK Digital Marketer to coordinate complementary campaigns alongside UK events, conferences, roundtables, and other Field activities and to support onsite if needed.
• Effectively negotiate with marketing channel suppliers and partners, keeping within campaign budgets.

Qualifications

• Commercially minded multi-tasker: Connect the dots within a business and be organised, driven, creative and adaptable.
• Excellent communicator: Strong copywriting, clear written and verbal communication as well as strong interpersonal skills.
• Fast-paced problem-solver: Work in a fast-paced, “all-hands-on-deck”, team environment.
• Strong eye for spotting market opportunities: This role is also open for those who have some experience as a B2B Conference Producer or Events Curator / Programmer in the Public Sector in the past.
• Tech-savvy with good business acumen: Strong computer skills and working knowledge of Microsoft365, email marketing platforms, project management platforms (Notion), CRM, CMS, Teams and experience in driving forward the sales cycle, marketing funnel, customer journey, combined with an outcome-driven attitude.

As this role requires decision-making autonomy, negotiations and digital marketing budget management, the ideal candidate must have extensive experience within B2B marketing and have strong passion with matched experience for B2B marketing and lead generation.

Additional Information

Benefits include:

• Hybrid working model with some flexible working.
• 25 days’ holiday.
• Private Medical Health care via Vitality.
• Pension contribution, Life Assurance.
• Professional certifications supported as part of learning and development.
• A range of retail discounts to enhance your lifestyle, encompassing restaurants, supermarkets, travel, leisure activities and health and well-being services.
• Access to our Employee Resource Groups, our groups represent diverse backgrounds and provide a platform for colleagues to connect, learn, and support one another.

Company information

We pride ourselves on our entrepreneurial spirit and our capacity for doing things differently. Our culture is built on fostering low bureaucracy, emphasizing high agility and promoting flexibility, enabling everyone to contribute their best. Our journey began in the UK with the acquisition of Hunter Macdonald in 2017. As one of Northern Europe's most accomplished IT companies, we have expanded our headcount globally to 7400+ employees and have offices in UK, Denmark, Norway, Poland, Holland and Vietnam. We are a Disability Confident Employer and are committed to creating an inclusive and diverse environment that celebrates every individual. Our recruitment processes are based on individual merit. If you require any reasonable adjustments or additional support during the interview process, please email Jenny at reasonableadjustments@netcompany.com for assistance.