Field Sales Director

Field Sales Director

London Full-Time 43200 - 72000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and inspire field sales teams across the UK and Ireland to achieve ambitious targets.
  • Company: Join a pioneering beauty brand focused on science, innovation, and transforming skin health.
  • Benefits: Enjoy a hybrid work environment with travel opportunities and flexible hours for events.
  • Why this job: Be part of a people-centric culture that values performance and personal growth in the beauty industry.
  • Qualifications: Extensive experience in leading B2B sales teams, preferably in beauty or wellness sectors.
  • Other info: This is a senior leadership role with significant impact on company growth and team development.

The predicted salary is between 43200 - 72000 Β£ per year.

We are the home of scientifically proven, planet-positive skin health brands. Leading the way with science, innovation, and knowledge, we are proactively transforming how people feel in their skin. Our founders David and Tracy have a pioneering vision to pro-actively transform the beauty industry through science, innovation, and education. This has led the way to better, scientifically proven, long-lasting results in skincare, and better business success for salon professionals and brand partners.

About the Field Sales Director Role

The Field Sales Director is a senior leadership role with national responsibility for field sales growth, team capability, and performance development across the UK and Ireland. This position leads the strategic execution of sales plans and commercial targets through two Heads of Field Sales (North and South) and the Head of Sales Training, ensuring alignment with company vision, culture, and growth ambitions. This role plays a critical part in building a high-performance, results-driven, and people-centric sales organisation. It requires an inspirational leader with strategic vision, excellent coaching ability, and a proven background in driving both new business and account growth through field-based sales teams.

Key Responsibilities

  • Own and execute the national field sales strategy in line with commercial goals and company vision.
  • Set and monitor ambitious sales targets for new business and existing clients.
  • Lead, coach, and support the North and South Heads of Field Sales in managing 17 regional territories.
  • Ensure all regional teams are equipped and accountable for building strong pipelines and acquiring new business.
  • Lead the Sales Training function through direct oversight of the Head of Sales Training.
  • Conduct regular field visits with Heads of Sales and frontline teams to support performance, coach in-the-moment, and engage salon partners.

Qualifications & Experience

  • Extensive experience in leading field-based sales teams in a multi-region B2B environment, ideally in beauty, wellness, skincare, or premium retail distribution.
  • Demonstrated success in delivering both new business and account growth across large territories.
  • Experience leading and developing senior managers and sales trainers.
  • Visionary leadership with strong strategic planning and commercial insight.
  • Coaching and mentoring skills, with a focus on performance uplift and succession.
  • Highly analytical with strong command of KPIs, sales data, and performance metrics.

Working Conditions

  • Hybrid role with frequent national travel (approx. 50–60% of working time).
  • Regular attendance at Head Office (London) and regional hubs.
  • Flexibility required for events, evening meetings, or weekend engagements where necessary.
  • UK & Ireland coverage.

We are committed to creating a work environment that doesn’t discriminate against age, disability, religion, race, or sexual orientation.

Field Sales Director employer: International Institute for Active Ageing

At the International Institute for Active Ageing, we pride ourselves on being an exceptional employer that champions innovation and personal growth within the beauty industry. Our collaborative work culture fosters a supportive environment where leaders are empowered to inspire their teams, while our commitment to employee development ensures that you will have ample opportunities to enhance your skills and advance your career. With a hybrid working model and a focus on inclusivity, we offer a unique chance to make a meaningful impact in a forward-thinking organisation dedicated to transforming skin health.
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Contact Detail:

International Institute for Active Ageing Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Field Sales Director

✨Tip Number 1

Network with professionals in the beauty and wellness industry. Attend relevant events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and company culture.

✨Tip Number 2

Research the latest trends in skincare and beauty, especially those related to science and innovation. Being knowledgeable about current market dynamics will help you stand out as a candidate who understands the company's vision.

✨Tip Number 3

Prepare to discuss your leadership style and how you've successfully developed sales teams in the past. Be ready to share specific examples of how you've driven performance and growth in previous roles.

✨Tip Number 4

Familiarise yourself with the company's products and their unique selling points. Understanding what sets them apart in the market will allow you to articulate how you can contribute to their sales strategy effectively.

We think you need these skills to ace Field Sales Director

Strategic Planning
Leadership Skills
Coaching and Mentoring
Sales Strategy Development
Performance Management
Analytical Skills
Business Development
Account Growth
Team Management
Communication Skills
Relationship Building
Market Analysis
KPI Management
Flexibility and Adaptability
Field Sales Experience

Some tips for your application 🫑

Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Field Sales Director position. Tailor your application to highlight your relevant experience in leading field-based sales teams and achieving commercial goals.

Craft a Compelling CV: Your CV should clearly showcase your extensive experience in B2B sales, particularly in the beauty or wellness sectors. Emphasise your leadership skills, strategic planning abilities, and any measurable successes in driving new business and account growth.

Write a Strong Cover Letter: In your cover letter, express your passion for transforming the beauty industry through science and innovation. Highlight your coaching and mentoring skills, and provide specific examples of how you've developed high-performance sales teams in the past.

Align with Company Values: Research the International Institute for Active Ageing and align your application with their vision and culture. Mention how your personal values resonate with their commitment to inclusivity and creating a positive work environment.

How to prepare for a job interview at International Institute for Active Ageing

✨Showcase Your Leadership Skills

As a Field Sales Director, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed field-based sales teams in the past, focusing on your coaching and mentoring experiences.

✨Understand the Company Vision

Familiarise yourself with the International Institute for Active Ageing's mission and values. Be ready to discuss how your strategic vision aligns with their goals and how you can contribute to transforming the beauty industry through science and innovation.

✨Prepare for Performance Metrics Discussion

Since the role requires a strong command of KPIs and sales data, be prepared to discuss how you've used analytics to drive sales growth. Bring specific examples of how you've set and monitored ambitious sales targets in previous roles.

✨Demonstrate Flexibility and Adaptability

Given the hybrid nature of the role and the need for frequent travel, highlight your ability to adapt to changing environments. Share experiences where you've successfully managed remote teams or adjusted strategies based on regional needs.

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