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- Tasks: Lead retention marketing strategies to inspire support for humanitarian efforts.
- Company: Join the International Rescue Committee, a global leader in humanitarian aid.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real difference by helping those affected by conflict and disaster.
- Qualifications: Experience in individual giving, campaign management, and strong analytical skills.
- Other info: Dynamic team environment with a focus on impact and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
The International Rescue Committee (IRC) responds to humanitarian crises, helping to restore health, safety, education, economic wellbeing and power to people affected by conflict and disaster. IRC is a global humanitarian non-governmental organization (INGO) operating in more than 40 countries and 29 U.S. cities. IRC UK is part of the IRC global network and works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster.
The Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue.
You will be responsible for the annual operational planning and delivery across the retention programme, including emergency appeals. You will work closely with the Director, Mass Markets to create and manage significant annual budgets, ensuring return on investment is maximised. Supported by the Retention Marketing Executive, you will oversee all campaign activity, ensuring it meets the department's strategic objectives and financial goals.
You will be part of a department focused on excellence, with opportunities to lead change, drive impact and growth.
Key accountabilities- Strategy and planning
- Support the Director, Mass Markets in the development and delivery of the retention strategy and priorities.
- Identify, scope and deliver new opportunities that advance the retention strategy.
- Manage retention operational planning, including annual, quarterly and monthly planning sessions, defining deliverables and ensuring activity supports the retention aims.
- Manage the monitoring and reporting framework to track performance against objectives.
- Identify and brief internal and external partners to maximise activity and smooth back-office operations.
- Build, manage and distribute a detailed marketing plan (refreshed quarterly) aligned with priorities, coordinating with other Mass Market UK teams.
- Budget management
- Manage segments of the annual budgeting and quarterly reforecasting, identifying opportunities for savings or reallocation.
- Focus on ROI and suggest contingency actions to achieve income targets.
- Track and reconcile retention income and expenditure; provide variance reporting for senior leadership.
- Campaign management
- Oversee multi-channel revenue and engagement campaigns, including emergencies, to inspire supporters.
- Design and implement donor journeys to increase loyalty, value and product holdings.
- Develop and manage the mid-level portfolio, including communications, events and cultivation of prospects.
- Ensure work is completed to standard, on time and within budget; provide overflow support during peak periods.
- Coordinate with similar teams in other markets and the Mass Market support team.
- Insight, analysis and data management
- Work with Analytics to identify requirements and draw actionable insights.
- Sign off end-of-campaign reports and document learnings for future activity.
- Monitor day-to-day metrics and act on performance issues and opportunities.
- Leadership and management
- Line manage and develop the Retention Marketing Executive(s).
- Collaborate with team members to build cross-Mass Markets connections and progress donors into further cultivation.
- Manage relationships with external suppliers and support quarterly business reviews.
- General
- Keep up to date with sector developments in individual giving.
- Adhere to legislation and industry standards (Fundraising Regulator and ICO) and ensure ethical, effective, supporter-centric fundraising.
- Role may involve travel, overnight stays and occasional outside-hours work during emergencies.
- Undertake additional tasks as requested by the Director, Mass Markets.
- Experience and understanding of Individual Giving and retention programmes with a track record of revenue and engagement across multiple channels.
- Experience of line management.
- Experience and understanding of the creative process and brand identity across channels.
- Operational planning and campaign management experience.
- Experience working in a fast-paced, high-performing team.
- Experience in a centralised, international organisation is an advantage.
- Understanding of cash and recurring revenue models.
- Experience with audience and donor segmentation and analytical modelling (e.g., LTV) to drive performance.
- Solutions-based, proactive mindset.
- Excellent English communication skills; ability to produce high-quality reports.
- Commercially minded; balance long-term and short-term objectives.
- Strong IT skills (Word, Excel, PowerPoint, Outlook).
- Numerate with data analysis skills; knowledge of PowerBI is a plus.
- Excellent organisational skills and ability to manage a complex workload.
- Strong interpersonal skills to influence and negotiate with stakeholders.
- English (fluent). No other languages necessary.
- Criteria marked with asterisks are minimum criteria for Disability Confident Employer Scheme in the UK. UK-based candidates who meet these criteria will be invited to interview.
- Promote and participate in initiatives to build team engagement, inclusion and cohesion in the IRC London office; foster safeguarding and IRC values.
- The IRC Way – Standards for Professional Conduct: Integrity, Service, Equality and Accountability. Policies on Beneficiary Protection, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity and Anti-Retaliation apply. Candidates must have the right to work in the UK.
- The process includes online panel interviews and a presentation task; final rounds may be in-person in London. For questions, contact IRC UK HR at applications@rescue-uk.org.
- Applications close 14 September 2025.
IRC UK is an equal opportunities employer and welcomes applications from diverse candidates and refugees who have the right to work in the UK. Adjustments available on request during the application process and interview.
Retention Marketing Manager in London employer: International Rescue Committee
Contact Detail:
International Rescue Committee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to the IRC. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the IRC's mission and values. Show us you’re passionate about humanitarian work and how your skills can make a difference!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Retention Marketing Manager role. We want to hear how you can drive engagement and revenue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Retention Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Retention Marketing Manager role. Highlight your experience in individual giving and retention programmes, as well as any relevant campaign management skills. We want to see how you can bring value to our mission!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven revenue and engagement. This will help us understand your potential contributions to our team.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that’s easy to read and gets straight to the heart of your qualifications.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure your application is seen by the right people. Plus, you’ll find all the details you need about the role and our organisation there!
How to prepare for a job interview at International Rescue Committee
✨Know Your Retention Strategy
Before the interview, dive deep into the retention strategies that the International Rescue Committee employs. Familiarise yourself with their past campaigns and how they’ve engaged donors. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Since the role involves data analysis and performance tracking, be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Bring along any relevant metrics or reports that highlight your success in managing budgets and improving ROI.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage campaigns under pressure. Think of examples where you’ve had to adapt quickly or lead a team through a challenging project, especially in a fast-paced environment.
✨Demonstrate Your Leadership Style
As you'll be managing a team, be ready to talk about your leadership approach. Share experiences where you’ve successfully developed team members or collaborated across departments. Highlight how you foster engagement and cohesion, which is crucial for the IRC's mission.
