About the role
We are looking for an experienced, results‑driven Marketing Manager for International House London (IH London) to drive awareness, engagement, and revenue across our portfolio of services.
Key responsibilities
- Develop and execute marketing strategies to build brand awareness, increase engagement, and drive sales across paid and organic channels.
- Create data‑led, creative campaigns that support IH London’s revenue goals for a diverse range of services.
- Own and deliver targeted marketing plans for a product or group of products, working closely with the Head of Marketing and key stakeholders.
- Conduct market, customer, and competitor research, turning insights into clear, actionable strategies.
- Develop targeted B2B and B2C marcomms and messaging.
- Plan and execute multi‑channel campaigns (digital, email, social, PPC, SEO).
- Produce engaging, customer‑focused content across channels.
- Track performance against KPIs and optimise campaigns using data and testing.
- Improve web content and user journeys, supporting lead generation and conversion (MQL → SQL).
- Present plans, results, and insights to stakeholders.
Desirable expertise
- Email marketing, copywriting, advertising and creative
- Performance marketing, data and analytics
- Content marketing, strategy and execution
- Campaign management, SEO and paid search
- Web design, UX and user journeys
- Design, graphics and value proposition development
Desirable qualifications
- Proven experience in a marketing role
- Strong understanding of digital and social media channels
- Analytical, customer‑focused, with insight into buyer behaviour
- Knowledge of user journeys across multiple channels
- Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar)
- Understanding of B2B and B2C marketing approaches
- Exposure to PPC, SEO or paid media
- Design skills (Adobe or Canva)
- Clear communication and copywriting skills
- Strong organisation and time management
- Collaborative team player
- Interest in international audiences or education
- Additional language skills
Key benefits
- Work in a reputable international organisation with global impact
- Stunning central London office in Covent Garden
- Opportunity to grow your specialism and broaden your marketing expertise
- Collaborative, supportive, and purpose‑driven culture
- Free language courses, Perks at Work, and access to the IH London staff portal
Employment terms
- Contract: Permanent
- Salary: Competitive
- Hours: 35 per week (flexible working offered)
- Annual leave: 30 days + public holidays
- Reporting to: Head of Marketing
- Desired start date: July 2026 or immediately if available
Equal opportunity statement
We encourage fairness and equality in our recruitment and selection process. Our shortlisting and interviewing will be carried out by more than one person, and interview questions will be related only to the requirements of the role.
Contact Details:
International House London Recruitment Team
