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- Tasks: Lead and optimise online sales strategies across digital platforms for maximum revenue.
- Company: Join IWG, a global leader in flexible workspace solutions.
- Benefits: Flexible location, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of digital innovation and drive impactful sales performance.
- Qualifications: Proven experience in online sales strategy and team leadership.
- Other info: Dynamic role with a focus on collaboration and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a visionary Sales Director - Online (Non-Assisted Channels) to lead and optimize our digital self-serve revenue streams. This role will own the entire online sales funnel across IWG’s websites, mobile apps, and other non-assisted digital channels. You will play a critical role in driving global sales performance through continuous conversion optimization, pricing, digital UX improvements, and innovation across all touchpoints where customers interact without sales representatives.
Key Responsibilities
- Own and define the global online sales strategy for all non-assisted channels across the IWG brand portfolio.
- Lead performance-based plans to drive sales through IWG’s website, mobile apps, landing pages, digital marketplaces, and automated chat systems.
- Collaborate with digital marketing, IT, UX, and product teams to align on the customer journey and optimize revenue generation.
- Analyse and optimize all self-serve customer journeys (search, book, checkout, renew, upgrade) to maximize conversion and revenue.
- Leverage A/B testing, personalization, behavioural analytics, and funnel analysis to improve sales metrics.
- Develop and manage KPIs across online conversion, cart abandonment, pricing impact, and upsell/cross-sell initiatives.
- Collaborate with the digital product and technology teams to maintain a best-in-class experience on IWG’s digital platforms.
- Define and manage the roadmap for enhancements to the online booking.
Director Online Sales in London employer: International Workplace Group plc
Contact Detail:
International Workplace Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Online Sales in London
✨Tip Number 1
Network like a pro! Reach out to current employees at IWG or in similar roles on LinkedIn. A friendly message can go a long way in getting insider info and maybe even a referral.
✨Tip Number 2
Prepare for the interview by researching IWG’s online sales strategies. Be ready to discuss how you can enhance their digital self-serve revenue streams with your own innovative ideas.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive sales performance in previous roles. This will demonstrate your ability to optimise conversion rates effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who take that extra step.
We think you need these skills to ace Director Online Sales in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director Online Sales. Highlight your experience with online sales strategies and any relevant achievements that showcase your ability to drive digital revenue.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led online sales initiatives and improved customer journeys in the past.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention your experience with A/B testing, behavioural analytics, and KPIs. We want to see how you’ve used data to make informed decisions and drive sales.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at International Workplace Group plc
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics related to online sales, conversion rates, and customer journey analytics. Be ready to discuss how you've used data to drive sales in previous roles.
✨Showcase Your Strategic Vision
This role requires a visionary approach to online sales. Prepare to articulate your strategic vision for optimising digital self-serve revenue streams. Think about innovative ideas you could bring to the table and how they align with IWG’s goals.
✨Collaborate Like a Pro
Collaboration is key in this position. Be prepared to share examples of how you've successfully worked with cross-functional teams, such as marketing, IT, and UX. Highlight any projects where your collaboration led to improved sales performance or customer experience.
✨A/B Testing Know-How
Since the role involves leveraging A/B testing and behavioural analytics, come equipped with examples of tests you've conducted. Discuss what you learned from them and how those insights helped improve sales metrics. This will show your analytical skills and commitment to continuous improvement.
