Social Media Content Producer (Fixed term maternity cover - 12 months) in London

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non‑governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities.

A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions‑driven, passionate change‑maker, come join us in positively impacting the lives of millions of people world‑wide for a better future. IRC UK is part of the IRC global network, which has its global headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster.

Purpose of the Role

The Social Media Content Producer will focus on developing creative content that drives reach and engagement across social channels. Working on integrated campaigns while also driving evergreen pipelines, they will help deliver on our UK ambitions to position IRC as the go‑to humanitarian NGO protecting people forced to flee conflict and crisis. The Social Media Content Producer will produce and disseminate compelling content (with a focus on short‑form, straight‑to‑social videos and other multimedia formats) that will grow the IRC’s brand online, engage a loyal following, and ultimately help encourage audiences to support IRC UK’s work.

The role sits across our key social channels, including both B2C (Instagram, Bluesky, Facebook and TikTok) and B2B (LinkedIn), helping manage what we publish and when. As part of IRC’s Global Digital Engagement team, they will work with multiple collaborators, across markets, to identify, craft, package up, publish and amplify stories that can live across platforms, with real potential to engage the right people at the right time.

The ideal candidate thrives in storytelling that drives social engagement. They will bring a deep understanding of what makes content perform—while still staying true to IRC’s core mission and values—and an appetite for proactively staying across cultural moments and social innovations. They will have experience generating social‑first ideas, editing social video, graphics, and copy writing for social. They will have their fingers on the pulse when it comes to trial and experimentation, with strong interest in how and why brands such as the IRC could engage social influencers. Bringing a passion for social analytics and measurement, they will also understand the nuances of B2B versus B2C content.

Key Working Relationships

• UK Communications Team – which spans press, web and social media
• Global Digital Engagement Team
• Counterparts on other IRC markets, including but not limited to Germany, Sweden, Korea and the US
• UK Policy & Advocacy Team
• UK Resettlement, Asylum and Integration (RAI) / Programmes Team
• Global Public Affairs, and Mass Marketing and Mobilisation teams

Key Accountabilities And Responsibilities

• Social Media Content Creation (50%)
  • Partner with communications and advocacy colleagues to create social media content that responds to the news or trending conversations.
  • Draft social media posts, writing captions, copy for graphics, video scripts and other social media material as needed.
  • Produce and build other forms of multimedia content, such as but not limited to Instagram stories and social media graphics.
  • In line with our ethical storytelling guidelines, champion the voices of refugees and asylum seekers, and ensure our outputs reflect the IRC’s DEI values and are inclusive and accessible.
  • Localise and adapt content from Global Teams as well as other IRC markets to ensure our content is suitable for UK channels.
• Day‑to‑day Social Media Channel Management (Proactive and Reactive) (40%)
  • With the support of the Senior Manager – Digital Engagement, support the tactical delivery of our existing social media strategy, with a focus on how we build profile, reach and engagement through social channels.
  • Maintain IRC UK’s social media annual calendar, with a longer‑term view on what key campaigns and moments we should go out on and why.
  • Bring this longer‑term view to quarterly communications planning sessions.
• Reporting, Optimising, Learning and Innovating (10%)
  • Support the Senior Manager – Digital Engagement to report on the performance of social content and make recommendations on how we might optimise going forwards.
  • Horizon scan and stay across the latest innovations, trends and developments in social media that might create risks or opportunities for IRC UK.
  • When it makes sense for the IRC, jump on these trends/innovations – bringing a creative mind and a willingness to experiment with new content and storytelling techniques.
  • To include how we might engage social influencers, when, on what and why.

Person Specification

Essential Skills, Knowledge and Qualifications

• Proven understanding of using social media – in particular LinkedIn, Instagram, Bluesky and TikTok to build profile and influence UK audiences.
• Experience in Video Production, Film, Journalism, Communications, Social Media, Digital Marketing or equivalent degree or training.
• Proficiency in the Adobe Creative Suite particularly Photoshop, Premiere, and After Effects strongly encouraged.
• Previous experience with social CMS and publishing tools, such as Sprout Social.
• First‑class storyteller and copywriter with strong attention to detail and the ability to produce compelling written content.
• Ability to work both independently and in a dynamic, cross‑functional global team structure.
• You will be able to prioritise and organise your own workload and meet deadlines in a fast‑paced, ambitious environment.
• Excellent verbal and written communication skills.
• Ability to manage and work through change in a proactive and positive manner.

Experience

• Demonstrable experience in a social media role from an agency, in‑house or journalism content production team – with strong experience in video.
• Proven experience identifying and producing reactive content to trends.

Working Environment

UK‑based working from our offices near Moorgate/ St Paul’s. We implement a hybrid working model (one day per week in the office). Standard office working environment.

Standard Responsibilities

• Promote and actively participate in initiatives and efforts to build team engagement, inclusion and cohesion in IRC UK.
• Foster ongoing learning, honest dialogue and reflection to strengthen safeguarding and to promote IRC values and adherence to IRC policies.

UK Gender Equity Statement

Narrowing the Gender Gap: The IRC is committed to narrowing the gender gap in leadership positions. We offer benefits that provide an enabling environment for women to participate in our workforce including flexible hours (when possible), enhanced maternity/adoption leave and pay and gender‑sensitive security protocols.

Salary £34,807 – £40,608 per annum

Candidates must have the right to work in the UK. This is a fixed term 12‑month maternity cover. The application deadline is Sunday 7th June pm BST.

Equal Opportunities

IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non‑discrimination for all job applicants and employees, and we seek to ensure we achieve diversity in our workforce irrespective of gender, race, religious beliefs, nationality, ethnic‑national origin, sexual orientation, age, marital status or disability. IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK. IRC UK will ensure that individuals with disabilities are provided with reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments.

Recruitment Process

First round panel interview online. Second round panel interview online – including presentation task.

Professional Standards

All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way – Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients.