At a Glance
- Tasks: Lead retention marketing strategies to inspire long-term donor support for humanitarian efforts.
- Company: Join the International Rescue Committee, a global leader in humanitarian aid.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on impact and collaboration.
- Why this job: Make a real difference by helping those affected by conflict and disaster.
- Qualifications: Experience in individual giving, campaign management, and strong analytical skills.
The predicted salary is between 36000 - 60000 € per year.
The International Rescue Committee (IRC) responds to humanitarian crises, helping to restore health, safety, education, economic wellbeing and power to people affected by conflict and disaster. IRC is a global humanitarian non-governmental organization (INGO) operating in more than 40 countries and 29 U.S. cities. IRC UK is part of the IRC global network and works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster.
The Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue.
You will be responsible for the annual operational planning and delivery across the retention programme, including emergency appeals. You will work closely with the Director, Mass Markets to create and manage significant annual budgets, ensuring return on investment is maximised. Supported by the Retention Marketing Executive, you will oversee all campaign activity, ensuring it meets the department’s strategic objectives and financial goals. You will be part of a department focused on excellence, with opportunities to lead change, drive impact and growth.
Key accountabilities- Strategy and planning
- Support the Director, Mass Markets in the development and delivery of the retention strategy and priorities.
- Identify, scope and deliver new opportunities that advance the retention strategy.
- Manage retention operational planning, including annual, quarterly and monthly planning sessions, defining deliverables and ensuring activity supports the retention aims.
- Manage the monitoring and reporting framework to track performance against objectives.
- Identify and brief internal and external partners to maximise activity and smooth back-office operations.
- Build, manage and distribute a detailed marketing plan (refreshed quarterly) aligned with priorities, coordinating with other Mass Market UK teams.
- Budget management
- Manage segments of the annual budgeting and quarterly reforecasting, identifying opportunities for savings or reallocation.
- Focus on ROI and suggest contingency actions to achieve income targets.
- Track and reconcile retention income and expenditure; provide variance reporting for senior leadership.
- Campaign management
- Oversee multi-channel revenue and engagement campaigns, including emergencies, to inspire supporters.
- Design and implement donor journeys to increase loyalty, value and product holdings.
- Develop and manage the mid-level portfolio, including communications, events and cultivation of prospects.
- Ensure work is completed to standard, on time and within budget; provide overflow support during peak periods.
- Coordinate with similar teams in other markets and the Mass Market support team.
- Insight, analysis and data management
- Work with Analytics to identify requirements and draw actionable insights.
- Sign off end-of-campaign reports and document learnings for future activity.
- Monitor day-to-day metrics and act on performance issues and opportunities.
- Leadership and management
- Line manage and develop the Retention Marketing Executive(s).
- Collaborate with team members to build cross-Mass Markets connections and progress donors into further cultivation.
- Manage relationships with external suppliers and support quarterly business reviews.
- General
- Keep up to date with sector developments in individual giving.
- Adhere to legislation and industry standards (Fundraising Regulator and ICO) and ensure ethical, effective, supporter-centric fundraising.
- Role may involve travel, overnight stays and occasional outside-hours work during emergencies.
- Undertake additional tasks as requested by the Director, Mass Markets.
- Experience
- Experience and understanding of Individual Giving and retention programmes with a track record of revenue and engagement across multiple channels.
- Experience of line management.
- Experience and understanding of the creative process and brand identity across channels.
- Operational planning and campaign management experience.
- Experience working in a fast-paced, high-performing team.
- Experience in a centralised, international organisation is an advantage.
- Skills, knowledge and qualifications
- Understanding of cash and recurring revenue models.
- Experience with audience and donor segmentation and analytical modelling (e.g., LTV) to drive performance.
- Solutions-based, proactive mindset.
- Excellent English communication skills; ability to produce high-quality reports.
- Commercially minded; balance long-term and short-term objectives.
- Strong IT skills (Word, Excel, PowerPoint, Outlook).
- Numerate with data analysis skills; knowledge of PowerBI is a plus.
- Excellent organisational skills and ability to manage a complex workload.
- Strong interpersonal skills to influence and negotiate with stakeholders.
- Language
- English (fluent). No other languages necessary.
Standard responsibilities include promoting and participating in initiatives to build team engagement, inclusion and cohesion in the IRC London office; fostering safeguarding and IRC values.
The IRC Way – Standards for Professional Conduct: Integrity, Service, Equality and Accountability. Policies on Beneficiary Protection, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity and Anti-Retaliation apply. Candidates must have the right to work in the UK.
The recruitment process includes online panel interviews and a presentation task; final rounds may be in-person in London. For questions, contact IRC UK HR at applications@rescue-uk.org. Deadline for applications is 14 September 2025. IRC UK is an equal opportunities employer and welcomes applications from diverse candidates and refugees who have the right to work in the UK. Adjustments available on request during the application process and interview.
Retention Marketing Manager employer: International Rescue Committee
The International Rescue Committee (IRC) is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation in addressing humanitarian crises. With a strong commitment to employee growth, IRC provides opportunities for professional development and leadership within a supportive environment, all while making a meaningful impact on the lives of those affected by conflict and disaster. Located in London, employees benefit from a vibrant city atmosphere, diverse team dynamics, and the chance to contribute to global change through their work.
Contact Detail:
International Rescue Committee Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Retention Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to the IRC. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the IRC's mission and values. Show us how your experience aligns with their goals, especially in retention marketing. We love candidates who are passionate about our cause!
✨Tip Number 3
Practice your pitch! Be ready to explain how you can contribute to the retention strategy and engage donors. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for talent that fits our mission.
We think you need these skills to ace Retention Marketing Manager
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role and the organisation. Dive into the job description and get a feel for what they’re looking for. This will help you tailor your application to show how you fit right in!
Be Yourself:Don’t be afraid to let your personality shine through! Use a friendly tone and share your passion for retention marketing. We want to see the real you, so don’t hold back on showing why you’re excited about this opportunity.
Showcase Your Experience:Highlight your relevant experience clearly. Use specific examples from your past roles that demonstrate your skills in operational planning, campaign management, and budget oversight. This is your chance to show us what you can bring to the table!
Apply Through Our Website:Make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at International Rescue Committee
✨Know Your Numbers
As a Retention Marketing Manager, you'll need to be comfortable with data. Brush up on key metrics related to individual giving and retention programmes. Be ready to discuss how you've used data analysis to drive performance in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've managed. Highlight your role in the planning, execution, and results. This will demonstrate your ability to oversee campaigns that inspire supporters and meet financial goals.
✨Understand the Mission
Familiarise yourself with the International Rescue Committee's mission and recent initiatives. Being able to articulate how your skills align with their goals will show your genuine interest and commitment to their cause.
✨Engage with the Team
Since this role involves collaboration, think about how you can contribute to team dynamics. Prepare to discuss your experience in line management and how you've fostered relationships with colleagues and external partners in previous positions.
