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For Companies At a Glance
- Tasks: Shape our brands' social media presence and engage communities creatively.
- Company: Join a pioneering skincare brand focused on science and innovation.
- Benefits: 25 days annual leave, product discounts, corporate perks, and growth opportunities.
- Why this job: Make a real impact in the beauty industry while working with passionate teams.
- Qualifications: Experience with social media platforms and strong copywriting skills required.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are the home of scientifically proven, planet-positive skin health brands. Leading the way with science, innovation, and knowledge, we are proactively transforming how people feel in their skin. Our founders David and Tracy have a pioneering vision to pro-actively transform the beauty industry through science, innovation, and education. This has led the way to better, scientifically proven, long-lasting results in skincare, and better business success for salon professionals and brand partners. Uniquely, our brands work together as a whole to provide Feed, Fortify, Finish skincare solution. Advanced Nutrition Programme™ to feed the skin from within, Environ® to fortify the skin and et al. to finish. Eventis technology to support and enhance the journey to 100% skin health.
About the Role
This is not a “post and report” role. It is a collaborative, commercially aware social media role focused on growing engaged communities, strengthening brand authority and supporting wider business objectives. The Senior Social Media Executive is responsible for shaping how our brands show up across social platforms — ensuring content is engaging, platform-relevant and aligned with brand strategy.
The role is responsible for:
- Defining social channel strategy and platform approach
- Translating campaign objectives into clear social and creative briefs
- Supporting engaging social content across our brand portfolio
- Managing community interaction and engagement
- Monitoring performance and sharing actionable insights
Brand teams define positioning and messaging, Creative leads visual production, and Social ensures content is optimised for social channels and community engagement.
Key Responsibilities
- Channel Strategy & Briefing Across Four Brands
- Work in close collaboration with Brand Owners and the Creative team to deliver engaging, on-brand social content
- Define platform-specific channel strategy across Instagram, Facebook, LinkedIn and emerging platforms
- Translate campaign objectives into clear creative briefs for the Creative team
- Ensure content aligns with brand positioning, campaign priorities and commercial focus
- Input into seasonal campaign planning alongside Brand and Creative teams
- Align social activity with PR, marketing campaigns, product launches and key industry events
- Ensure tone of voice and brand storytelling are translated consistently and appropriately across social channels
What Success Looks Like
Success in this role will be measured through:
- Year-on-year growth in engagement rate
- Consistent follower growth across priority platforms
- Increase in saves and shares on educational content
- Growth in video views and completion rates
- Increased traffic from social to key website pages
This role supports commercial growth through influence, visibility and engagement, rather than direct paid revenue attribution.
Skills & Experience
- Strong experience managing Instagram, Facebook and LinkedIn platforms
- Experience using planning and activation tools (e.g. Sprinklr or similar)
- Confident shooting and editing short-form mobile video
- Knowledge of CapCut or similar video editing platforms
- Strong copywriting skills
- Analytical mindset with the ability to interpret engagement and performance data
- Experience supporting Meta boosting (desirable)
- Experience using AI tools for research, trend analysis and ideation
- Highly collaborative working style
The Person
You are:
- Collaborative and team-oriented
- Commercially aware but brand-first in your thinking
- Curious and proactive
- Organised and detail-focused
- Passionate about skincare, science and education
- Energised by working across multiple premium brands
What’s in it for you?
- 25 days’ annual leave, rising the longer you stay with us
- Three additional holiday days over the festive period
- A monthly allowance to spend on our products, plus additional discount
- Corporate discounts
- Free annual eye test at Spec Savers
- Cycle to Work scheme
- Recommend a friend scheme: we reward you for bringing people into our business
- Season Ticket loan
- Excellent opportunities to grow and move within the company
We are committed to creating a work environment that doesn’t discriminate against age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
Senior Social Media Executive in London employer: International Institute for Active Ageing
Contact Detail:
International Institute for Active Ageing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Executive in London
✨Tip Number 1
Get to know the brands inside out! Dive into their social media, understand their tone, and see how they engage with their audience. This will help you tailor your approach when you apply through our website.
✨Tip Number 2
Show off your creativity! Prepare a mini portfolio of your best social media campaigns or content that aligns with our brand values. This will give us a taste of what you can bring to the table.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in conversations about skincare and social media trends. This could give you an edge when applying.
✨Tip Number 4
Be ready to discuss data! Brush up on how you've used analytics to drive engagement in past roles. We love candidates who can back up their strategies with solid insights, so be prepared to share!
We think you need these skills to ace Senior Social Media Executive in London
Some tips for your application 🫡
Show Your Passion for Skincare: When you're writing your application, let your love for skincare and science shine through! We want to see how passionate you are about transforming the beauty industry and how that aligns with our mission.
Tailor Your Content: Make sure to customise your application to reflect the specific role of Senior Social Media Executive. Highlight your experience with social media strategies and community engagement, and how you can contribute to our brand's voice.
Be Creative with Your Examples: Use real-life examples to showcase your skills in managing social media platforms. Whether it’s a successful campaign or a creative brief you’ve developed, we love seeing how you think outside the box!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at International Institute for Active Ageing
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be representing. Understand their unique selling points, target audiences, and how they fit into the skincare landscape. This knowledge will help you articulate how you can enhance their social media presence.
✨Showcase Your Creative Briefing Skills
Be prepared to discuss how you would translate campaign objectives into engaging social content. Bring examples of past briefs you've created or worked on, and explain your thought process behind them. This will demonstrate your ability to align with brand strategies.
✨Engagement is Key
Highlight your experience in managing community interactions. Share specific examples of how you've successfully engaged audiences on platforms like Instagram and Facebook. Discuss any tools you've used to monitor performance and how you've turned insights into actionable strategies.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in social media and skincare. Be ready to share your thoughts on emerging platforms and how they could benefit the brands. Showing that you're proactive and curious about industry developments will set you apart as a candidate.