PR & Marketing Senior Executive

PR & Marketing Senior Executive

Full-Time 35000 - 45000 € / year (est.) No home office possible
Internova Travel Group

At a Glance

  • Tasks: Create and deliver engaging PR strategies to elevate our luxury travel brand.
  • Company: Join Global Travel Collection, a leader in luxury travel services.
  • Benefits: Enjoy healthcare, life insurance, and a supportive work environment.
  • Other info: Dynamic role with opportunities for growth and collaboration in a vibrant team.
  • Why this job: Make an impact in the travel industry while honing your communication skills.
  • Qualifications: Degree in PR or communications; strong writing and media relationship skills.

The predicted salary is between 35000 - 45000 € per year.

Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel advisors. More than 1,700 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC’s combined global reach and leverage translate into value, recognition and preferential treatment for its world traveller clients.

The PR and Communications Executive (UK) will be responsible for developing and delivering strategic communications that engage our internal teams, support our independent travel advisors, and promote the Global Travel Collection brand in the UK market and beyond. This role combines internal communications, PR, and external brand messaging, requiring a confident communicator with strong stakeholder management skills. The PR & Communications Executive / Senior Executive will play a pivotal role in enhancing the visibility and reputation of Global Travel Collection and Internova Travel Group.

This role is responsible for managing media relations, developing compelling PR strategies, and executing multi-channel marketing campaigns that support brand awareness, recruitment efforts, and business growth. The ideal candidate will be a strong communicator with a proactive mindset, capable of crafting impactful stories, securing media opportunities, and driving engagement across traditional and digital platforms. This dynamic position requires close collaboration with internal stakeholders, global teams, and external partners to deliver effective, on-brand communications and marketing initiatives.

Responsibilities

  • Manage media relations efforts across national and local print, radio, TV, digital, and trade media.
  • Effectively position Global Travel Collection, Internova Travel Group, and other travel agency brands in the media as required.
  • Create, write, and disseminate press releases for Global Travel Collection, its brands, and Internova Travel Group as required.
  • Identify and pursue PR opportunities to enhance the visibility of Global Travel Collection and its family of brands.
  • Develop key stories and pitch to relevant media titles to enhance brand visibility.
  • Provide counsel and strategic PR advice to executives and independent travel advisors.
  • Draft and submit awards nominations for Global Travel Collection, and assist independent travel advisors when required.
  • Responsible for the management of all GTC UK brand social media channels, including content planning, posting, audience engagement, issue escalation, and performance reporting.
  • Develop and execute an internal communications strategy to keep UK advisors and staff informed, engaged, and aligned with company goals.
  • Draft and distribute newsletters, announcements, and leadership updates.
  • Partner with senior leadership to prepare messaging for town halls, business updates, and key initiatives.
  • Assist in media training, produce speeches and presentations for executives (and independent travel advisors as required).
  • Manage all media and publicity efforts related to key meetings, events, and industry activations.
  • Secure relevant speaking engagements for key spokespeople.
  • Organise and facilitate media networking opportunities.
  • Monitor UK Government policies and regulatory changes impacting the travel industry, providing internal updates and drafting media commentary as required.
  • Track, analyse, and report on media coverage received for Global Travel Collection's brands, ensuring insights are shared with relevant stakeholders.
  • Assist with the compilation and distribution of the daily media clips report.
  • Work collaboratively with global counterparts, the wider marketing team, and the advisor success team to drive brand awareness and engagement.
  • Provide support to deliver the recruitment and marketing plan for Global Travel Collection UK.
  • Support our recruitment team by developing marketing campaigns to promote Global Travel Collection UK as the best brand in travel for independent travel advisors.
  • Writing and proofreading copy.
  • Support internal departments with any marketing requests to ensure effective, on brand communications – this can be across a range of media including print and online.
  • Liaising with internal and external teams, including designers and printers.
  • Partner with cross-functional teams (marketing, HR, operations) to ensure joined-up communications.

What we are looking for

  • Experience in a multi-channel marketing environment.
  • A 'can do', positive, enthusiastic attitude with a friendly, approachable manner is essential.
  • Good team working skills and the ability to be flexible.
  • Excellent communication skills to deal with internal and external clients.
  • Excellent organisational skills.
  • Able to work under pressure and to tight deadlines with a high degree of accuracy.
  • Travel experience would be a bonus, though not essential.
  • 3 x days a week London, office based position.

Qualifications

  • Bachelor’s degree in PR, communications, or similar.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • A proactive and strategic mindset with a passion for storytelling and brand positioning.
  • Proven ability to build and maintain strong media relationships.
  • Experience in drafting press releases, media briefings, and executive statements.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Familiarity with Muck Rack and MailChimp is a plus.

Pay and Benefits

Our benefit offerings include healthcare, dental care, health Assured (EAP), life insurance and Perkbox.

If Hybrid/Onsite: The salary range on this job posting/advertising has been developed to give applicants a range based on the local market where the candidate would be working. Many factors, such as years of experience, budget etc. are considered when determining the starting rate of pay. This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

PR & Marketing Senior Executive employer: Internova Travel Group

Global Travel Collection (GTC) is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. With a strong commitment to employee growth, GTC provides numerous opportunities for professional development and engagement within the luxury travel sector. Employees enjoy comprehensive benefits, including healthcare and life insurance, alongside a supportive environment that values diversity and inclusion, making it an ideal place for those seeking meaningful and rewarding careers in PR and marketing.

Internova Travel Group

Contact Detail:

Internova Travel Group Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land PR & Marketing Senior Executive

Tip Number 1

Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. The more people you know, the better your chances of landing that PR & Marketing Senior Executive role.

Tip Number 2

Show off your skills! Create a portfolio showcasing your best PR campaigns and marketing strategies. This will give potential employers a taste of what you can bring to the table.

Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Global Travel Collection, and express your interest in working with them. You never know what opportunities might arise!

Tip Number 4

Stay updated on industry trends! Follow relevant blogs, podcasts, and news outlets to keep your finger on the pulse of the travel and PR sectors. This knowledge will help you stand out in interviews and discussions.

We think you need these skills to ace PR & Marketing Senior Executive

Media Relations
Strategic Communications
Press Release Writing
Stakeholder Management
Multi-Channel Marketing
Content Planning
Audience Engagement

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter for the PR & Marketing Senior Executive role. Highlight your relevant experience in media relations and multi-channel marketing, and don’t forget to showcase your storytelling skills!

Show Off Your Communication Skills:Since this role is all about effective communication, use your application to demonstrate your writing prowess. Keep it clear, concise, and engaging – just like you would in a press release or a social media post.

Be Proactive and Enthusiastic:We love a 'can do' attitude! In your application, express your enthusiasm for the role and the travel industry. Share examples of how you've taken initiative in past roles to show that you're ready to hit the ground running.

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!

How to prepare for a job interview at Internova Travel Group

Know Your Stuff

Before the interview, dive deep into Global Travel Collection and Internova Travel Group. Understand their values, recent news, and the luxury travel market. This knowledge will help you tailor your responses and show genuine interest.

Craft Your Story

Prepare to share specific examples of your past PR and marketing successes. Think about campaigns you've led or media relationships you've built. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.

Showcase Your Communication Skills

As a PR & Marketing Senior Executive, strong communication is key. Practice articulating your thoughts clearly and confidently. You might even want to prepare a mock press release or pitch to demonstrate your writing skills during the interview.

Ask Insightful Questions

At the end of the interview, have a few thoughtful questions ready. Inquire about the company's future PR strategies or how they measure the success of their marketing campaigns. This shows you're engaged and thinking ahead about your potential role.