At a Glance
- Tasks: Lead and optimise online sales strategies across digital channels for a global brand.
- Company: Join IWG, a leader in flexible workspace solutions with a collaborative culture.
- Benefits: Enjoy competitive salary, performance bonuses, and flexible working arrangements.
- Other info: Be part of a mission-driven company focused on sustainability and employee well-being.
- Why this job: Shape the future of digital sales in a rapidly growing industry.
- Qualifications: Proven sales leadership in e-commerce or digital marketplaces required.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a visionary Sales Director - Online (Non-Assisted Channels) to lead and optimize our digital self-serve revenue streams. This role will own the entire online sales funnel across IWG’s websites, mobile apps, and other non-assisted digital channels. You will play a critical role in driving global sales performance through continuous conversion optimization, pricing, digital UX improvements, and innovation across all touchpoints where customers interact without sales representatives.
Key Responsibilities
- Own and define the global online sales strategy for all non-assisted channels across the IWG brand portfolio.
- Lead performance-based plans to drive sales through IWG’s website, mobile apps, landing pages, digital marketplaces, and automated chat systems.
- Collaborate with digital marketing, IT, UX, and product teams to align on the customer journey and optimize revenue generation.
- Analyse and optimize all self-serve customer journeys (search, book, checkout, renew, upgrade) to maximize conversion and revenue.
- Leverage A/B testing, personalization, behavioural analytics, and funnel analysis to improve sales metrics.
- Develop and manage KPIs across online conversion, cart abandonment, pricing impact, and upsell/cross-sell initiatives.
- Collaborate with the digital product and technology teams to maintain a best-in-class experience on IWG’s digital platforms.
- Define and manage the roadmap for enhancements to the online booking and account management flows.
- Own performance of third-party digital sales channels (e.g., B2B marketplaces, aggregators, APIs).
Cross-functional Collaboration
- Partner with marketing to ensure traffic quality and volume align with sales goals.
- Work closely with product and data teams to deliver digital innovations like smart recommendations, dynamic pricing, and AI-driven tools.
- Align with finance and strategy teams on forecasting, budgeting, and performance reporting.
Customer Experience
- Ensure a frictionless and engaging customer journey that supports self-serve bookings and upgrades.
- Monitor user feedback and digital analytics to rapidly identify issues or opportunities in the experience.
Required Skills, Experience & Qualifications
- Proven track record as a sales leader in e-commerce, SaaS, hospitality, or digital marketplaces.
- Strong experience optimizing digital self-serve sales funnels at scale.
- Data-driven mindset with experience in CRO, digital analytics (Google Analytics, Hotjar, etc.), and CRM systems.
- Strategic thinker with hands-on execution capability.
- Deep understanding of UX principles and customer-centric digital design.
- Familiarity with tools like Salesforce, HubSpot, Optimizely, or similar.
Preferred
- Experience in B2B environments or subscription-based models.
- Exposure to global or multi-market digital sales management.
- MBA or relevant postgraduate qualification is a plus.
What We Offer
- Competitive salary and performance-based bonuses.
- Global role with flexible working arrangements.
- Opportunity to shape the digital sales future of the world’s largest flexible workspace provider.
- Collaborative, innovative culture with access to cutting-edge tools and resources.
About The Company
IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.
We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.
As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.
Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.
IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.
Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.
Join us at https://careers.iwgplc.com/home
Director Online Sales employer: International Workplace Group plc
IWG is an exceptional employer, offering a dynamic and rewarding work environment where you can thrive as the Head of Partnerships. With a strong focus on employee growth, IWG provides award-winning training and a wealth of career progression opportunities, all while promoting a culture that values flexibility and well-being. Located in a global network of over 5,000 locations, you'll be part of a forward-thinking company committed to sustainability and making a positive impact on the world.
Contact Details:
International Workplace Group plc Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director Online Sales
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Director Online Sales at International Workplace Group plc, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including International Workplace Group plc. Tailor your message to explain why you’re drawn to them and how you can contribute as a Director Online Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Director Online Sales
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for International Workplace Group plc:When writing your cover letter, make sure to tailor your message specifically for International Workplace Group plc. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at International Workplace Group plc
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show International Workplace Group plc that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show International Workplace Group plc that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with International Workplace Group plc’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
