At a Glance
- Tasks: Build press databases, write press releases, and pitch PR services to clients.
- Company: WPGM, a leading digital PR and music promotion platform.
- Benefits: Gain hands-on experience in PR and marketing within the music industry.
- Other info: Unpaid role with potential for future opportunities in a dynamic environment.
- Why this job: Join a trend-setting team and help promote exciting new music and artists.
- Qualifications: Passion for music, strong writing skills, and eagerness to learn.
We believe in the power of good music and good content creation. An innovation borne out of passion for new and emerging music, and efforts to revolutionize the way new music and content is discovered and consumed, WPGM provides a relevant platform and service, via media and publishing, digital PR and publicity, radio and TV plugging, and social media marketing, to promote, support and raise awareness for the best new music, artists and lifestyle content.
Already with an established solid platform of over 200,000 monthly visits, over 25,000 Twitter followers, over 40,000 Facebook fans, and over 15,000 Instagram fans, WPGM – as a trend setter and taste-maker since its first iteration in 2009 – is out to further up the ante in disseminating and promoting relevant new media and content to its global audiences. In the short years of existence, WPGM has garnered numerous media support and acknowledgment from industry peers and stalwarts as a respected brand within the online media, publishing and PR landscape. We are one of the UK’s most sought after media, publishing and digital PR services companies.
Our media arm functions online via www.wepluggoodmusic.com and www.conversationsabouther.net, with future expansions into TV, Radio and Print content. Our PR services arm functions within the digital music PR and social media marketing spaces in the UK and West Africa, with a view to expanding into Europe and America, while continuing to build our digital music PR services/activities in the UK and West Africa. We are also looking at expanding into digital PR/Publicity for corporate brands and events in the UK and Africa.
Regarding our digital PR and publicity executive job role, please find below some job specifications and responsibilities. Please note that this opportunity is unpaid.
- Press Contact Database – building a contact list database of all the new and existing UK music websites/blogs and other music websites/blogs that frequently post UK music. Also building a contact list database of new and existing US and global music websites/blogs.
- Radio Contact Database – building a contact list database of UK-wide radio presenters and radio producers of urban radio shows and radio stations.
- Potential Client Database – building a contact list database of exciting new and emerging European and US artists that we can potentially turn into new online PR clients.
- Writing and drafting press releases, biographies and one sheets.
- Building and managing databases of potential PR clients, online press, radio producers, presenters and DJs.
- Pitching digital PR services to potential clients.
- Building relationships for WPGM PR with online press and radio contacts.
- Handling meetings with potential clients.
- Monitoring and reporting on existing digital PR campaigns.
- Portfolio Building – capturing screenshots of all the blog/press coverage our UK online PR campaigns have garnered as well as each page link and collating this together for each campaign (remotely and digitally).
- Placing campaign contents on key online media/press.
- Pitching for client interview with online media/press.
- Pitching for live sessions with Youtube channels and online media platforms.
- Social media updates about existing campaigns.
- Managing press list and client list.
- Developing new markets and clientele for our new and existing PR services as well as new and existing media content.
- Selling and marketing WPGM's PR services to the right market (whether to artists or to music executives or to record labels).
- Developing new markets and clients for our new and existing PR services.
- Developing marketing campaigns to promote WPGM's PR services to corporate and music clients.
- Generate new ideas to drive PR client acquisition.
- Improving the presence of WPGM's digital PR/Press within corporate brands in the UK and Africa.
- Being a brand champion for WPGM PR.
Digital PR And Publicity Executive (2026) employer: Internwise
WPGM is an exceptional employer for those passionate about music and digital PR, offering a vibrant work culture that thrives on creativity and innovation. With opportunities for personal and professional growth, employees can engage with a diverse range of clients and projects while contributing to a respected brand in the music industry. Located in the UK, WPGM provides a unique platform for individuals to make meaningful connections and impact within the evolving landscape of media and publicity.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR And Publicity Executive (2026)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music industry. Attend gigs, join online forums, and engage on social media. The more you mingle, the better your chances of landing that Digital PR role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital PR and publicity. Include press releases, campaign results, and any media coverage you've secured. This will make you stand out when we’re looking for the right fit.
✨Tip Number 3
Don’t be shy about reaching out! If you see a company or artist you want to work with, drop them a message. Express your passion for their work and how you can help elevate their PR game. We love proactive candidates!
✨Tip Number 4
Keep an eye on trends! Stay updated on the latest in music and digital PR. Follow industry news, listen to podcasts, and read blogs. This knowledge will not only impress us but also help you pitch ideas that resonate with current trends.
We think you need these skills to ace Digital PR And Publicity Executive (2026)
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music shine through! We want to see how passionate you are about new and emerging artists, so share your thoughts on what excites you in the music scene.
Tailor Your Application:Make sure to customise your application for the Digital PR and Publicity Executive role. Highlight any relevant experience or skills that align with our responsibilities, like writing press releases or building databases.
Be Creative and Engaging:We’re all about creativity at WPGM, so don’t be afraid to showcase your unique style in your application. Whether it’s your writing tone or how you present your ideas, make it engaging and memorable!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with WPGM!
How to prepare for a job interview at Internwise
✨Know Your Music Scene
Familiarise yourself with the latest trends in the music industry, especially those relevant to WPGM. Be prepared to discuss your favourite emerging artists and how you think they could benefit from digital PR. This shows your passion and understanding of the role.
✨Build a Strong Portfolio
If you've worked on any PR campaigns or have experience in content creation, make sure to showcase this in your portfolio. Bring examples of press releases, social media campaigns, or any relevant work that highlights your skills and creativity.
✨Prepare for Relationship Building
Since the role involves building relationships with press and clients, think of ways you can demonstrate your networking skills. Have a few strategies ready on how you would approach potential contacts in the music industry.
✨Showcase Your Digital Savvy
Be ready to discuss your experience with social media platforms and digital marketing tools. Highlight any specific campaigns you've managed or contributed to, and how you measured their success. This will show that you're not just passionate about music but also equipped to handle the digital aspects of the role.
