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For Companies At a Glance
- Tasks: Lead marketing and lettings to attract tenants and landlords while ensuring brand consistency.
- Company: Join a dynamic co-living brand focused on high-quality property occupancy in Cambridge.
- Benefits: Enjoy a hybrid work model, competitive salary, and the chance to shape a growing brand.
- Why this job: Be part of a creative team that values innovation and delivers exceptional customer experiences.
- Qualifications: Experience in marketing, lettings, and data analysis is essential; creativity and adaptability are key.
- Other info: This role offers significant leadership visibility and the chance to make a real impact.
The predicted salary is between 48000 - 72000 £ per year.
Reporting to: CEO
Works closely with: Growth, Operations, Customer Experience, Design & Brand teams
Direct Reports: Marketing Executives, Content Producers, External Agencies, Community Managers
Salary: £60k - £80k DOE
Location: Cambridge, Hybrid
Company Mission
To ensure full property occupancy by attracting high-quality tenants and landlords, and to position the organisation as the most trusted and recognisable co-living brand in its region and beyond.
Core Responsibilities
- Lettings Performance: Oversee the entire lettings lifecycle, including property listing, enquiry management, viewings, and conversions. Ensure all property marketing is delivered with urgency, creativity, and high standards. Recruit, train, and manage internal lettings staff or third-party partners to maximise occupancy rates.
- Brand Awareness & Positioning: Develop and implement a comprehensive brand strategy for the company and any sub-brands. Define and communicate clear messaging for landlord and tenant audiences. Ensure consistency of brand presentation across all marketing channels and customer touchpoints.
- Lead Generation & Funnel Optimisation: Drive inbound landlord leads through SEO, digital ads, LinkedIn, and referrals. Oversee paid marketing campaigns aimed at tenant acquisition across platforms such as Meta, Google, and TikTok. Manage website content, conversion-focused landing pages, and SEO performance.
- Content & Campaigns: Direct the creation of engaging social media, video, and email content. Launch content-driven initiatives such as property tour reels, testimonials, and lifestyle stories. Collaborate cross-functionally to produce behind-the-scenes and value-based campaigns.
- Data, Analytics & Performance: Monitor and optimise key performance indicators including CPL, ROAS, occupancy, and conversion rates. Build dashboards and regular reporting systems for all marketing activities. Use data insights to inform strategic and creative decisions.
- PR & Local Partnerships: Manage public relations efforts to increase brand visibility (e.g. award submissions, editorial placements). Build partnerships with universities, employers, estate agents, and community organisations. Oversee ambassador and influencer collaborations, where appropriate.
Ideal Candidate
- Commercially Minded: Motivated by KPIs, revenue, and performance metrics.
- Creative & Brand-Oriented: Strong understanding of design, content storytelling, and identity.
- Analytically Skilled: Confident working with marketing data, trends, and insights.
- Experienced Marketer: Background in lettings, brand development, or start up/scale-up environments.
- Adaptable & Innovative: Enjoys testing, learning, and improving within a fast-paced setting.
What to Expect
You will take ownership of both the marketing and lettings functions, driving results through innovative campaigns, data-informed strategies, and cross-functional collaboration. This is a highly visible and impactful leadership role with the opportunity to shape a growing brand in the co-living and property space. If you bring a mix of hands-on marketing expertise and lettings experience—and you thrive on balancing creativity with analytics—this could be your next career-defining opportunity. Join a collaborative and forward-thinking team that values initiative, ambition, and delivering exceptional customer experiences.
Apply now.
Marketing and Lettings Director employer: InterSTEM
Contact Detail:
InterSTEM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Lettings Director
✨Tip Number 1
Familiarise yourself with the latest trends in lettings and property marketing. Understanding the current market dynamics will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the lettings and marketing sectors. Attend industry events or join relevant online communities to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've worked with in previous roles. Being able to demonstrate your analytical skills with concrete examples will set you apart from other candidates.
✨Tip Number 4
Showcase your creativity by bringing ideas for innovative marketing campaigns to the interview. This will highlight your proactive approach and alignment with our mission to enhance brand visibility.
We think you need these skills to ace Marketing and Lettings Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and lettings. Focus on achievements that demonstrate your ability to drive occupancy rates and brand awareness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company’s mission. Mention specific strategies you would implement to enhance lettings performance and brand positioning.
Showcase Analytical Skills: Include examples of how you've used data to inform marketing decisions in previous roles. Highlight any experience with KPIs, dashboards, or performance metrics relevant to the position.
Demonstrate Creativity: Provide insights into innovative campaigns you've led or contributed to. Discuss how you can bring creativity to the marketing and lettings functions to attract high-quality tenants and landlords.
How to prepare for a job interview at InterSTEM
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns and how they drove results. Highlight specific metrics you've achieved, such as increased occupancy rates or successful lead generation strategies.
✨Demonstrate Your Understanding of the Lettings Lifecycle
Familiarise yourself with the entire lettings process. Be ready to explain how you would manage property listings, viewings, and conversions effectively, showcasing your experience in this area.
✨Emphasise Data-Driven Decision Making
Since the role requires analytical skills, come equipped with examples of how you've used data to inform marketing strategies. Discuss any tools or dashboards you've created to track performance metrics.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams. Think of examples where you've successfully collaborated with others, particularly in creative projects or brand development initiatives.
