Global Head of Marketing

INTO is looking to create a new Head of Marketing role to take on global co-ordination of all of INTO's marketing activities, including branding, content and engagement, to market our universities to both our agent network (B2B) and directly to students (B2C). It will involve understanding and effectively communicating relevant messages to all our stakeholders including universities, agents, students and their parents.

The role will manage a global team that includes Content, Growth Marketing & University partner relationships (US & UK/Aus) functions. The role will also closely interface with related teams, including Product (Digital) and CRM.

As the Global Head of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth across all markets and channels. You will take a leading role in ensuring we deliver the most effective student journey. You will lead a high-performing, global team and collaborate closely with cross-functional stakeholders to align marketing initiatives with business objectives.

Your initial priority will be to approve and implement a plan to create a more efficient and effective marketing function to meet goals as set by the INTO University Partnerships Board. This will include simplifying reporting structures, improving the use of technology and moving to more digital marketing over print.

Once our initial priorities are complete you will create a clear global marketing strategy in consultation with all relevant business functions that should include the following priority projects:

• Raising our game – Rolling out an updated brand and message on our website as well as in the messaging we put out to market (particularly universities, but also students/agents).
• INTOStudy – Developing a clear plan of how our current B2C website best serves the market and integrates with other digital assets including University specific websites, the INTO Partner Portal and INTOGlobal.
• Integrating the Student journey – Creating a more joined up approach to the entire Student Journey to work in a more integrated way with the Digital Product team, CRM team and any other student-facing activities (e.g. In centre teams).

Location: We are willing to consider any location but would seek to ensure that the working environment is practical to deliver the duties defined (including time zone, proximity to our major bases of marketing activity). Practical considerations in location to consider would be proximity to our Chief Recruitment Officer based in Hong Kong and proximity to our university partners in UK, US and Australia.

At INTO, we’re in the business of growth. From school to university. From home to somewhere new. From dreams to career plans to long-awaited first days. And we believe growth isn’t just for students – it’s for our people too.

At INTO, growth means opportunities to feed your curiosity, to develop your skills and your career. It means staying true to our start-up soul, boldly saying “yes” and constructively saying “no”. It means building deeper relationships. And it means playing your part in our wonderfully diverse international community. Our dedication to growth – for students, our university partners and agents, for each other, and for ourselves – sets us apart. It’s what makes INTO a uniquely rewarding place to be, and to make a difference.

We are an Equal Opportunities Employer. We do not discriminate against our job applicants or employees on any of the grounds listed above. We select the best person for the job and all recruitment decisions will be made objectively.

INTO University Partnerships is committed to the welfare of our students receiving education at our Centres. This reflects the emphasis at INTO of supporting the well-being of our student and employee community. As part of our commitment to this, applicants are asked to note that relevant local pre-employment checks will be conducted.