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- Tasks: Create growth plans for new markets and analyse existing performance to drive expansion.
- Company: Join IWG, the world's largest flexible workspace provider with a mission to enhance workdays.
- Benefits: Enjoy autonomy, high visibility, and the chance to influence global growth strategies.
- Why this job: Shape the future of work while supporting sustainability and employee well-being.
- Qualifications: 5+ years in market planning or business strategy; strong analytical skills required.
- Other info: Be part of a diverse team committed to making a positive impact on the planet.
The predicted salary is between 36000 - 60000 £ per year.
IWG is the largest provider of flexible workspace solutions in the world. Trading under multiple brands (including Regus, Spaces, HQ, Signature and No18) we have a physical network of over 4,000 locations across 1,000 towns and cities in 120 countries. Our mission is to help our millions of customers to have a great day at work, every day. We are experiencing a surge in demand for flexible workspace solutions. To meet this demand, we are rapidly accelerating the growth of our network. To deliver our ambition we are recruiting partners to open and operate IWG locations. Our target audience are building owners, franchise operators and competitors, we will work with our partners under a variety of commercial structures demanding a dynamic and broad-based approach to business development.
Position Profile
- Prepares Growth Plans for new and existing markets, focusing on the strategic distribution of IWG centres for each brand and maximising IWG penetration in each market.
Principal Accountabilities
- Prepares Growth Plans for new and existing markets.
- Analyses performance of existing IWG units (occupancy, demand, financial performance).
- Obtains data on office locations, residential suburbs, traffic generators, and competitor locations.
- Obtains data on traffic patterns and activity (employment, leisure).
- Obtains reliable demographic data (population count, age, income, household structure, etc.), traffic data (vehicle and pedestrian), and economic data from official institutions.
- Obtains detailed information on competitors (size, sales, ownership).
- Analyses all above data and information on the Market, and on the basis of conclusions drawn prepares a comprehensive plan for network development of the market.
- Presents and maintains Growth Plan including:
- Schedule of Development - work orders for field sales team
- Map with overlays (showing existing IWG locations, competitors, main office locations, traffic generators, demographics, proposed locations, and trade areas)
- Special Analyses (M&A targets, existing estate reviews, NCO performance reviews)
- Continuous review and updating of planning document to support field teams (competition, new openings, closures.)
Qualifications Required
- 5+ years of experience in market planning, business strategy, network development, or location analytics
- Proven track record in multi-market growth strategy, ideally within flexible workspace, retail, real estate, or franchise-driven industries.
- Strong understanding of demographic, economic, and geospatial data as they relate to expansion decisions.
- Proficiency in business intelligence tools and GIS/mapping platforms (e.g., Power BI, Tableau, ArcGIS, QGIS).
- Exceptional stakeholder management and communication skills.
Preferred
- Degree in Business, Urban Planning, Economics, or a related field.
- Familiarity with sales territory design, demand forecasting, or real estate acquisition models.
Why Join Us
- Play a critical role in shaping the global growth strategy of the world’s leading flexible workspace provider.
- Enjoy high visibility, autonomy, and the opportunity to directly influence network growth and commercial success.
About The Company
IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient. We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services. As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers. Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres. IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.
Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in 2022, 2023, 2024 & 2025. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.
Growth Planning Manager in London employer: International Workplace Group plc
Contact Detail:
International Workplace Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Planning Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching IWG and its brands. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in market planning and business strategy can contribute to IWG's growth. Keep it concise and impactful – you want to leave a lasting impression!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining IWG and being part of our mission to create great workdays for everyone.
We think you need these skills to ace Growth Planning Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Planning Manager role. Highlight your experience in market planning and business strategy, and show us how your skills align with our mission at IWG.
Showcase Your Data Skills: Since this role involves a lot of data analysis, don’t forget to mention your proficiency in business intelligence tools and GIS/mapping platforms. Give us examples of how you've used these tools to drive growth in previous roles.
Communicate Clearly: Strong communication skills are key for this position. In your application, be clear and concise about your achievements and how you’ve managed stakeholders in the past. We want to see how you can effectively present your ideas!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at International Workplace Group plc
✨Know Your Market Inside Out
Before the interview, dive deep into understanding IWG's market and competitors. Familiarise yourself with their brands and locations, and be ready to discuss how your experience in market planning can contribute to their growth strategy.
✨Showcase Your Analytical Skills
Prepare to demonstrate your proficiency in analysing demographic and economic data. Bring examples of how you've used business intelligence tools like Power BI or Tableau in past roles to make informed decisions that drove growth.
✨Communicate Clearly and Confidently
Since stakeholder management is key for this role, practice articulating your thoughts clearly. Use specific examples from your experience to illustrate how you've successfully communicated complex ideas to diverse audiences.
✨Be Ready to Discuss Growth Plans
Think about potential growth strategies for IWG and be prepared to present your ideas. This could include innovative approaches to network development or insights on emerging market trends that could benefit their expansion efforts.
