At a Glance
- Tasks: Drive impactful marketing campaigns and engage diverse audiences.
- Company: Join International House London, a leader in language education.
- Benefits: Flexible working, 30 days leave, free language courses, and health perks.
- Other info: Collaborative culture with opportunities for growth and creativity.
- Why this job: Shape global experiences and make a real difference in education.
- Qualifications: Marketing experience with a focus on data-driven results.
The predicted salary is between 36000 - 44000 £ per year.
Shape global experiences through marketing that matters. At International House London (IH London), we believe in the power of language to connect people and cultures. Since 1962, we’ve been bringing the world closer together through innovative language education, teacher training, and international programmes.
We are looking for an experienced, commercially minded Marketing Manager to join our dynamic team and drive brand awareness, customer engagement and revenue growth across a diverse portfolio of products and services. Using customer insight, digital marketing expertise, and performance data, you will develop and optimise targeted campaigns that generate demand, support sales, and deliver measurable commercial results.
You will bring a strong understanding of marketing principles, a data-led mindset, and the ability to create and deliver effective campaigns. This role requires creativity, commercial awareness, and strategic thinking to support IH London’s revenue goals across a diverse range of services. This is a full 360° marketing role. Alongside managing your own product portfolio, you will develop recognised expertise in one or more marketing disciplines, helping shape best practice across the wider team.
We are particularly interested in:
- Demonstrable experience delivering marketing campaigns with measurable commercial results
- Experience using marketing performance data and customer insight to optimise campaigns
- Strong understanding of customer journeys and conversion pathways
- Familiarity with platforms such as Google Analytics, WordPress, Mailchimp, Canva, Monday.com or similar marketing tools
- Experience creating and overseeing high-quality marketing collateral, including digital advertising, brochures, promotional materials and campaign assets
Who will thrive in this role?
- A commercially minded marketer who enjoys analysing data and improving performance
- Someone comfortable managing multiple projects and priorities
- A strong communicator who can adapt messaging for different audiences and cultures
- A marketer who enjoys combining creativity with measurable business impact
Scope and impact: IH London offers a broad portfolio including language teaching and training, examinations, and accommodation. Each area serves distinct customer groups with differing needs. As part of our commitment to development, product areas may evolve, giving you the opportunity to broaden your experience and take on new challenges.
Role Responsibilities:
- Own and deliver targeted marketing plans for your product area, working closely with the Head of Marketing and key stakeholders.
- Drive joined-up, multi-channel activity across the full customer journey.
- Conduct market, customer, and competitor research.
- Turn insights into clear, actionable strategies.
- Develop targeted B2B and B2C marcomms and messaging.
- Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO).
- Create engaging, customer-focused content across channels.
- Ensure messaging is clear, consistent, and culturally relevant.
- Track performance against measurable KPIs.
- Optimise campaigns using data and testing.
- Partner with Sales teams to develop lead-generation campaigns.
- Support conversion activity and strengthen customer acquisition strategies.
- Improve web content, SEO and up web upkeep.
- Support lead generation and conversion (MQL → SQL).
- Work closely with sales, marketing, operations, and external stakeholders.
- Present plans, results, and insights to stakeholders.
Qualifications we’re looking for:
- Relevant marketing qualification or degree.
- Proven experience delivering marketing campaigns with measurable commercial outcomes.
- Strong understanding of digital and social media channels.
- Analytical, customer-focused, with insight into buyer behaviour.
- Knowledge of user journeys across multiple channels.
- Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar).
- Understanding of B2B and B2C marketing approaches.
Desirable qualifications:
- Exposure to PPC, SEO or paid media.
- Design skills (Adobe or Canva).
- Strong visual awareness.
Essential skills:
- Clear communication and copywriting skills.
- Strong organisation and time management.
- Proactive, can-do attitude.
- Collaborative team player.
Desirable skills:
- Interest in international audiences or education.
- Additional language skills.
Why join IH London?
- Work in a reputable international organisation with global impact.
- Flexible working approach.
- 30 days annual leave + 8 bank holidays.
- Opportunity to grow your specialism and broaden your marketing expertise.
- Collaborative, supportive, and purpose-driven culture.
- Enjoy working from our Covent Garden office in the heart of Central London.
- Great perks: Free language courses, Perks at Work, EAP, Eye Tests, Health Cash plan, Cycle to work scheme and access to the IH London staff portal.
Marketing Manager employer: International House London
International House London is an attractive employer due to its commitment to professional growth and a supportive work culture. Teachers benefit from competitive pay and opportunities for development within a diverse and engaging environment. The positive feedback from staff highlights the company's dedication to fostering a collaborative atmosphere.
Contact Details:
International House London Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for International House London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like International House London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with International House London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at International House London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit International House London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of International House London:Show us that you’ve done your homework! In your application, briefly mention what you admire about International House London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at International House London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at International House London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At International House London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
