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- Tasks: Create and analyse growth plans for flexible workspace markets worldwide.
- Company: Join IWG, the global leader in flexible workspace solutions.
- Benefits: Enjoy autonomy, high visibility, and a chance to shape global growth strategies.
- Why this job: Make a real impact on the future of work and sustainability.
- Qualifications: 5+ years in market planning or business strategy; strong analytical skills required.
- Other info: Be part of a diverse team committed to a carbon-neutral future.
The predicted salary is between 36000 - 60000 £ per year.
IWG is the largest provider of flexible workspace solutions in the world. Trading under multiple brands (including Regus, Spaces, HQ, Signature and No18) we have a physical network of over 4,000 locations across 1,000 towns and cities in 120 countries. Our mission is to help our millions of customers to have a great day at work, every day. We are experiencing a surge in demand for flexible workspace solutions. To meet this demand, we are rapidly accelerating the growth of our network. To deliver our ambition we are recruiting partners to open and operate IWG locations. Our target audience are building owners, franchise operators and competitors, we will work with our partners under a variety of commercial structures demanding a dynamic and broad-based approach to business development.
Position Profile
Prepares Growth Plans for new and existing markets, focusing on the strategic distribution of IWG centres for each brand and maximising IWG penetration in each market.
Principal Accountabilities
- Prepares Growth Plans for new and existing markets.
- Analyses performance of existing IWG units (occupancy, demand, financial performance).
- Obtains data on office locations, residential suburbs, traffic generators, and competitor locations.
- Obtains data on traffic patterns and activity (employment, leisure).
- Obtains reliable demographic data (population count, age, income, household structure, etc.), traffic data (vehicle and pedestrian), and economic data from official institutions.
- Obtains detailed information on competitors (size, sales, ownership).
- Analyses all above data and information on the Market, and on the basis of conclusions drawn prepares a comprehensive plan for network development of the market.
- Presents and maintains Growth Plan including:
- Schedule of Development - work orders for field sales team
- Map with overlays (showing existing IWG locations, competitors, main office locations, traffic generators, demographics, proposed locations, and trade areas)
- Special Analyses (M&A targets, existing estate reviews, NCO performance reviews)
- Continuous review and updating of planning document to support field teams (competition, new openings, closures.)
Qualifications Required
- 5+ years of experience in market planning, business strategy, network development, or location analytics
- Proven track record in multi-market growth strategy, ideally within flexible workspace, retail, real estate, or franchise-driven industries.
- Strong understanding of demographic, economic, and geospatial data as they relate to expansion decisions.
- Proficiency in business intelligence tools and GIS/mapping platforms (e.g., Power BI, Tableau, ArcGIS, QGIS).
- Exceptional stakeholder management and communication skills.
Preferred
- Degree degree in Business, Urban Planning, Economics, or a related field.
- Familiarity with sales territory design, demand forecasting, or real estate acquisition models.
Why Join Us
Play a critical role in shaping the global growth strategy of the world’s leading flexible workspace provider. Enjoy high visibility, autonomy, and the opportunity to directly influence network growth and commercial success.
About The Company
IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient. We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services. As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers. Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres. IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.
Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in 2022, 2023, 2024 & 2025. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.
Growth Planning Manager employer: International Workplace Group plc
Contact Detail:
International Workplace Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Planning Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching IWG and its brands. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in market planning and business strategy can contribute to IWG's growth. Keep it concise and impactful – you want to leave a lasting impression!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest opportunities right there, so keep checking back for new roles that fit your skills.
We think you need these skills to ace Growth Planning Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Planning Manager role. Highlight your experience in market planning and business strategy, and show us how your skills align with our mission at IWG.
Showcase Your Data Skills: Since this role involves a lot of data analysis, don’t forget to mention your proficiency in business intelligence tools and GIS/mapping platforms. We want to see how you can leverage these skills to drive growth!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and qualifications at a glance.
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the IWG team!
How to prepare for a job interview at International Workplace Group plc
✨Know Your Market Inside Out
Before the interview, dive deep into understanding the flexible workspace market. Familiarise yourself with IWG's competitors, their locations, and the demographic data relevant to the areas you’ll be discussing. This will show your potential employer that you’re not just interested in the role but are also passionate about the industry.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive growth in previous roles. Bring along any relevant reports or analyses you've conducted that demonstrate your proficiency in business intelligence tools and GIS/mapping platforms. This will help illustrate your capability in preparing comprehensive growth plans.
✨Communicate Clearly and Confidently
Since stakeholder management is key for this role, practice articulating your thoughts clearly. Use concise language and structure your responses logically. Consider doing mock interviews with a friend to refine your communication skills and ensure you can convey your ideas effectively.
✨Align with IWG’s Values
Research IWG’s mission and values thoroughly. Be prepared to discuss how your personal values align with theirs, especially regarding sustainability and creating great work environments. Showing that you resonate with their purpose will make you a more attractive candidate.