Marketing Manager - Maternity Cover

The company: A growth-oriented and market-focused events business based in Hertfordshire that produces two in-person events a year.

The role: We are seeking a self-starter that, with training from our current Marketing Manager, can slot into a small company and focus on the marketing of our industry-specific events. For the right candidate, this role will enable them to grow their skillset and be part of a team that is becoming globally recognised for producing world-class, global events with unique appeal.

Website, social media, branding and digital marketing/communications

• Brand building and awareness of two in-person events by creating and facilitating digital content for online media platforms, including podcasts, video interviews, app features, etc
• Developing the digital marketing strategy and implementing this across the event websites, emails, social media, contra and paid-for digital plans
• Originating content for and monitoring LinkedIn and Instagram channels (in coordination with event Directors)
• Steering paid-for LinkedIn ad and Google ad campaigns with the requisite tracking codes to assess success
• Compiling and distributing analytics and reporting of event and social media post engagements
• Creating visual assets for use across a range of event media, including sales and event brochures using tools such as Canva and the Adobe suite. This includes light editing of video media

• Collaborating with in-house graphic designer on maintaining brand guidelines across multiple media

Events-focused activities

• Preparing email campaigns to attract attendees, sponsors and speakers using group segmentation and dynamic content where possible for two in-person events
• Liaising with event platform providers on functionality, management and use of the event website (specific training to be provided)
• Ensuring the website content is aligned with established branding guidelines and reflects latest speaker, exhibitor and sponsor information
• Gathering marketing materials from sponsors, exhibitors and speakers
• Leading on-site marketing activities with photography/videography teams, as well as lead sponsors and VIPs
• As part of tight-knit team, coming up with ideas of how we meet KPIs for our newest event, The AI Mine
• Maintaining client database – ensuring client contact information is relevant, correct and up to date
• Liaising with Event Systems Digital Lead to align contact segmentation and attendee tracking requirements
• Organising email campaigns and LinkedIn outreach to database
• Audience expansion – looking into competitive and other related events for ideas on how to engage existing attendees and attract new ones, plus interrogating existing databases for potential sponsor and attendee leads
• General marketing administration
• Supporting the Event Director, Managing Director and Executive Director with the organisation and production of events where necessary

Knowledge, skills, requirements and experience:

• Excellent written and verbal communication skills with high attention to detail
• Creative and organised, with a willingness to learn
• Previous experience working in conferences (in-person and hybrid) will be a plus, as would familiarity with marketing platforms such as Marketo, Active Campaign or Salesforce
• Awareness of event management and ticketing platforms such as ExpoPlatform, Cvent, Eventbrite, Eventcube or others would be a bonus
• Enthusiastic, proactive and self-motivated
• Must be able to work on tasks on their own, while being a collaborative team player
• Calm and flexible; able to work in a busy environment with tight deadlines
• High proficiency of Microsoft Office and Adobe suite is preferred
• Must be IT proficient
• Previous experience of working on social media platforms professionally and creative applications such as Photoshop, Canva, Creative Cloud, IG, etc would be a plus

Terms:

• Working hours are 09:00-17:00 Monday-Friday, with some online calls scheduled outside of these hours
• Hybrid working offered as an option
• On-site event travel will be required for the two events we produce
• Standard 20 days holiday per calendar year (excluding bank holidays)
• Job type: Full-time, maternity cover
• Ability to travel internationally for company events and related trips (some travel will be outside of standard Monday-Friday hours)
• Company pension
• Ability to work from home in hybrid format
• Training opportunities offered via trips to external, marketing-focused events