Graphic & Brand Designer

Reporting directly to the Regional Head of Marketing & Communications, this role will lead and advise on the development and execution of visually compelling design strategies that enhance brand identity, support marketing campaigns, and ensure consistency across all ISP schools in Spain. The Graphic and Brand Designer will play a critical role in creating impactful design solutions that elevate the ISP brand, drive engagement, and reinforce a strong, credible public image. This position is key in shaping visual communications for both online and offline platforms, driving brand awareness, and supporting ISP schools in becoming the "Schools of Choice" in their local markets. The role will contribute to building a cohesive brand presence, supporting lead generation, and enhancing the overall customer experience through innovative and creative design.

Reporting

This role reports to the Head of Marketing & Communications Iberia.

Key Stakeholders

• School Heads of Marketing and Admissions
• Regional Head of Admissions & Retention
• Regional Marketing Manager

Key Responsibilities

• Creative Design & Branding
  • Lead the creation of visually compelling design solutions from conceptualization to execution, ensuring high visual impact and alignment with brand guidelines.
  • Ensure consistency and cohesiveness of the brand identity across all visual platforms and touchpoints, including digital, print, and environmental branding.
  • Develop illustrations, logos, and other designs that reflect the brand’s core values, as well as video creation and editing.
  • Create and maintain style guides, templates, and branding guidelines to standardize design output across all communication channels.
  • Collaborate with marketing teams to strategize creative campaigns that align with the brand’s messaging and audience.
• Project & Campaign Management
  • Lead multiple projects simultaneously, including brand identity, advertising, online and offline campaigns, design briefs, layouts, and final artwork.
  • Analyze and interpret project briefs, ensuring a deep understanding of client or stakeholder needs to deliver tailored design solutions.
  • Manage the creation of marketing collateral, including brochures, billboards, flyers, newsletters, press dossiers, pop-ups, and corporate materials.
  • Collaborate with cross-functional teams (e.g., Admissions, IT, HR) to integrate design elements into broader projects.
  • Schedule and manage projects, keeping track of requests and providing up-to-date reports on design progress.
• Content Development & Management
  • Develop and design content for internal and external communications, such as newsletters, internal communications, inbound marketing templates, and other documents.
  • Ensure content and design management on our group and school websites, landing pages, and intranet.
  • Collaborate with schools to ensure content aligns with their identity and ISP branding.
  • Support social media strategy by developing visual content that enhances engagement and aligns with regional marketing goals.
• Asset Management & Data
  • Curate, archive, and manage a data bank of suitable images, including in-house pictures and digitally manipulated images.
  • Provide final production artwork for various media and ensure all design assets are in line with current branding standards.
  • Conduct regular audits of visual assets to ensure consistency and update materials as needed to maintain brand relevance.
• Innovation & Trend Monitoring
  • Maintain a deep understanding of current design trends, tools, and technologies, ensuring that all designs are modern, effective, and impactful.
  • Experiment with new design formats, animations, video content, and ensure that all visual communications are accessible and responsive.
• Collaboration with External Agencies & Partners
  • Coordinate with external agencies, printers, and suppliers as needed to ensure timely and quality production of marketing materials.
  • Collaborate with marketing and branding teams to monitor the effectiveness of design solutions and adjust creative strategies accordingly.
• Team Guidance & Training
  • Guide schools’ marketing teams, fostering a culture of creative excellence and adherence to brand guidelines.
  • Provide individual support to schools’ marketing teams, helping them accomplish their design goals.
• Ad Hoc & Other Responsibilities
  • Perform any ad hoc tasks as assigned by the Company, providing support to ensure brand alignment in all visual touchpoints.

Skills, Qualifications And Experience

• Bachelor’s degree or Higher Diploma in graphic design, Art/Design/Creative Multimedia or equivalent.
• 5+ years of graphic design experience, creating and implementing outstanding visuals.
• Highly proficient in design software and technologies (InDesign, Illustrator, Photoshop, Canva, etc).
• Experience in photography, photo editing, videography, video editing and post‑production.
• Knowledge of WordPress, HTML, CSS.
• Detail‑oriented, well‑organized, and able to thrive in a deadline‑driven environment.
• Excellent communication and collaboration skills; good team worker.
• Fluent in English is a must.
• Knowledge of Italian, French, Polish, Greek is an advantage.

ISP Leadership Competencies

• Collaboration
• Learning & Getting Better
• Innovation Leadership
• Outcome driven
• Resilience
• Community Focus
• Integrity & Ethical Management

ISP Principles

• Begin with our children and students.
• Treat everyone with care and respect.
• Operate effectively.
• Are financially responsible.
• Learn continuously.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high‑performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio‑economic background or other demographic characteristics.