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- Tasks: Manage and optimise PPC campaigns while supporting the PPC Manager.
- Company: Join a dynamic team at InterQuest Group, a leading employment agency.
- Benefits: Enjoy hybrid work options and opportunities for professional growth.
- Why this job: Perfect for data-driven individuals eager to learn and make an impact in digital marketing.
- Qualifications: 2-3 years of PPC experience with strong Google Ads knowledge required.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
The Senior PPC Executive will support the PPC Manager with the management and optimisation of PPC activity across the business' portfolio. Working across multiple products, the Senior PPC Executive will have experience in Google Ads and be willing to learn on the job to develop their skillset and progress to managing multiple PPC Accounts.
Data driven and with a keen eye for detail, the Senior PPC Executive will support in campaign creation, performance analysis and optimising campaigns to meet agreed revenue targets and KPIs. To ensure the PPC accounts continue to grow and meet target, the Senior PPC Executive will own A/B Testing including identifying areas to test, creating and reporting on tests to Senior Management.
Principal Accountabilities- Support the PPC Manager in achieving targets and KPIs.
- Create and implement a rigorous testing strategy across all appropriate areas within the accounts.
- Continuously look for ways to automate, optimise and improve efficiency across the accounts.
- Deliver daily, weekly and monthly reports on key metrics and KPIs, recommending improvements where appropriate.
- Analyse and interpret data to identify key opportunities.
- Monitor and report on competitor activity.
- Keep up to date with latest industry news and inform PPC team.
- 2-3 years hands on PPC Account management.
- Strong knowledge of Google Adwords, Bing and Google Analytics.
- Adwords certified essential, Bing Ads certified desired.
- Experience using Google Analytics desired but not essential.
- Organised and able to multitask.
- Highly organised and able to work on multiple websites/projects simultaneously.
- Commercially focused with evidence of successful campaign management and meeting targets.
- Excellent Excel skills and competent using Word, PowerPoint and other relevant software packages.
- An interest in continually learning about online marketing developments and opportunities.
- Excellent communication and interpersonal skills both written and verbal.
Senior PPC Executive in Manchester employer: InterQuest Group (UK) Limited
Contact Detail:
InterQuest Group (UK) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive in Manchester
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry blogs, join relevant forums, and engage with PPC communities on social media to stay updated. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to meet targets and KPIs. This will highlight your hands-on experience and data-driven approach, which are crucial for the role.
✨Tip Number 3
Practice your A/B testing knowledge. Be prepared to discuss how you would implement a testing strategy and what key metrics you would focus on. Showing that you can think critically about optimisation will set you apart from other candidates.
✨Tip Number 4
Network with current PPC professionals or alumni from your university who work in similar roles. They can provide insights into the company culture and expectations, and may even refer you internally, increasing your chances of landing the job.
We think you need these skills to ace Senior PPC Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC account management, particularly with Google Ads and Bing. Include specific examples of successful campaigns you've managed and any relevant certifications.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your data-driven approach and how you plan to contribute to the PPC team's success. Be sure to reference your ability to analyse data and optimise campaigns.
Showcase Your Skills: Emphasise your proficiency in tools like Google Analytics and your strong Excel skills. If you have experience with A/B testing, make sure to include that as well, as it's a key responsibility of the role.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This can help keep you on their radar and demonstrate your enthusiasm for the role.
How to prepare for a job interview at InterQuest Group (UK) Limited
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of Google Ads and Bing. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your hands-on experience and understanding of PPC management.
✨Prepare for A/B Testing Questions
Since the role involves owning A/B testing, be ready to explain your approach to creating and analysing tests. Think of examples where you've successfully implemented testing strategies and how they impacted campaign performance.
✨Demonstrate Data-Driven Decision Making
Highlight your ability to analyse data and derive actionable insights. Prepare to discuss how you've used metrics to optimise campaigns in the past and how you plan to apply this skill in the new role.
✨Stay Updated on Industry Trends
Show your enthusiasm for the digital marketing landscape by discussing recent trends or changes in PPC advertising. This will reflect your commitment to continuous learning and staying ahead in the industry.
